Walmart Swot Analysis

SWOT Analysis

Strengths

Wal-Mart has a great reputation. Wal-Mart is a powerful retail brand. I feel like all my basic shopping needs can be met at their stores without dealing with the high prices of other stores. Wal-Mart believes that by lowering the markup, they will earn more because of increased volume, thereby bringing consumers added value for the dollar every day.

The company core competence is to use information technology as support of its domestic and international logistics system. Through this support they can see how individual products are performing country-wide, store-by-store at a glance.

A focused strategy is in place for human resource management and development. People are key to Wal-Mart's business and it invests time and money in training people.

Weaknesses

Since Wal-Mart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors. The company is global, but has a presence in relatively few countries Worldwide.

Wal-Mart has had some past planning failures. Their “Bring it home to the U.S.A.”

Opportunities

Wal-Mart has gained a competitive advantage in the speed with which it delivers goods to the customer. Because of the innovative technology that Wal-Mart has already attained and will attain in the future gives Wal-Mart the competitive advantage. The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as Europe, China and India. Opportunities exist for Wal-Mart to continue with its current strategy of large, super centers.

Threats

If you are #1 it means that you are the target of competition, locally and globally. Wal-Mart has the core competencies that allow them to be better than their competitors. It is almost impossible to duplicate what Wal-Mart has to

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