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Last update: February 15, 2015
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Kudler Fine Foods Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area that specializes in both domestic and imported foods. The mission of the store is offer each customer a delightful and pleasing shopping outing by providing quality products at appropriate prices, in comparison of the competitors. Kudler Fine Foods was established in 1998 and currently has three locations in California, La Jolla, Del Mar and

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    Essay Length: 852 Words / 4 Pages
    Submitted: July 9, 2013 Autor: gsalazar
  • Starbucks Marketing Plan

    Starbucks Marketing Plan

    Marketing Plan Company Overview Starbucks, which is currently the world’s largest coffeehouse company, was founded in Seattle, Washington in 1971 as a single store that sold high quality coffee beans. The idea to sell coffee in the stores did not come until the early 1980s, which seems to be the best idea that Starbucks’ ever came up with. Expansion Expansion soon followed for Starbucks as they rapidly started to grow outside of the Seattle area

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    Essay Length: 880 Words / 4 Pages
    Submitted: August 7, 2013 Autor: delarosaj123
  • Blue Lines - Men’s Clothing Retailer - Marketing Plan

    Blue Lines - Men’s Clothing Retailer - Marketing Plan

    BLUE LINES, MEN’S CLOTHING RETAILER COURSE PROJECT MKTG 522 Marketing Plan OUMAR BAH 2/20/2013   1. Executive Summary Blue Lines is a company founded by four young entrepreneurs from Guinea, Senegal and the United States. Our mission is to provide high quality formal clothing to all professionals in a price nearly accessible to everyone here in New York City. Our commitment is to make high quality clothing accessible to those who make less today but

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    Essay Length: 4,665 Words / 19 Pages
    Submitted: September 28, 2013 Autor: tellybah
  • Starbucks Noche Marketing Plan

    Starbucks Noche Marketing Plan

    Starbucks Noche Marketing Plan: Phase I Starbucks with a narrow storefront store at Seattle's historic Pike Place Market opened the first store in 1971 offering some of the world's finest fresh – roasted whole bean coffees. The romance of the high seas and the seafaring tradition of the early coffee traders evoke the name, inspired by Moby Dick. In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks

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    Essay Length: 1,365 Words / 6 Pages
    Submitted: October 2, 2013 Autor: peter
  • Trueearth Marketing Plan

    Trueearth Marketing Plan

    Challenges experienced by True Earth The major challenge faced by TruEarth is increasing competition from Rigazzi making the market dynamic change fast. In addition, the company is faced with a dynamically changing market with faster change in preference and taste. The data collected from the market research is not conclusive because they have used intuition in some cases. The market evaluation criteria focus on the preference of the consumer, which may not be the actual

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    Essay Length: 1,350 Words / 6 Pages
    Submitted: October 4, 2013 Autor: antoni
  • New Product Launch Marketing Plan Part II

    New Product Launch Marketing Plan Part II

    New Product Launch Marketing Plan Part II Organic EnerCane is PepsiCo's latest natural energy drink made with vitamin-enriched sugarcane. Sugarcane is known to provide nutrients that help promote a healthy alternative to other sweeteners; it assists in weight loss, stabilizes blood sugar levels, clears the kidneys and carries a host of various other health benefits (McCaffrey, 2011). In this paper, Team A completes market segmentation for PepsiCo's new product Organic EnerCane. The team analyses target

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    Essay Length: 1,561 Words / 7 Pages
    Submitted: October 13, 2013 Autor: andrey
  • Nike Marketing Plan

    Nike Marketing Plan

    Nike Inc. is a billion dollar company founded in 1972 by two young men. The founders of Nike have been successful in building a billion dollar company and maintaining the company’s reputation and standards. Currently Nike has more than 30,000 employees across six countries and more than seven thousand at headquarters in Beaverton, Oregon. Nike is very diverse concerning its employees and consumers. Nike believes that diversity and inclusion is what drives creativity and innovation

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    Essay Length: 319 Words / 2 Pages
    Submitted: October 17, 2013 Autor: tbinford
  • Pros and Cons of Fast Food

    Pros and Cons of Fast Food

    Nowdays our bodies need a balanced diet to be protected from the many diseases and health problems that are spreading all around the world not even in third-world countries but also in the developmed countries. A balaced diet means many portions of food that contain different nutrients such as vitamins, carbohydrates and fats. But we could also say that with the pace of life in this new century there is no more time for cooking

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    Essay Length: 465 Words / 2 Pages
    Submitted: November 1, 2013 Autor: jon
  • Marketing Plan for a Cafe

