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Last update: February 15, 2015
  • Marketing Plan Assignment

    Marketing Plan Assignment

    1.0 Executive summary: As an aftermarket inline skating accessory manufacturer, Pegasus Sports International wants to be a market leader in skating accessory market. However, there are some major manufacturers in skate market. They are not concern about skating accessory market. This is an opportunity for Pegasus Sports International. Moreover, different skating competition are increasing day by day across the world. To fulfill the customers’ demands Pegasus Sports International is working intensively. They are working on

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    Essay Length: 1,077 Words / 5 Pages
    Submitted: October 8, 2015 Autor: Tenver Ahmed Mozaed
  • Nespresso Marketing Plan

    Nespresso Marketing Plan

    Logo_Transparent Background_ (1) Project Report Nespresso marketing plan (60%) Commissioned by and prepared for: Principles of Marketing Management B.A/ (Hons) Business and Management University of Northampton, United Kingdom April 2015 module Tutor: Dr Adrian Liew By: Satveer Dhillon (UON ID: 15400105) Executive summary There is an opportunity for Nespresso to improve its sales over the next three years. Nespresso at the moment is only selling their espresso capsules online or in one of there three

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    Essay Length: 2,665 Words / 11 Pages
    Submitted: October 9, 2015 Autor: Sat_15
  • Fast Food in America

    Fast Food in America

    Fast Food Currently, most of the people depend on fast food which is easily accessible rather than cooking food at home which is a time consuming task. Fast food is the most popular food in America. Does fast food proves to be a healthy option for a daily purpose? Is fast food healthy? Being an argumentative topic this term “fast food” comes up with many questions. Fast food is a quick way of filling up

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: October 18, 2015 Autor: Bill Holland
  • Marketing Plan for Coca-Cola in Myanmar

    Marketing Plan for Coca-Cola in Myanmar

    Module : MKT3017 Principles of Marketing Management 2014-2015 Marketing plan for Coca-cola in Myanmar Student name : MYAT THIN ZAR Stuent ID : 154182 ________________ Executive Summary This report is to plan an effective marketing for coca-cola in Myanmar. First of all, analyzing on the country’s macro and micro environment is carried out to find out about the country’s current politics, economics, technologies and social and then the current market review to get the general

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    Essay Length: 4,000 Words / 16 Pages
    Submitted: November 12, 2015 Autor: Karen Lin
  • Company Marketing Plan

    Company Marketing Plan

    Company Name Company Name Marketing Plan Date Presented by: Marketing Plan Executive Summary Executive summary goes here on its own page. **The executive summary must contain a short version of the recommendations. This area is a SHORT summary – its purpose is to entice the reader to open the case and read it. This is the LAST section that you should complete after you’ve reached a decision(s). It also should be on its own page

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    Essay Length: 1,464 Words / 6 Pages
    Submitted: November 21, 2015 Autor: Sadia Khan
  • Bus10311 Marketing Group Project Marketing Plan

    Bus10311 Marketing Group Project Marketing Plan

    BUS10311 Marketing GROUP PROJECT MARKETING PLAN (APRIL 2014) Tutorial Group No.: ______TD2_________ Tutor’s name: _Dr. Dimple Mirpuri_______ Date of submission: _____21st April, 2014______(Week__13__) Number of words: _________1299____________ Presentation group No. : ____TD2________ Presentation topic :___ New (B2C) Mobile Application Proposal______ Presenter’s name : 1. _Lau Tsz Kwan______ (Stud. ID. 53607665 ) 2. _Yung Ting Ting_____ (Stud. ID. 53608190 ) 3. _Yeung Pik Yiu______ (Stud. ID. 536060 ) 4. _Man Chung Yan_____(Stud. ID. 536000 ) CONTENTS

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    Essay Length: 2,369 Words / 10 Pages
    Submitted: November 22, 2015 Autor: unicorns1015
  • 5 Ways to Overcome an Addiction to Fast Food

    5 Ways to Overcome an Addiction to Fast Food

    1. The difference three categories of leader approaches: Leader Centered Follower Centered Interactive Focus on traits and skills, leader behavior and power: 1. Leader traits and skill focus is the assumption that some people are born with certain physical characteristics, aspects of personality, and aptitudes that make them successful leaders 1. Leadership behavior focus is what effective leaders do rather than what effective leaders are. It is based on two orientations that refer task orientations

