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The Boeing 777 Multimedia Case Study

Autor:   •  March 30, 2011  •  Case Study  •  7,713 Words (31 Pages)  •  1,101 Views

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The 21st Century Jet

The Boeing 777 Multimedia Case Study

Submitted in partial fulfillment

of the requirements for the degree of

Master of Science


Mechanical Engineering

from the University of California at Berkeley

December 18, 1995

Research Advisor: Professor Alice M. Agogino

Berkeley Expert Systems Technology Laboratory

On-line Version URL: main.html


Multimedia case studies have been shown to be an effective way of documenting and teaching best design practices. This is a case study of the changes that the Boeing Commercial Aircraft Company made in the way they design and build airplanes. The 777 is the first jet that Boeing has created using this methodology. The changes were very dramatic and encompassed many areas, including technical, organizational and administrative changes. Boeing is touting the 777 as more than just a product, but as a new process. Although the technical innovations were numerous, what made the 777 project unique were the other changes Boeing instituted for this design/build effort. It was the first 100% digitally designed and pre-assembled airplane made by Boeing. Concurrent engineering, the concept of "Working Together", was an integral part of the new philosophy and nearly 240 Design/Build teams were used through-out the process. The teams included design, manufacturing, customer and supplier personnel from the start. Designing and building a new commercial jet airliner is a long, five to ten years, and infrequent, one or two per decade, process. As such, it is crucial to document the design/build process for future projects, especially one that had so many "firsts". A multimedia case study is an ideal vehicle for teaching engineers within Boeing as well as engineering students the design/build process of a large and complex product. This case study is also useful as an example of the process of changing an established system in a conservative company.


Special thanks to Professor Agogino for suggesting the topic as well as providing guidance and support throughout the project. Thanks to the current BEST lab members who provided me with guidance in the preparation of the case study. And to all those previous BEST lab members, whose work was invaluable as examples of completed multimedia case studies. Thanks to Jorge Barreto who helped a great deal in researching and


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