Cracker Barrel Old Country Store Swot Analysis
Autor: kaburris • September 22, 2017 • Research Paper • 6,799 Words (28 Pages) • 832 Views
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Cracker Barrel Old Country Store SWOT Analysis
Original Paper Written By: Shelby Wiley, Daniel Chiacchira, Carrie Reindollar
Katrine’ Burris, and Amanda Mobley
Revised By: Katrine’ Burris
Author Note:
Cracker Barrel
Indiana University - East
Shelby Wiley
Daniel Chiacchira
Carrie Reindollar
Katrine’ Burris
Amanda Mobley
September 17, 2016
Abstract
The purpose of this research paper is to determine why it is important for managers to understand Cracker Barrel’s vision and mission. We will also complete a SWOT analysis for internal and external controls. A strategy analysis will also be determined for corporate and competitive strategies. As a large restaurant chain, there are many factors that can affect the business. Corporate depends on the management to oversee that all goals are met and quality is kept. As we review all of these complex structures, we will determine the purpose. Cracker Barrel drives on keeping things simple. They are known for their Old Country Store, and are expanding into different markets, like grocery stores. We will also discuss the goals of Cracker Barrel, and how they will reach the younger community. This would mean a new look for the company, which may also make things less simple, as liked by the management.
Keywords: SWOT, Mission, Strategy, Vision
Cracker Barrel
Remember growing up as a kid, the place you would go to with mom and dad, or grandma and grandpa. The country store was loaded down with everything you wanted and ever needed. It made you feel like home just walking through the doors. There is always a fire burning, checkers being played on the barrels with the extra-large rocking chairs for comfort. Cracker Barrel has been around many years, with a strong presence in the . Cracker Barrel is known for the down home approach at food and décor. Management wants what makes our customers feel like they are home with every bite they take. Corporate wants management to help portray the company's vision, mission, and strategies.
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