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Hitting the Wall - Nike and International Labor Practices

Autor:   •  October 17, 2012  •  Essay  •  669 Words (3 Pages)  •  2,311 Views

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In the 1980s and 1990s, Nike was plagued by a series of labor events and was a public relations nightmare. Minors as Indonesian factory workers, allegations of forced overtime in China, dangerous working conditions in Vietnam are some examples. The story was mainly limited to the labor and social activist publications, until a young female worker died in the Nike contract factories in 1997, which became the mainstream news about labor conditions with Nike. This article gave me a better understanding of such large enterprise companies. I have chosen two frameworks: corporate social responsibility and deontology as the theory of rights to analysis Nike’s problem and lay out the solutions. Nike Company is globally recognized as the largest retail movement-based products company in the world, and has multiple icons which lead to strong brand recognition (Nike whirlwind, "JUST DO IT", Jordan).

The importance of corporate social responsibility is far greater than I had previously known, and it is interesting to see Nike say that it is not their place to be involved in factory conditions. In the 1990s, Nike should have taken early responsibility for their actions and should have done something about the conditions in the late 1990s. Learning about Nike is very pleasant and familiar because I was a loyal customer to Nike when I was a kid. I now know my feet shoes are from an underage girl far below the minimum wage, so I don’t want to buy it .

First of all, we know about the right of free consent, which means I am willing to take the initiative to become one of the Nike employees. The article mentioned several times the problem of child labor. I don’t think these kids have their freedom of initiative powers. Is likely to be through the power of their parents are forced to participate in the work. Many women workers are forced to work more than 100 hours a week. They only get one day of rest a week. Without the consent of the manager, they must continue to work and cannot have the voice of the revolt. Here are violations: the right of free speech, the right

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