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Last update: April 25, 2015
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    ... one in the US toothbrush market. However, CP is not represented ...

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Marketing Case - Ab Chemicals

    Marketing Case - Ab Chemicals

    To: Managing Director of AB Chemicals Date: 10/12/2009 Task 1 (Assessment Criteria 1.1, 1.2, 1.3 and 1.4) I do consider AB Chemicals to be a marketing oriented organisation, now I will explain the marketing concept. Marketing is an ongoing procedure of ...

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    Essay Length: 4,109 Words / 17 Pages
    Submitted: April 7, 2011 Autor: jon
  • Marketing Case Ikea

    Marketing Case Ikea

    In response to the invitation of German documentary producer the Ms. Barner should not send any representative to participate at the documentary. Because it is apparent that the documentary producer intends to portray IKEA in a negative light as they are ...

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    Essay Length: 278 Words / 2 Pages
    Submitted: April 9, 2011 Autor: andrey
  • Medtronics Marketing Case Study

    Medtronics Marketing Case Study

    Problem: Medtronics finds itself new challenges in marketing as they have to constantly better themselves in the market though they are the existing technological lead as the market is changing and growing rapidly. Medtronics also needs to constantly ...

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    Essay Length: 605 Words / 3 Pages
    Submitted: April 11, 2011 Autor: andrey
  • Watch Market Case Study

    Watch Market Case Study

    When the watch market was becoming increasingly dominated by manufacturers in Japan, USA and Hong Kong, ETA introduced Swatch in 1984. It found a niche market and sold its watches as a fun and inexpensive chic brand that was geared towards outgoing and ...

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    Essay Length: 342 Words / 2 Pages
    Submitted: May 16, 2011 Autor: leijx14
  • Market Case Pqs

    Market Case Pqs

    Step1: PQS should provide a trade deal for PQS. Trade deals offer some sort of incentives, usually a lower price, to encourage the retailers to do something extra to promote a specific brand (Schultz, 1998, p 203). As a result, PQS received $1. per card ...

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    Essay Length: 448 Words / 2 Pages
    Submitted: August 9, 2011 Autor: sonya
  • Kodac Digital Camera Market Case Study

    Kodac Digital Camera Market Case Study

    It is clear that companies must adapt to the market conditions. Especially in the Information Technology field the new technology replaces the old almost instantly and may cause multi billion firms fade away. Changing the strategy at the right time, ...

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    Essay Length: 640 Words / 3 Pages
    Submitted: September 3, 2011 Autor: Antonio
  • Marketing Case - Bill's - a Traditional Potato Chips Company

    Marketing Case - Bill's - a Traditional Potato Chips Company

    NTRODUCTION Bill's is a traditional potato chips company which has been in potato chips business for 7 years. Our chips are enjoyable due to its healthier style of cooking and a range of good flavors. With the increasing trend of obesity across the ...

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    Essay Length: 2,402 Words / 10 Pages
    Submitted: September 5, 2011 Autor: simba
  • Whole Foods Market Case Study

    Whole Foods Market Case Study

    Whole Foods Market Case Study I. History/Introduction Whole Foods Market was founded 1980 in Austin, Texas by three businessmen who felt that the natural food industry was ready for a supermarket setup. Two separate individual companies, Safer Way Natural ...

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    Essay Length: 2,109 Words / 9 Pages
    Submitted: September 5, 2011 Autor: simba
  • Marketing Case

    Marketing Case

    Whenever a new product comes on the market, the public must be convinced that this is a product that they cannot live without. The benefits and advantages of the new versus the old must be compelling if you are going to convince shoppers to switch to new ...

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    Essay Length: 451 Words / 2 Pages
    Submitted: September 13, 2011 Autor: andrew
  • Home Controls Marketing Case

    Home Controls Marketing Case

    Home Controls sells a variety of products in the home automation market-- security systems, home thetre systems, telephones and intercom systems, as well as thermostats and other appliance automation devices. Because Home Controls is involved in so many ...

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    Essay Length: 356 Words / 2 Pages
    Submitted: November 4, 2011 Autor: antoni
  • Barbados Marketing Case

    Barbados Marketing Case

    ... is experiencing difficulties in its marketing strategies particularly caused by the loss of market share. The aim of this ...

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    Essay Length: 1,527 Words / 7 Pages
    Submitted: November 17, 2011 Autor: viki
  • Modern Work Patterns - Marketing Case

    Modern Work Patterns - Marketing Case

    Modern work patterns are becoming the concern of more and more people.This also means that they are stressed from it. It is the reason why causes some problems about workload, competition. An efficient mode of management can deal with these problems. ...