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    Essay Length: 671 Words / 3 Pages
    Submitted: November 23, 2015 Autor: Niaronities Ayien
  • Mkt 3017 - Marketing Plan for the Next Year for Atlantic Quench

    Mkt 3017 - Marketing Plan for the Next Year for Atlantic Quench

    3017 Market Plan MKT3017 Marketing plan for the next year for Atlantic Quench Name: LIAN XIN Student ID: 14436112 Tutor Name: Sarah Kennell ________________ Summary Atlantic Quench Cranberries Inc. (AQC,2014) is a pioneering company in North America for producing and distributing of canned and bottled juices and juice drinks. Though the company is operating successfully in the UK and US market since 1974, in recent times Atlantic Quench is experiencing difficulties due to emergence of

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    Essay Length: 4,675 Words / 19 Pages
    Submitted: December 3, 2015 Autor: lianxin
  • Sample Marketing Plan - Member Services Inc

    Sample Marketing Plan - Member Services Inc

    I. EXECUTIVE SUMMARY Member Services Inc. is an advertising and promotional company specializing in Membership group buying initiatives for the retail automotive industry. Some examples of MSI-run programs include the current BJ’s Auto Buying Program and former Auto Buying Program for Sam’s Club Members. Located in Bentonville, AR MSI is a small company in business for over 20 years. MSI’s primary business is currently to oversee all activities associated with the BJ’s Auto Buying Program.

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    Essay Length: 4,193 Words / 17 Pages
    Submitted: December 5, 2015 Autor: blhacker
  • Kfc - Market Plans in China

    Kfc - Market Plans in China

    Memorandum Subject: Market Plans in China Yum! Brands is the leading retail developer in China with approximately 6,900 restaurants in over 1,000 cities and are expected to open 700 more units this year. For the purpose of this presentation, we will be mainly focusing on Yum! Brand’s top leading Western QSR in China. Although Yum! Brands is current leading retail developer in China there are always new ways to improve the quality and speed of

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    Essay Length: 322 Words / 2 Pages
    Submitted: December 7, 2015 Autor: allfreepapers123
  • Consumer Behavior Towards Fast Food Industry

    Consumer Behavior Towards Fast Food Industry

    CONSUMER BEHAVIOR TOWARDS FAST FOOD INDUSTRY C:\Users\admin\Desktop\tata cars\download (4).jpg Under the guidance of: Submitted By: Dr. Karminder Ghuman Surbhi Kapoor (501504045) Devika Sen (501504066) Bhavya Sharma (501504037) CONCEPT NOTE INTRODUCTION: The term fast food was recognised in a dictionary by Merriam-Webster in 1951.Fast food is an easily prepared, processed, served in bars & restaurants etc. as a quick meal or to be taken away. It is one of the world’s largest growing food type i.e.

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    Essay Length: 583 Words / 3 Pages
    Submitted: December 17, 2015 Autor: kapoorsurbhi
  • Marketing Plan and Product Launch Overview - Smartphone Market

    Marketing Plan and Product Launch Overview - Smartphone Market

    PRODUCT LAUNCH PLAN Product Launch Plan (Week 2) Learning Team C Milad Aghili, Ta’Cora Burgess, Maya Hajjar, David Park, and Justin Yi Marketing 571 January 4, 2016 Professor David Cicerone ________________ Product Launch Plan for iPhone 7 Marketing Plan and Product Launch Overview “A marketing plan is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives” (Philip Kotler and Kevin

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    Essay Length: 1,783 Words / 8 Pages
    Submitted: January 5, 2016 Autor: mayahajjar
  • Bmw Marketing Plan

    Bmw Marketing Plan

    Executive Summary BMW is preparing to launch a new commercial car with new technological fuel cell engine, which runs on pure hydrogen and has no emission. Even the car industry has huge mature market, its segment in hydrogen vehicles are almost new and developing. Our product offers a unique combination of advanced features, sustainability, technology, safety and status at a value-added price. Company is targeting to a specific segments in the consumer market, taking advantage

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    Essay Length: 777 Words / 4 Pages
    Submitted: January 8, 2016 Autor: abuker
  • Bus 695 - Candy’s Event Planning Services, Llc: Marketing Plan