    Marketing Plan for a Cafe

    Target: TangRenJie Cafe Description The TangRenJie Cafe is located nearby the number 3 student apartment. It just reopened in March, and positioned itself as a leisure space for students and local residents. The Cafe, surrounded by many small restaurants, opens 10 hours every day., from 3pm to 12pm. It occupies more than 100 squire meters, but the space is not fully used, for instance, the tables and sofas are not well arranged, there are still

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    Essay Length: 424 Words / 2 Pages
    Submitted: November 3, 2013 Autor: moss
  • Strategic Marketing Plan for Headblade

    Strategic Marketing Plan for Headblade

    Strategic Marketing Plan For Headblade Written by: Thomas P. Giusto Loyola University of Maryland GB702, Marketing Strategy I. Industry & Company Overview Headblade is men’s grooming product that makes it easier and faster to shave your head. Todd Greene, founder and CEO, started losing his hair in is early twenties. As some men do that start to loose their hair Todd decided to shave his head completely bald. The only option at the time was

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    Essay Length: 953 Words / 4 Pages
    Submitted: November 4, 2013 Autor: zepcrmc
  • Milo Marketing Plan

    Milo Marketing Plan

    Milo Vietnam focuses on Demographic and Behavioral information to target the customers. Firstly, Milo Vietnam analyzed the Demographic which includes age, gender, family life cycle and occupation/ income. Secondly, the company has also concentrated on Behavioral which divides into 4 sectors; there are benefit, loyalty status, and usage rate and user status. Milo of Nestle Company decides to target the Concentrated Marketing (Niche Marketing) which focuses on customers who qualified the requirement below: The company

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    Essay Length: 369 Words / 2 Pages
    Submitted: November 10, 2013 Autor: hoangnam2121
  • Charal Marketing Plan

    Charal Marketing Plan

    Charal is French food organization that produces processed meats, its products are mainly made from beef. Charal markets its products all over France and is dealing with the major French distributors though the country. In contrary to that we are developing a market plan for our organization to export our meat products to the Kingdom of Saudi Arabia. The market of bovine meat is on rise, there a high demand and the local production still

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    Essay Length: 288 Words / 2 Pages
    Submitted: November 16, 2013 Autor: radjesh
  • Interesting a Fast Food Restaurant

    Interesting a Fast Food Restaurant

    quite interesting A fast food restaurant also known as quick service restaurant (QSR) within the food service industry is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants is offered from a limited menu, cooked in bulk in advance and kept hot, is finished and packaged for order and is usually available ready for pickup or to be delivered though seating

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    Essay Length: 498 Words / 2 Pages
    Submitted: December 10, 2013 Autor: coxy
  • Marketing Plan on Crunch Mushroom Chips

    Marketing Plan on Crunch Mushroom Chips

    1. EXECUTIVE SUMMERY Our company wants to launch a new type of chips in the market which is totally different from the traditional chips. It is a high quality chips which is not as harmful as the other existing chips in the market. The product will have some special ingredients which will provide nutrition. As there is no such kind of chips in the existing market, it will definitely create an appeal as an exclusive

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    Essay Length: 964 Words / 4 Pages
    Submitted: December 17, 2013 Autor: asifrehman13
  • Fast-Food Resturant

    Fast-Food Resturant

    Question 1. Assume you are the manager of a fast-food restaurant. What are the outputs of your work unit? What are the activities required to produce those outputs? What are the inputs? When looking at a fast-food restaurant such as McDonalds, there are a couple main outputs that a manager needs to be aware of. The outputs include quality food and excellent service. For each of these outputs it is important to make sure that

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    Essay Length: 370 Words / 2 Pages
    Submitted: January 9, 2014 Autor: poloplayer74
  • Kudler Fine Foods Market Research

    Kudler Fine Foods Market Research

    Introduction Market research is vital for an organization to know what type of products or services will be profitable to introduce to a market. In this paper I will be justifying the importance of marketing research, identifying areas where additional market research is needed, and also analyzing the importance of competitive intelligence by using the Kudler Fine Food’s company as an example. Kudler Fine Foods is a specialty food store that specializes in providing their

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    Essay Length: 715 Words / 3 Pages
    Submitted: January 27, 2014 Autor: ylg5511
  • Marketing Plan I Starbucks

    Marketing Plan I Starbucks

    Marketing Plan Phase I: Starbucks MKT/421 November 18, 2013 Pareesa Naveed Marketing is an essential part of a business’ strategy for long-term success. Different business can have different views of what marketing means and how to create an effective marketing strategy specifically to meet the customer needs and the needs of the company. A marketing plan must have a defined goal and a vision on how to obtain that goal. The team is tasked to

