Principles of Marketing

University and College

Aug 2014 Session

Fall 2014

Principles of Marketing

Case Study Chapter 3 Question 2 And 5

Name: ________________________ Student ID: _____________________

Section: _______________________

CHAPTER 3: ANALYZING THE MARKETING ENVIRONMENT

Case Study 1 (a), 5% – Xerox: Adapting to the Turbulent Marketing Environment

1. What macro environmental factors have affected Xerox’s performance since the late 1990s? (5 marks)

2. Given Xerox’s current situation, what recommendations would you make to Burns for the future of Xerox? (5 marks)

3. What macro environmental factors have affected Xerox’s performance since the late 1990s? (5 marks)

4. Given Xerox’s current situation, what recommendations would you make to Burns for the future of Xerox? (5 marks)

5. What macro environmental factors have affected Xerox’s performance since the late 1990s? (5 marks)

6. Given Xerox’s current situation, what recommendations would you make to Burns for the future of Xerox? (5 marks)

7. What macro environmental factors have affected Xerox’s performance since the late 1990s?

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