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    Essay Length: 258 Words / 2 Pages
    Submitted: November 19, 2011 Autor: viki
  • Marketing Case - Motivators and Hygiene Factors Theory

    Marketing Case - Motivators and Hygiene Factors Theory

    ... as a professor of psychology at Case Western Reserve University in Cleveland ...

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    Essay Length: 401 Words / 2 Pages
    Submitted: November 19, 2011 Autor: moto
  • Market Case

    Market Case

    ... ;s next best alternative (in this case the Asbestos pads) plus the ...

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    Essay Length: 523 Words / 3 Pages
    Submitted: November 21, 2011 Autor: Antonio
  • Starbucks Marketing Case

    Starbucks Marketing Case

    principle of marketing. Starbucks in the early 1990s ...

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    Essay Length: 307 Words / 2 Pages
    Submitted: December 21, 2011 Autor: abubakar
  • Olivers Market Case Study Solution

    Olivers Market Case Study Solution

    ... key element of Oliver's Market strategy is to be the ...

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    Essay Length: 305 Words / 2 Pages
    Submitted: February 3, 2012 Autor: antoni
  • Global Insurance Inc Marketing Case Study

    Global Insurance Inc Marketing Case Study

    You are the new CFO of Global Insurance Inc. You have asked a task force to report to you on how to structure an enterprise risk management program (ERM) with the objective of ensuring that your firm has the optimal level of risk for its level of capital. ...

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    Essay Length: 292 Words / 2 Pages
    Submitted: February 5, 2012 Autor: jiaman1011
  • Marketing Case - Consumer Satisfaction

    Marketing Case - Consumer Satisfaction

    Marketing merely reflects the needs and wants of consumers. Marketing is about identifying and meeting social needs "Meeting needs profitably5." In order for organisations to create value and satisfaction for customers, they need information and ...

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    Essay Length: 497 Words / 2 Pages
    Submitted: February 10, 2012 Autor: andrew
  • Marketing Case

    Marketing Case

    ... : In June 2006, prior to market introduction, a company conducted a survey of consumers' attitudes toward the company's cherry flavor alcoholic drink. This survey asked consumers from the target market to respond to the following ...

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    Essay Length: 846 Words / 4 Pages
    Submitted: February 14, 2012 Autor: rita
  • Kingdom of Joy - Hotel Industry - Marketing Case

    Kingdom of Joy - Hotel Industry - Marketing Case

    1.0 Executive Summary Kingdom of Joy has identified as a Hotel industry which provides leisure for the people who really love to admire their free time happily. Vision of the Kingdom Of Joy is the “Happy moments you have never ever experienced”. Our aim ...

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    Essay Length: 887 Words / 4 Pages
    Submitted: February 27, 2012 Autor: Thayalan
  • Str 581 - Dell Marketing Case

    Str 581 - Dell Marketing Case

    Running head: WEEK 4 INDIVIDUAL PAPER 1 Week 4 Individual Paper STR/581 MJ Meade July 31, 2011 Professor Deborah Bowen WEEK 4 INDIVIDUAL PAPER 2 Dell’s recipe to success is based on its belief of made to order PC configurations to meet the exclusive ...

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    Essay Length: 1,198 Words / 5 Pages
    Submitted: April 23, 2012 Autor: mjmeade
  • Molson Marketing Case Analysis

    Molson Marketing Case Analysis

    Executive Summary The case is about the unsuccessful attempt at Social Media Marketing by the Molson Brewing Company ...

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    Essay Length: 638 Words / 3 Pages
    Submitted: June 29, 2012 Autor: rita
  • Marketing Case

    Marketing Case

    If you are a Feng Shui practitioner, you are going to get this one question asked of you all the time, in the most inconvenient of places and quite frequently, by people whom you have never met till that very moment of their question: "Can you tell ...

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    Essay Length: 508 Words / 3 Pages
    Submitted: July 6, 2012 Autor: emks
  • Marketing Case

    Marketing Case

    Warrnambool Cheese and Butter Factory Company Holdings Limited (WCB) is one of Australia's largest milk processors and produces such as butter, milk, cream and cheese. This report will firstly focus on the background of the company and country in ...

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    Essay Length: 307 Words / 2 Pages
    Submitted: July 9, 2012 Autor: andrew

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