What Are the Examples of the Promotional or Marketing Communications Material from Nestle Milo?

What are the examples of the promotional or marketing communications material from Nestle Milo?

- TV advertisements. It shows the nutritional contents of Nestle Milo as well the values conveyed by the endorsements like sportsmanship, hard work, honesty and a true meaning of a champion. Being champion does not mean winning every time but it means that even though you failed, you have learned something (e.g. Annie the Honest). Sports champions are also used by Nestle Milo as their advertisers to trigger aspiring athletes to pursue their dreams with Milo like their sports idols like Chris Chiu.

- Milo Marathon. This is one of the promotions of Milo that also uses TV ads, radio ads, posters and flyers. On this way Milo was able to reach out to their target audiences (children, parents, schools, local and non-governmental organizations) using the campaign of giving a pair of shoes to underprivileged children. The effectiveness of the campaign/ promotional tool is measured through the number of participants joined or is the quota number of participants met or not.

- Milo Little Olympics and Summer Sports Clinic. This is a promotion campaign of Milo in relation to their objective and that is to make every child a champion. This is a nationwide event where pupils and students participate can participate in 12 sports events (Athletics, Badminton, Chess, Football, Gymnastics, Scrabble, Table Tennis, Taekwondo, Tennis, Volleyball, Sepak Takraw and Swimming). On this way Milo was able to reach out to their target audiences (children, parents, schools, local and non-governmental organizations) using the campaign that every child is a champion and has the spirit and values of being a champion through the help of Nestle Milo and through also the efforts of the parents and their respective schools. The effectiveness of the campaign/ promotional tool is measured through the number of participants joined and through also in the feedback of the participants and their parents.

- Milo Enerjam School. This promotions aims to target elementary pupils. This campaign intends to make aware the pupils to live healthy living through exercise and drinking Nestle Milo. MEST bring exercise instructors to schools and educate pupils on the benefits of exercising every day. Milo organizes this event to three thousand three hundred (3300) Schools nationwide, both public and private schools.

DEGREE OF INTEGRATION

DIMENSION OF INTEGRATION Very strong dysfunction Strong dysfunction Weak dysfunction Very weak dysfunction Very weak synergy Weak synergy Strong synergy Very strong synergy

Promotional mix integration

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