Marketing Principles
Autor: lcc20156460 • July 3, 2015 • Thesis • 5,823 Words (24 Pages) • 1,021 Views
AA HAMILTON COLLEGE LONDON
HND BUSINESSS
Marketing Principles
Teacher : Fatima
Student's Name : Abdul Matin
Student ID : 23 124
Group B2
Table of Contents Page Number
Introduction ..........................................................................................................................3
Definitions of Marketing..........................................................................................................3
Explanation of various elements of marketing process.......................................................4
Evaluation of the benefits and cost of a marketing orientation for a selected organisation..............................................................................................................................5
SWOT analysis of TESCO......................................................................................................7
Show macro and micro environment factors which influence marketing decisions.........9
Choose a targeting strategy for a selected product /service................................................11
Targeting strategy for a selected product...............................................................................11
Buyer behaviour affects marketing activities in different buying situations................................................................................................................................12
Propose new positioning for a selected product/service.......................................................................................................................13
Propose segmentation criteria to be used for products in different markets.........................13
Explain how products are developed to sustain competitive advantage .........................13
How distribution is arranged to provide customer convenience............................................14
Illustrate how promotional activity is integrated to achieve marketing objectives........15
The additional elements of the extended marketing mix and their significance ...................17
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