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    Essay Length: 2,005 Words / 9 Pages
    Submitted: February 2, 2014 Autor: alwaysworkhard
  • Billabong Marketing Plan

    Billabong Marketing Plan

    MINING SECTOR OF PERU – problems and improvements Term paper for "Politics in Latin America" Sommer Semester 2013 Lecturer: Frau Maintz Hannah Weger BA 11 International Culture and Management / Latin America Management Student-No.: 1.4 11 304-1 Table of Contents 1. Introduction 1 2. Country overview Peru 2 2.1 Climate 2 2.2 Landmarks 2 2.3 People 3 3. Peru's Politics 3 3.1 Government under President Ollanta Humala 3 4. Natural Resources with special focus on

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    Essay Length: 3,028 Words / 13 Pages
    Submitted: February 5, 2014 Autor: viki
  • Marketing Plan

    Marketing Plan

    Whitney Thomas Bryant & Stratton College June 6, 2012 Business Mission/Vision Statement Thomas & Johnson Law firm Mission/Vision Statement The mission of the Thomas & Johnson Law firm is that this is a law firm that strives to achieve results that exceed expectations through our commitment to our clients, and maintain a profitable law firm we enjoy working in, and delivering client satisfaction through teamwork and practice methods. We are committed to using the law

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    Essay Length: 493 Words / 2 Pages
    Submitted: February 26, 2014 Autor: andrew
  • Impact of Fast Food on Children

    Impact of Fast Food on Children

    The fast food industry is targeting young children. They are spending millions of dollars advertising and using flashy ads, and popular toys to reel them in. Companies are going along with their businesses with little regard to the health risk that is associated with a diet high in fast food. In a society filled with corporations aiming to kids as their prime future consumers, parents should guide them away from that way of life and

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    Essay Length: 974 Words / 4 Pages
    Submitted: April 15, 2014 Autor: antoni
  • Marketing Plan

    Marketing Plan

    Theme & Menu Selection First of all, French food is one of the famous foods all over the world. In France, the collection of dishes and drinks is considered as and art. France is regarded as a country which has the best knowledge of food and uses it to enrich their life. It is believed that through the France food, you can feel the long history and rich culture of France. The culture of French

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    Essay Length: 292 Words / 2 Pages
    Submitted: April 19, 2014 Autor: liwang100826
  • Obesity and Fast Food

    Obesity and Fast Food

    Fast Food and Obesity Obesity has been plaguing the American culture for the last two decades. Many factors contribute to this problem. The number of overweight Americans has grown with a top contributor to this problem of obesity among Americans. This contributor is fast food restaurants and American's want for fast foods. Fast food has possessed every corner of American society. Everywhere people turn; they can see a fast food restaurant. Today fast food is

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    Essay Length: 2,148 Words / 9 Pages
    Submitted: April 24, 2014 Autor: Antonio
  • Chick-Fil-A Marketing Plan

    Chick-Fil-A Marketing Plan

    Company Description/Business Mission Chick-fil-A was incorporated in 1964 by Truett Cathy in Atlanta Georgia after he experimented with different ways to cook chicken and make it a fast food item. He did his experimenting in a restaurant he owned with his brother called the Dwarf House. When Cathy used the combination of a pressure cooker, peanut oil, spices, and pickles the chicken fillet sandwiches, which they were called then, started outselling the burgers in the

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    Essay Length: 311 Words / 2 Pages
    Submitted: May 1, 2014 Autor: andrew
  • McBride Marketing Plan

    McBride Marketing Plan

    McBride Marketing Plan McBride Financial Services’ mission involves using state-of-the-art technology to become the preeminent provider of low cost mortgages in Idaho, Montana, Wyoming, and North and South Dakota. McBride’s goals include achieving financial break-even within six months of beginning operations, becoming a profitable company within one year of operating, and leveraging technology to minimize costs while maximizing efficiencies for customers and the business in applying for and obtaining mortgage appraisals, credit reports, and inspections

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    Essay Length: 624 Words / 3 Pages
    Submitted: June 19, 2014 Autor: Pola
  • McBride Marketing Plan

    McBride Marketing Plan

    McBride Financial Services' mission involves using state-of-the-art technology to become the preeminent provider of low cost mortgages in Idaho, Montana, Wyoming, and North and South Dakota. McBride's goals include achieving financial break-even within six months of beginning operations, becoming a profitable company within one year of operating, and leveraging technology to minimize costs while maximizing efficiencies for customers and the business in applying for and obtaining mortgage appraisals, credit reports, and inspections (University of Phoenix,

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    Essay Length: 623 Words / 3 Pages
    Submitted: June 20, 2014 Autor: Pola

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