Marketing Case Free Term Papers
7,950 Marketing Case Free Papers: 276 - 300 (showing first 1,000 results)
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An Internalization Approach to Joint Ventures: The Case of Coca-Cola in China
An Internalization Approach to Joint Ventures: The Case of Coca-Cola in China VINCENT MOK, XIUDIAN DAI AND GODFREY YEUNG ABSTRACT In the presence of high transaction costs due to market imperfections, it is normally less expensive for multinational corporations (MNCs) to conduct their business activities in new markets through their internal corporate structures rather than by relying on the markets. Based on a case study of Coca-Cola's entry into the Chinese market, this paper tests
Rating:Essay Length: 8,958 Words / 36 PagesSubmitted: March 29, 2011 -
Case Study of Boost Juice
Contents 1.0 Briefly Introduction 2.0 Company and Products Background 2.01 The Boost Juice Bars Company's objectives, strategies， market share and how has the product been performing 2.02 The company's main operations and history of Boost Juice Bars Company in last three years 2.03 The products of the Company and the target market for the products 2.04 The resource that the Company has to go to overseas 3.0 Country and Product Market Attractiveness 3.01 The macro
Rating:Essay Length: 1,638 Words / 7 PagesSubmitted: March 29, 2011 -
Room for Dessert Case Summary
"Room for Dessert" Case Summary Situation This case presents a business plan for a startup company called "Room for Dessert" (RFD), which is a fine dining restaurant focused on serving a niche market that includes desserts and beverages such as tea, wine and spirits. RFD has created a business model which provides a strategy to differentiate itself from typical fine dining restaurants by offering an unpretentious atmosphere focused on serving affordable, high-quality desserts. The company
Rating:Essay Length: 1,063 Words / 5 PagesSubmitted: March 29, 2011 -
Kudler Fine Foods Case Study
Kudler Fine Foods Information System Kudler Fine Foods (KFF), located in La Jolla, California, was founded in 1998 by Kathy Kudler. KFF is a provider of high-end gourmet foods and wines from around the world and local markets. They strive to provide only the freshest and highest quality products available to their customers, (Kudler Fine Foods, 2009). Because of the success and interest generated by the first location Kathy has since opened two more California
Rating:Essay Length: 728 Words / 3 PagesSubmitted: March 30, 2011 -
China's Telecommunications Industry Case Study
It is important for organizations to consider the factors of their external macro-environment and internal industry anaysis before making business decisions. There are many factors affecting the strategies of firms. Indeed, environmental analysis must be continuous and feed all requirements of planning. Research by Johnson and Scholes (2002) refers an organization's external macro-environment is made up of four aspects, such as Political, Economic, Social and Technological factors (PEST). This framework is important because it focuses
Rating:Essay Length: 905 Words / 4 PagesSubmitted: March 30, 2011 -
Case Analysis: Social Responsibility and Business Ethics
BHP Billiton Background BHP Billiton is one of the largest mining companies in the world. It was formed by a merger between the Broken Hill Proprietary Company (now BHP Billiton Limited) and the Anglo-Dutch Billiton plc (BHP Billiton Plc) in 2001. Until 30 June, 2009, BHP Billiton has 40,900 employees in over 100 operations in 25 countries. In the financial year of 2009, BHP Billiton has reached revenue of 50.2 billion US dollars, which results
Rating:Essay Length: 2,817 Words / 12 PagesSubmitted: March 30, 2011 -
Agrana Company Case Study
1. Introduction In this globalized society, there is now growing pressure for companies to compete against their competitors locally as-well-as globally. Thereby, strategy within the company is fairly important in order to survive. In any form of business or organisation, strategy management and thinking are the most vital activities embarked on. The determination on how successful a business could be depends on how these strategies are carried out (Campbell, Stonehouse and Houston 2002). AGRANA Food
Rating:Essay Length: 533 Words / 3 PagesSubmitted: March 30, 2011 -
Starbucks Marketing Strategy
The purpose of this marketing plan is to introduce a new product to Starbucks Coffee, which will lead to a new clientele without loosing the existing one, therefore, increasing their profits. The new product to be introduced will be Teeccino Coffee, which is an herbal coffee that I many already adore. If you're a coffee aficionado then you probably won't like it, however, the purpose of this product is to attract non coffee drinkers to
