AllFreePapers.com - All Free Papers and Essays for All Students
Search

Business Model and Strategic Plan Part Ii: Swott Analysis Paper

Autor:   •  April 18, 2016  •  Business Plan  •  1,526 Words (7 Pages)  •  1,029 Views

Page 1 of 7

Business Model and Strategic Plan Part II: SWOTT Analysis Paper

 

BUS/475

 

 


Business Model and Strategic Plan Part II: SWOTT Analysis Paper

The analyzing of the SWOTT table along with how economic, legal, regulatory and trends play an important role. The critique of the organization issues along with opportunities gives a good view of how things will be in the future. A hypothesis on some important issues needs addressing.

                                S.W.O.T.T.

The Strengths, Weakness, Opportunity, Threats, and Trends, external and internal listed below:[pic 1][pic 2][pic 3][pic 4][pic 5][pic 6]

Strengths, External

  • Quality Product

New product will be made with 100% cotton

  • Legal and Regulatory

Made in America product will be legal and regulated.

  • Reputation

Abercrombie & Fitch product is good

  • Brand

The brand Abercrombie & Fitch is known worldwide

  • Customer Loyalty

Abercrombie & Fitch has followers[pic 7]

Strengths, Internal

  • Strategy

Targeting baby boomers

  • Resources

Activities and sports performed by baby boomers

  • Leadership

New division innovative leaders[pic 8]

Weaknesses, External[pic 9][pic 10][pic 11]

  • Accused of Child Labor

Abercrombie & Fitch accused of child sweatshops

  • Outsourced

Cheaper to manufacture out of country

  • Image

CEO bad mouthing people not perfect

  • Competitive Analysis

Competition using our idea[pic 12]

[pic 13][pic 14][pic 15]

Weaknesses, Internal

  • Price

Product expensive to manufacture[pic 16]

Opportunities, External[pic 17][pic 18][pic 19]

  • New Market

Target audience, baby boomers

  • Demographics

Baby Boomers and trendsetters

  • Geographic segmentation

Certain areas have greater concentration of baby boomers

  • Culture

Baby boomers patriotic tendencies

  • Niche

Specialized product, needed

  • Global

Worldwide people at the baby boomers age

  • Social

People will relate to new product [pic 20]

[pic 21][pic 22][pic 23]

Opportunities, Internal

  • Processes and systems

Management and staff willing and able along with the company

...

Download as:   txt (8.9 Kb)   pdf (200.2 Kb)   docx (24.3 Kb)  
Continue for 6 more pages »