    Bus 695 - Candy’s Event Planning Services, Llc: Marketing Plan

    CANDY’S EVENT SERVICES LLC Candy’s Event Planning Services, LLC: Marketing Plan Princess Smith BUS 695 Marketing Capstone Seminar Instructor: Eva Ananiewicz November 20, 2015 Candy’s Event Services, LLC: Marketing Plan Executive Summary Candy’s Event Services LLC is an event planning and product services provider founded by Princess in 2015 out of the love for entertaining and hosting events. Candy’s Event Services, LLC specializes in hosting and creating handmade products for bridal showers, birthday parties, baby

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    Essay Length: 7,217 Words / 29 Pages
    Submitted: January 12, 2016 Autor: princesssmith
  • Mkt 571 - Week 4 - Ez Laundry Marketing Plan

    Mkt 571 - Week 4 - Ez Laundry Marketing Plan

    EZ Laundry Marketing Plan, Part II Learning Team C Gregory Barnette, Victoria Cabaleiro-Malara, Edith Compean, Ivette Marcano, Lolita Moore and Lisa Still MKT 571 June 22, 2015 Colleen M. McGrath ________________ Marketing Plan for EZ Laundry The marketing plan will consist of the market segmentation that we are targeting, the expected life cycle of our product, and the marketing mix we plan to use to market the product. This marketing plan will also state the

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    Essay Length: 1,855 Words / 8 Pages
    Submitted: January 17, 2016 Autor: Marcanoi
  • Is Fast Food the Cause for Obesity?

    Is Fast Food the Cause for Obesity?

    In the modern era everything is currently changing. From the food we eat,to the clothes we buy, to the things we enjoy. But the fastest changing thing is technology. Companies can now use our fast changing technology to track what we like, buy and where we are, with or without our consent. Companies and businesses big or small should not be able to invade our privacy so easily without approval from customers. The internet

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    Essay Length: 589 Words / 3 Pages
    Submitted: January 18, 2016 Autor: hawa101
  • Marketing Planning - Te Amo Restaurant & Café

    Marketing Planning - Te Amo Restaurant & Café

    Business Plan for Te Amo Restaurant & Café CONTENTS Page BUSINESS PROFILE.………….....................................................................2 MANAGEMENT..………………………………………………………………………………..3 * Planning……………………………………………………………………………………………………3 * Organizing………………………………………………………………………………………………..5 * Leading…………………………………………………………………………………………………….7 * Controlling……………………………………………………………………………………………….8 FINANCIAL DATA…………………………………………………………………………….9 ANALYSIS ON BUSINESS ENVIRONMENT………………………………………..10 * SWOT analysis……………………………………………………………………………………….10 * PESTEL analysis………………………………………………………………………………….....11 MARKETING STRATEGY………………………………………………………………...12 * Marketing Mix……………………………………………………………………………………….12 BUSINESS PROFILE Name – Te Amo Restaurant & Café Location – E.98, Inya road, Kamayut Township Area of the place – 80 x 60 feet (4800 square feet) Estimated capital – 6,000 million Kyats Entrepreneurs – Kaung

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    Essay Length: 2,024 Words / 9 Pages
    Submitted: January 25, 2016 Autor: Kaung Zaw Htet
  • Food Market Analysis

    Food Market Analysis

    Early research by Hughner, McDonagh and Stanton (2007) focused on the categorization of organic consumers and the popularity reasons of organic food. In order to review consumer’s attitude, behavior and purchase intention, fifteen themes were created. These proposed themes determined to analyze consumer’s purchase intentions and their purchase limitations. The methodology of in-depth empirical studies was done only aiming at consumer’s belief about organic food. Therefore, study suggested that due to lack of confidence in

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    Essay Length: 863 Words / 4 Pages
    Submitted: January 31, 2016 Autor: Asim Zia
  • The Coca Cola Company Marketing Plan

    The Coca Cola Company Marketing Plan

    1. INTRODUCTION The Coca Cola Company was created by pharmacist John S Pemberton back in 1886 in Georgia Atlanta. Frank Robinson, the company’s accountant, names the drink “Coca Cola” in 1887. Pemberton registers his “Coca-Cola Syrup and Extract” label as a copyright that same year. One year later, the company’s control of the formula and patent are acquired by Asa Candler. By 1895, the company reports that Coca Cola is sold in every state of

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    Essay Length: 2,185 Words / 9 Pages
    Submitted: February 15, 2016 Autor: rodrigojavier
  • Bbq Restaurant Marketing Plan

