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Last update: February 12, 2015
  • International Marketing Launch of an Electric / Hybrid Car by a French Manufacturer in the U.S

    International Marketing Launch of an Electric / Hybrid Car by a French Manufacturer in the U.S

    Introduction In today's competitive environment, developing an international marketing strategy is common and used by many companies to open business perspective, remain competitive and fulfill customer needs across the globe. According to Catero and Ghauri (1999) International Marketing is the flow of a company's good to consumers in more than one nation with the objective of profit. International marketing allows enlarging the company's target and increase the number of potential customers and probable sales. Nevertheless,

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    Essay Length: 4,452 Words / 18 Pages
    Submitted: July 23, 2012 Autor: peter
  • International Business

    International Business

    Once it was decided that our company was going to start the export process in the hope that our door protectors would be as successful in the next market as it has proven to be here in “the states”, the next step was to decide on where and why. After detailed analysis and in-depth market research, Canada was chose to be the next market we here are going to conquer. Canada not only presents a

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    Essay Length: 553 Words / 3 Pages
    Submitted: July 27, 2012 Autor: ucanfindpita
  • Blackberry Internal Analysis

    Blackberry Internal Analysis

    Diversified Communication Services By: Kelsey Andersen Ryan Bildtt Eva Collins Tyler McCurry Colin Swanson 2nd Industry Report Pacific Lutheran University School of Business BUSA 499 - Capstone Spring 2009 Industry Value Chain 5. 2. 9. 1. Research & Development: This is where the starting point is. New ideas are thought up in this phase and from here they are put into action. 2. Metal, plastic, and chips are the starting point for a new phone

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    Essay Length: 3,882 Words / 16 Pages
    Submitted: July 28, 2012 Autor: viki
  • Business International - Inspirational Places

    Business International - Inspirational Places

    Inspirational Places As a single mom, with a full time job, I commute to work daily more than an hour round trip. I can honestly say I have a very busy and mostly hectic life. There are many places I like to go and many things I like to do that help me relax. I enjoy listening to music, taking hot baths in my garden tub with scented candles and even sometimes spending the whole

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    Essay Length: 605 Words / 3 Pages
    Submitted: July 29, 2012 Autor: Antonio
  • External & Internal Environmental Analysis

    External & Internal Environmental Analysis

    External & Internal Environmental Analysis Riding a motorcycle is one of passion and history; many who ride a motorcycle associate it with being free and call it the modern day horse which is linked back to the days of the cowboy. The world motorcycle market is very competitive. Some of the largest motorcycle manufactures are Yamaha, Suzuki, Honda and Harley Davidson generally have financial and marketing resources that are substantially greater than the smaller manufactures.

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    Essay Length: 1,339 Words / 6 Pages
    Submitted: July 29, 2012 Autor: DarcyD
  • Megatech International, Inc - Current Strategic Profile

    Megatech International, Inc - Current Strategic Profile

    Case Study Report MEGATECH INTERNATIONAL, INC. CURRENT STRATEGIC PROFILE There two significant companies in this case study: The Megatech International Inc. and Cytel Philippines. Megatech Internationa Inc. is a firm of consulting and project management engineers affiliated with Australian-based group of companies. Megatech provided engineering design and construction management services to local industrial and government clients. On the other hand, Cytel Philippines was a multinational company operating manufacturing facilities for semi-conductors and other computer components

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    Essay Length: 1,679 Words / 7 Pages
    Submitted: August 2, 2012 Autor: alexandriabulaon
  • International Business Management

    International Business Management

    EXECUTIVE MBA PROGRAM INTERNATIONAL BUSINESS MANAGEMENT Topic no. 1 Patrick L'Espoir Decosta, PhD Kraków 2012 Topic 1. The result of increasing globalization in the contemporary world is often the economic presence of the enterprises in many countries. When planning the location of its business unit in the selected country, the company must take into account the specific socio-economic conditions prevailing in it. This applies especially to countries located in other continents, other kinds of socio-cultural,

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    Essay Length: 1,358 Words / 6 Pages
    Submitted: August 5, 2012 Autor: viki
  • International Marketing

    International Marketing

    MARKETING MANAGEMENT Marketing is all about creating, communicating and delivering customer value which in return satisfies both the organization and its all stakeholder. In the marketing the concept of establishing and maintaining a long term relationship with all customers either ordinary people or businesses is of the main importance. In creating and management of such relationships firms firstly must understand the needs and demands of different customer. COMPONENTS OF A HOLISTIC MARKETING PROGRAM Marketing is

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    Essay Length: 1,541 Words / 7 Pages
    Submitted: August 13, 2012 Autor: moto
  • International Environment of Global Financial Crisis and Affect

