Marketing Principles

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1. Marketing Principles

Task One        

1.1        What is Marketing?        

1.2        Marketing Orientated Organisation        

1.3        Marketing Concept        

1.4        Marketing Approach        

Task Two        

2.1        Macro and Micro Factors        

2.2        Market Segmentation        

2.2.1        Two Examples of Market Segmentation of Two Products in Different Markets        

2.3        Targeting Strategies        

2.4        Buyer Behaviour        

Task Three        

3.1        Portfolios of Products        

3.2        Distribution Channels and Enhance Customer Satisfaction        

3.3        How Prices Are Set        

3.4        Promotional Mix        

3.5        Shift from 4P’s to the 7P’s        

Task Four        

4.1        Recommend a Marketing Mix        

4.2        Differences in Marketing Goods and Services to Businesses than Consumers        

4.3        DIFFERENCES BETWEEN DOMESTIC AND INTERNATIONAL BUSINESS        

Task One

1. What is Marketing?  

There lots of different ways to define and interpret what marketing is, lots of definitions consider different elements of what marketing is, therefore if you asked a handful of experts what marketing is, and in return you would receive lots of different responses, all being accurate in their own way.