Rating:Essay Length: 2,882 Words / 12 PagesSubmitted: March 30, 2011 -
Robert Mondavi Corporation Case Study
1.0 Abstract An interesting topic of analyzing the Robert Mondavi Corporation – applied Porter's five forces to examine their internal and external forces that greatly affected them and the US wine industry. The fundamental of key success factors reflected in the past experience of RMC in US. It may not sufficient for future strategies, but it is essential to understand how's the RMC survive in the "great" environment. Finally, recommendations are provided for RMC for
Rating:Essay Length: 3,841 Words / 16 PagesSubmitted: March 30, 2011 -
The Boeing 777 Multimedia Case Study
The 21st Century Jet The Boeing 777 Multimedia Case Study Submitted in partial fulfillment of the requirements for the degree of Master of Science in Mechanical Engineering from the University of California at Berkeley December 18, 1995 Research Advisor: Professor Alice M. Agogino Berkeley Expert Systems Technology Laboratory On-line Version URL: main.html Abstract Multimedia case studies have been shown to be an effective way of documenting and teaching best design practices. This is a case
Rating:Essay Length: 7,713 Words / 31 PagesSubmitted: March 30, 2011 -
Kraft Foods Marketing Plan
Kraft Foods Marketing Plan Team D Craig Bishop, Sarah Houle, Veronica Rogers, Jamie Turner and Serena Weems Marketing/MKT421 March 28, 2011 Instructor Creig Foster Marketing Plan Kraft Foods Overview Kraft Foods is the number one food company in the United States and the second largest food company in the world. Kraft's beginnings date back to 1903 in Chicago as a wholesale cheese business delivering its products with a rented horse and wagon. Presently headquartered in
Rating:Essay Length: 1,337 Words / 6 PagesSubmitted: March 30, 2011 -
Toyota Case Analysis
With the combination of speed and flexibility, Toyota manufacturing plants are leading within the departments of productivity and market responsiveness. In North America alone, Toyota is gaining on the Big Three's vehicle models, with $1.94 million is sales and has 11.2 percent of the market share. While in Japan, Toyota sales amount to $1.68 million, yet, it has maintained its 40 percent plus market share for 5 years now. Toyota combines the size, financial clout,
Rating:Essay Length: 1,727 Words / 7 PagesSubmitted: March 30, 2011 -
Case Analysis - Sunquest Labs
Case Analysis: SunQuest Labs 1. Prepare the analysis of cost variations between 2006 and 2007 requested by Mr. Gillinov. 2. Should the lab manager be commended or criticized for cost center performance? An analysis of the cost variations proves that there could be various reasons for unfavorable variances from 2006 to 2007. The testing materials show an unfavorable variance of $5,000, but this may have been a direct result of price increases in the testing
Rating:Essay Length: 499 Words / 2 PagesSubmitted: March 30, 2011 -
Marketing
Although there are many different definitions of marketing, but all of these can summarize as the following points: 1) Marketing is an integrated business management process which is run through the whole process of business activities. 2) Marketing is to meet the customer needs and wants as the center to organize business operating activities, by satisfying the customer demand and building the relationship with customer to achieve business goals. 3) Marketing is base on the
Rating:Essay Length: 278 Words / 2 PagesSubmitted: March 31, 2011 -
Bill French Case Notes
Case 16-3 Case 16-3: Bill French Note: This case is unchanged from the Eleventh Edition. Approach This case requires quite a few calculations, but it is a good case for introducing students to the uses and limitations of break-even analysis. It can be used to discuss many of the hidden assumptions involved in such an approach. Some instructors also find it a good vehicle for discussing some of the human problems arising when a young,
Rating:Essay Length: 2,466 Words / 10 PagesSubmitted: March 31, 2011 -
Zenith Pet Food Inc - Market Attractiveness and Potential
Zenith Pet Food, Inc. produces Show-Circuit, a high-quality dog food made only from the best ingredients, proven to keep top performing show dogs in the best of health and a luxurious coat (Kerin & Peterson, 2007). Priding itself on freshness and quality, Show-Circuit will be available frozen to maintain freshness. Evident in the blend of 85% fresh meat and 15% premium cereal, quality is very important to Zenith. Presently, the established market base of kennel
Rating:Essay Length: 1,630 Words / 7 PagesSubmitted: March 31, 2011 -
Marketing - Whirlpool Acquired Maytag in 2006