    International Environment of Global Financial Crisis and Affect

    Introduction In the modern global economy, the international environment is playing an essential role. It makes the relationship between each country's economy more closely, which means that a country's economy may affect neighboring countries, and even affect the global economy. Therefore, so as to confront the opportunities and challenges that the international environment brought, every organizations have to careful consideration of the current situation and plan the future of the corresponding strategy (Graham, John &

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    Essay Length: 1,058 Words / 5 Pages
    Submitted: August 28, 2012 Autor: andrew
  • Rn Assessment of Family Using Denver II Model

    Rn Assessment of Family Using Denver II Model

    Robert Wilsey Family Assessment3 Family Members Interviewed: Hannah and her son Nathan Date of Interview: 10/1/10 I. Introduction When I went over to their house that afternoon I thanked Hannah for allowing me this privilege to do this assessment on their son. I instructed her that any and all information that we talk about is completely confidential as it relates to HIPPA standards. I interviewed the mother at their kitchen table where we shared a

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    Essay Length: 5,653 Words / 23 Pages
    Submitted: September 4, 2012 Autor: wilseyrobert
  • International Staffing Policies

    International Staffing Policies

    MNCs adopt diverse international staffing policies generally related to their international business strategy. Critically discuss their advantages and disadvantages. Staffing policy is concerned with the selection of employees for particular jobs. This involves selecting individuals who have the skill required to do a particular job. MNCs don't usually hire the "just adequate" because being adequate is not good enough. MNC tend to do abit more, they often use staffing policies as a tool of developing

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    Essay Length: 919 Words / 4 Pages
    Submitted: September 8, 2012 Autor: jon
  • International Business Machines

    International Business Machines

    Qualifications 30 years of project, operations and enterprise financial management leadership experience  Subject Matter Expert in business/strategic planning, operations management, economic analysis and business modeling  Significant experience in project management and estimating systems implementation in both commercial and government settings; Earned Value Management System (EVMS), PM and Risk Management process expert  Master Scheduler with significant complex program baseline development, schedule analysis & tool expertise; have consulted and remediated dozens of troubled projects

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: September 8, 2012 Autor: Antonio
  • International Advertising Strategies

    International Advertising Strategies

    International advertising strategies International advertising strategies Theodore Levitt's seminal article ‘The Globalisation of Markets' (Harvard Business Review 1983) caused many companies to examine their international advertising strategies and to adopt a global strategy. What problems do you see in such an approach? Advertising is a universal business activity today. As media has spread across the world and marketers have expanded it reaching different unexplored counties, advertising is gaining impetus in the whole globe and it

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    Essay Length: 2,529 Words / 11 Pages
    Submitted: September 9, 2012 Autor: andrew
  • Describe the Route and Structures on the Route of Light Passing from the External Eye to the Internal Eye.

    Describe the Route and Structures on the Route of Light Passing from the External Eye to the Internal Eye.

    Describe the route and structures on the route of light passing from the external eye to the internal eye. Light passes through the cornea, part of which is a delicate thin layer of collagen fibers, through the opening of the eye called the pupil. The pupil is constricted by pupillary constrictor and dilator muscles based on the amount of light reaching the eyes. Light goes past the lens which is adjusted by the ciliary body

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    Essay Length: 261 Words / 2 Pages
    Submitted: September 9, 2012 Autor: antoni
  • Internal Analysis of Google

    Internal Analysis of Google

    Table of Contents How well is the company's present strategy working? 2-3 SWOT Analysis 3-6 Relative Cost Position/Value Chain Analysis 6 Company's Competitive Position 7-9 Main/Most Important Issues 9 How well is the company's present strategy working? Google has been on the right track for many years now. They have been on a 14-year march to become the largest search engine provider in the United States and the world. This proves that Google's strategy is

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    Essay Length: 2,394 Words / 10 Pages
    Submitted: September 9, 2012 Autor: andrew
  • International Student

    International Student

    My name is Brooke and I am from China. I have been in the United States for over four years. I obtained my bachelor degree in May and now I am enrolling in MBA program in Michigan. Hopefully I will finish it within 2 years. The central problem that Wal-Mart has is that it can no longer satisfy the middle-class consumers’ increasing demands in high qualities beside the low-priced merchandise. Its signature “Everyday low prices”

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    Essay Length: 277 Words / 2 Pages
    Submitted: September 11, 2012 Autor: yanemma89
  • Apple's Assessment and Analysis to Its Internal and External Environment

    Apple's Assessment and Analysis to Its Internal and External Environment

    Apple’s assessment and analysis to its internal and external environment The product leader of the market creates strong brand value, obtains a competitive advantage, and achieves long-term, maximizing revenue through the development and commercialization of new products and services in order to continue offering the best product. Under Steve Jobs' strong, technical obsession, creative and innovative skills, passions, commitment and entrepreneurship, Apple became one of the largest companies in the world. Internal environments of the

