Strategic Plan Part 1 Dixon Solar Cars

Strategic Plan Part 1 Dixon Solar Cars

Ronney Dixon

BUS/475

August 22, 2016

Shawn Lynam

Strategic Plan Part 1 Dixon Solar Cars

Today businesses are created to compete in the global market, and others are expanding to produce more products and services to be competitive in an ever-changing business climate.  In today’s environment firms are looking for innovative ideas or product to help the company be more productive, cost efficient, and profitable to satisfy the stakeholders.   In this paper, I will discuss a new company called Dixon Solar Cars (DSC).  I will describe a vision and a business model that will demonstrate what the organization would become in the future.  Additionally, I will explain how the vision, mission, and the value of DSC aligned with the enterprise's mission and vision. The paper will summarize how the new company makes strategies decisions based on its vision, mission, and values. Lastly, I will define the guiding principles and values under the framework of culture, social responsibility, and ethics.  

DSC mission statement is to be America’s greatest inventive and consumer focused solar car corporation by changing the environment through the use of clean power.  On average Americans waste between 61 and 80 % of its energy (Eco Watch, 2016).   This gives DSC the opportunity to look actively for ways of improving solar cars to meet customer needs in a particular and unique way by seeking a solution of energy use by ensuring a shift from indirect to direct energy consumption. This emphasis on client needs is principally significant given the high degree of opposition in the automobile industry and the high level of volume in the industry about demand. The new solar car will be connected to the lifestyle of people, and the company has tapped into that magic of car branding to build electric cars that drive fast and are good. The new ecosystem will be centered on sustainable energy solar panels and batteries.  This technology will transform cars into eco-friendly trucks, buses, and rise sharing.

DSC will achieve its mission statement by providing a comprehensive clean energy lifestyle that will present the company as a fresh originator of a new way of living with an image and branding and marketing that will convince their consumers to shift their demand. The cars will be electric vehicles that are covered solar panels. The organization strives to offer a lasting solution of embracing clean energy. DSC will serve the same way other experts have been serving, but it is high time to narrow this niche in ensuring that automobile embraces the technology of clean energy. The leadership of DSC brings a wealth of innovation administration and a commitment to the whole world.

This company will satisfy customer’s needs by the idea of charging the car while driving and it will not have to stop for electricity at a charging station because the solar panels are directly mounted on the car. The project will be successful because it will eliminate a range of anxiety, for example, the fear that your car might run out of power or fuel before reaching your destination. The cars will be ideal for both short and medium journeys under normal weather conditions. The cars will be equipped with a smart managing system that will allow the driver to choose between different charging modes when traveling in varied weather conditions.

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