    Bbq Restaurant Marketing Plan

    Smiley’s BBQ – Marketing Plan 1. EXECUTIVE SUMMARY Smiley’s BBQ is a relatively new, family owned restaurant that serves premium BBQ food at its flagship location on Olive Street as well as from its state-of-the-art food truck. Smiley’s has 20 part-time employees of servers and kitchen staff, and 6 full-time employees that include management and a smoke chef. The owners often work during busy times and make appearances as well, but also focus on the

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    Essay Length: 5,187 Words / 21 Pages
    Submitted: February 21, 2016 Autor: trackman19
  • Urban Coffee Marketing Plan

    Urban Coffee Marketing Plan

    C:\Users\botlhale.modise\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.Outlook\L1B4S9MY\urban coffe.jpeg “We aim to make coffee trendy. We aim to make most people who walk through our doors enjoy a good cup of coffee and at the end turn them into Coffee connoisseurs.” Keep Calm and drink Urban Coffee Marketing Plan Table of Contents Page 1. Executive Summary……………………………….…………………………………..………………...……..... 3 2. Business Overview 1. Mission…………………………………………………………...……………………………………………..… 3 2. Keys to Success……………………………………………….…………….………………………..……….. 4 3. Competition………………………………………………………………..….................................. 4 4. Macro Environment………………………………………………………………………………………….. 4 1. Market Analysis………………………………………………………………………………………………………… 5 1.

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    Essay Length: 4,455 Words / 18 Pages
    Submitted: March 1, 2016 Autor: BMakgatho
  • Asus Memo Pad Marketing Plan

    Asus Memo Pad Marketing Plan

    Ministry of Education and Training Ho Chi Minh City University of Foreign Languages & Information Technology Department of International Business Administration ASUS MEMO PAD Marketing Plan ________________ Contents A. COMPANY PROFILE I. Company description II. Product description B. EXECUTIVE SUMMARY C. MARKET ANALYSIS I. Introduction II. Situation Analysis 1. Market need 2. Market trends 3. Market growth III. Marketing Environment 1. Micro environment 2. Macro environment: IV. SWOT Analysis V. STP 1. Segmentation 2. Targeting

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    Essay Length: 10,000 Words / 40 Pages
    Submitted: March 5, 2016 Autor: Anh Thư
  • Marketing Plan for Hero Splendor

    Marketing Plan for Hero Splendor

    HERO SPLENDOR ANALYSIS OF MARKETING STRATEGY AND PLANNING ________________ CONTENT TOPIC PAGE No. 1. SITUATIONAL ANALYSIS 2 2. BRAND HISTORY 5 3. INFERENCES FROM MARKETING CAMPAIGNS 5 4. MARKETING PLAN COMPARISONS 6 5. MARKETING OBJECTIVES 10 6. MARKETING STRATEGIES 10 7. SWOT ANALYSIS 12 8. MARKET ACTION PROGRAM 13 9. IMPLEMENTATION 14 10. REFERENCES 16 ________________ Analysis of: Key factors -that may affect the demand and supply of Hero Splendor in 2015-16 compared to the

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    Essay Length: 4,719 Words / 19 Pages
    Submitted: March 6, 2016 Autor: Kaustubh Tirpude
  • Fast Food Nation Is Worth Reading

    Fast Food Nation Is Worth Reading

    Jon Smith AP Language Period 4 Mr. Robson July 30, 2015 Fast Food Nation is Worth Reading The book Fast Food Nation by Eric Schlosser, tells the story of two long years of research exploring everything to do with fast food, from the production of french fries to the appalling conditions of the meat slaughterhouses. Schlosser makes the work worth reading by unveiling the truth and sharing facts that most Americans don't know. The book

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    Essay Length: 974 Words / 4 Pages
    Submitted: March 6, 2016 Autor: matthewr0305
  • Sbu - Strategy Development and Marketing Planning

    Sbu - Strategy Development and Marketing Planning

    Chapter 2: Strategy Development and Marketing Planning 1. Understand why a sound marketing strategy is essential for any company Corporate Strategy (Concerned with parent company)/(Business strategy) Comprised of various Strategic Business Units (SBUs). Each SBUs (can vary from a single product line or production facility to one or more divisions, or even a whole market) is a division of the organization that operates more or less independently; it sells a range of products to a

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    Essay Length: 806 Words / 4 Pages
    Submitted: March 24, 2016 Autor: Coxton

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