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    Essay Length: 414 Words / 2 Pages
    Submitted: September 17, 2012 Autor: woonywow
  • Telsys International: A Marriage of Two Cultures (case of Negotiation Simulation)

    Telsys International: A Marriage of Two Cultures (case of Negotiation Simulation)

    Telsys International: A marriage of two cultures (Case of negotiation simulation) 1. Would he be able to maintain control over his "baby"? James R. Chesney considered Telsys as "his baby". I reckon that he would be able to maintain control over his baby as all technological and manufacturing operations will be conducted by Telsys and ITC will only serve as holding company. The investors of VCG were also more interested in liquidity of their investments

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    Essay Length: 299 Words / 2 Pages
    Submitted: September 18, 2012 Autor: simba
  • Internal Google Case Analysis

    Internal Google Case Analysis

    Table of Contents How well is the company’s present strategy working? 2-3 SWOT Analysis 3-6 Relative Cost Position/Value Chain Analysis 6 Company’s Competitive Position 7-9 Main/Most Important Issues 9 How well is the company’s present strategy working? Google has been on the right track for many years now. They have been on a 14-year march to become the largest search engine provider in the United States and the world. This proves that Google’s strategy is

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    Essay Length: 2,394 Words / 10 Pages
    Submitted: September 23, 2012 Autor: ogaekdb129
  • Mission Statement for International Business Machines

    Mission Statement for International Business Machines

    Mission Statement for International Business Machines International Business Machines is a world leader in the technological industry. The company has plants all over the world including Ireland, Germany, Italy, and the United States. The company builds everything from Servers to the design of programs. General Company Information IBM has the motto “helping to build a smarter planet.’ According to International Business Machines (2012), this means it “takes a systematic view of the world”(para. 3), which

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    Essay Length: 1,450 Words / 6 Pages
    Submitted: October 9, 2012 Autor: orcas69
  • The Body Shop International Case

    The Body Shop International Case

    In early 1990’s, The Body Shop International was one of the fastest growing manufacturers and retailers of skin and hair products in the world. In the first half of the 1990’s the company reported an annual growth rate of 20%. However, in the late 1990’s, the company’s revenue slowed to around 8%. With many new companies entering the market, the competition grew stronger and The Body Shop had to come up with a new strategy

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    Essay Length: 660 Words / 3 Pages
    Submitted: October 14, 2012 Autor: rusboi86
  • Case 25: Harriman International

    Case 25: Harriman International

    Case 25: Harriman International Synopsis: Harrimann International was a company in India that manufactures and exports finished textiles. One of the purpose for establishing the business, was to enable Dhawan, the owner of the company to raise the necessary found that would help financing his MBA in the United States. In the course of its business activities, Dhawan received an order from Pioneer Trading Company, his first and regular customer. Taking the order was a

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    Essay Length: 618 Words / 3 Pages
    Submitted: October 16, 2012 Autor: fifatins
  • Hitting the Wall - Nike and International Labor Practices

    Hitting the Wall - Nike and International Labor Practices

    In the 1980s and 1990s, Nike was plagued by a series of labor events and was a public relations nightmare. Minors as Indonesian factory workers, allegations of forced overtime in China, dangerous working conditions in Vietnam are some examples. The story was mainly limited to the labor and social activist publications, until a young female worker died in the Nike contract factories in 1997, which became the mainstream news about labor conditions with Nike. This

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    Essay Length: 669 Words / 3 Pages
    Submitted: October 17, 2012 Autor: yangfengyi
  • Internal Controls

    Internal Controls

    (problems of the industry say the overheads of the industry are 70 dollars, is it worthwhile if it is looked at and possible of government authorities becoming involved. Internal controls system is only as good as the administration support behind the system; this includes training employees and actively observing the controls. Internal controls can be prevail over or defeated. Internal control system should be designed to detect and prevent fraud, but it can only provide

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    Essay Length: 346 Words / 2 Pages
    Submitted: October 20, 2012 Autor: tabithawilson
  • International Management: Case Study

    International Management: Case Study

    International management: Case Study (international management culture strategy and behavior 8th edition) IBUSI Beijing here we come! 1) The likelihood that Canadian people will be able to reach an agreement with the mainland Chinese is unlikely. Reaching an argument can be tough because there are only ninety days of receipt for a 5years agreement. Also, the People's China Republic (PCR) like to take their time when making a decision. If they get this agreement, Canadians

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    Essay Length: 254 Words / 2 Pages
    Submitted: October 22, 2012 Autor: mgilet

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