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Strategic Plan Part Ii: Swott Analysis

Autor:   •  July 13, 2015  •  Research Paper  •  590 Words (3 Pages)  •  609 Views

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Strategic Plan Part II: SWOTT Analysis

John Goyeneche

BUS/475

June 22, 2015

Mark Romejko


Strategic Plan Part II: SWOTT Analysis

A SWOTT analysis is a tool that a company uses to identify the Strengths, Weaknesses, Opportunities, Threats, and Trends of an organization.  According to "Swott Analysis" (2015) “The method of SWOTT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOTT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.”

SWOTT Table

External Factors

Factor

Strength

Weakness

Opportunities

Threats

Trends

Legal/Regulatory

Stays current

with new laws

Laws ever changing

Training of employees on laws

Lawsuit happy customers

Maintaining records

Global

Presence in international communities

Still new in global expansion

Large oversea markets to penetrate

Local established business’

Growing market share overseas

Economic

Strong market share

Large debt

Increase ticket sales

Online viewing

New products

Technological

Premium digital delivery

Many theaters to convert

Installing IMAX systems

Black market videos of films

More 3-D experiences

Innovation

Previews at end of movie

Hard to get people to change

Attract new customers with new format

May alienate a few at first with new format

Overall customer satisfaction

Social

Media advertising

Criminal activity from past events

Reach new market segment

Unruly patrons

Ever changing social media

Environmental

Quick to adapt

Regulatory happy

Take lead in market

Unemployment high

3-D sales

Competitive analysis

Market share lead in US

Global presence

Global market

High debt leverage

Expansion

...

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