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Marketing Principles

Autor:   •  July 3, 2015  •  Thesis  •  5,823 Words (24 Pages)  •  785 Views

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AA  HAMILTON   COLLEGE   LONDON

HND    BUSINESSS
Marketing  Principles  

Teacher  :  Fatima



                                

                                Student's   Name  :     Abdul Matin

                                Student   ID    :   23 124

                                Group  B2

Table   of  Contents                                                                                            Page  Number

Introduction        ..........................................................................................................................3

Definitions of Marketing..........................................................................................................3

Explanation of  various   elements  of marketing  process.......................................................4

Evaluation of the benefits and cost  of  a  marketing  orientation  for a selected  organisation..............................................................................................................................5

SWOT analysis of TESCO......................................................................................................7

 Show  macro  and micro environment factors  which  influence  marketing decisions.........9

Choose  a targeting  strategy  for  a selected product /service................................................11

Targeting strategy for a selected product...............................................................................11

Buyer behaviour affects marketing activities in different buying situations................................................................................................................................12

Propose new positioning for a selected product/service.......................................................................................................................13

Propose  segmentation criteria to be used for products  in different markets.........................13

Explain  how  products  are  developed  to sustain  competitive  advantage .........................13

How distribution is arranged to provide customer convenience............................................14

Illustrate   how  promotional  activity  is integrated   to achieve  marketing  objectives........15

The additional elements of the extended marketing mix and their significance ...................17

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