I. Executive Summary a. Synopsis b. Major aspects of the marketing plan Introduction Maytag began its business and produced farm equipment in 1893 by Parsons Band Cutter and Self Feeder Company. In 1904, the company became the largest thresher and feeder machine manufacturer in the world by launching safety features for their products since farm accidents were very common. The introduction of the new washing machine was made in 1907. After years of developing its
Rating:Essay Length: 707 Words / 3 PagesSubmitted: March 31, 2011 -
Cadbury Beverages Case Study
SUMMARY Introduction p.2 I- The carbonated soft drink industry in the US - Industry structure p.4 - Industry economics p.5 - Brands & Products p.6 - Consumption behavior p.7 II- Changes in the orange category during the period 1985-1989 - Orange category p.8 - Relation between market share & market coverage p.11 - Relation between market share & advertising share p.13 - Brands positioning p.15 III- Cadbury competitive position in the US - Swot analysis
Rating:Essay Length: 2,323 Words / 10 PagesSubmitted: March 31, 2011 -
Bu 486 - Case Study: F-Secure Corporation
BU 486 MIS Projects Case Study One Evaluation: F-Secure Corporation Due: February 17, 2011 Instructions: Answer each of the questions below. Be sure to leave the question in its place and type your response below each question. Please think critically about each question and be specific about each response. To fully develop a response to each question, I would feel as though it would take at a bare minimum one solid paragraph (if not more)
Rating:Essay Length: 762 Words / 4 PagesSubmitted: March 31, 2011 -
Marketing - Dany Bahar
Marketing is a concept done by marketers for the market therefore this article relates well with what had been taught during class as there are many similarities with the marketing strategies used by Dany Bahar for the Lotus automobile company. Firstly, he uses the 3 spaces of product, service, and idea. The product would mainly be the Lotus sports car although he is diversifying the company to sell other products like clothing lines and branded
Rating:Essay Length: 1,399 Words / 6 PagesSubmitted: March 31, 2011 -
The Marketing Analysis of Vtion Technology Company in China
The Vtion Group is one of the leading providers of wireless data card solutions for mobile computer and internet use via wireless networks in the People's Republic of China. Vtion Wireless Technology AG, the holding company of the Vtion Group, headquartered in Frankfurt am Main, is planning an Initial Public Offering on the Prime Standard of the Frankfurt Stock Exchange. Subject to a positive market environment, the IPO is planned by the end of the
Rating:Essay Length: 1,162 Words / 5 PagesSubmitted: March 31, 2011 -
Evaluate the Japanese Market for Toys "r" Us
Q1. Evaluate the Japanese market for Toys "R" Us. In the position of Toys "R" Us, Japanese was very fascinating place market for them. Economy of Japanese is rapidly increased by 1980s. And also Japanese's birth rate is decreased as their life styles changed, such changes make possible to Japanese parents focus on their children who relatively less number then the past. So they can spend on their money to extra culture life for their
Rating:Essay Length: 711 Words / 3 PagesSubmitted: April 1, 2011 -
Marketing Objectives of Companies
Part 3: Marketing Objectives A. What are the corporate marketing objectives of the company? Dorel industries has invested in marketing with new advertising, media, and public relations agency partners and a multi-million dollar campaign planned this year to support their portfolio of brand all while maintaining the focus on ROI. This, combined with their focus on developing even stronger retailer partnerships on both the Mass and IBD sides, will produce new initiatives aimed at enhancing
Rating:Essay Length: 1,553 Words / 7 PagesSubmitted: April 1, 2011 -
Marketing Mix - G20 Company - Nutritional Enhancement Product
Company Description: The name of our company is G20 and we are introducing a brand new weight training and nutritional enhancement product called the ‘Bfit'. Our headquarters are located in Oshawa, Ontario Canada and we are determined to become a market leader in the personal fitness and nutrition business sector. This is our companies first year of operations and currently have no sales data or figures regarding our products and services. We anticipate a great
Rating:Essay Length: 605 Words / 3 PagesSubmitted: April 1, 2011 -
Marketing Plan - Coca-Cola Company
The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company's strategic goals. "Bubble Buzz" will be marketed as a unique functional drink while striving to reinforce the company's status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of
Rating:Essay Length: 6,402 Words / 26 PagesSubmitted: April 1, 2011