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Swot Analysis of Marks and Spencer

Autor:   •  January 12, 2013  •  Case Study  •  317 Words (2 Pages)  •  1,324 Views

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The firm's packaging, clothing brands and labels will change. The retailer has announced plans to abandon the "Marks & Spencer" label from its clothes, replacing it with "M&S Woman" and "M&S Man". It will also re-launch its Per Una and North Coast clothing sub-brands.[109]

The official goal is to be better at food than supermarkets and better at clothes and general merchandise than department stores.[110]

Marks & Spencer dropped a series of planned television adverts in the July 2011, featuring Twiggy, Dannii Minogue and VV Brown as it started its corporate image revamp.[111]

Twiggy was expected to be appearing on billboards and in-store promotions for a while longer with the retailer.[111]

Both Lisa Snowdon and Jamie Redknapp were still continuing to promote the Marks & Spencer brand in future.[111]

wenty-two unprofitable and minor food stores, such as the ones at Ripon and Balham, were closed in early 2009 as part of a cost cutting measure.[12]

In August 2010, it was confirmed that the Grantham branch of M&S would close, along with two other Lincolnshire branches in Skegness and Scunthorpe, due to low sales in these older format stores. The closures were met with protests from the local communities and petitions were signed in support of retaining the stores. Despite these protests, the store closures will go ahead.[105]

New stores opening It was revealed in November 2010, that new stores would be opening in China and India. One of the planned stores is scheduled to open in the Shanghai region in 2011.[104]

[edit]2010 Plan

On 9 November 2010, chief executive Marc Bolland revealed plans to strengthen the company’s overall brand image and targeting sales of between £800m and £1bn for which company


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