Swot Analysis Essay
Autor: netraharrell • June 26, 2015 • Case Study • 321 Words (2 Pages) • 1,341 Views
SWOT Analysis
A SWOT analysis will show how Glam & Go organize the strengths, weakness, opportunity and threats that the business may encounter. The analysis will help recognize the internal and external views of the make-up industry.
Strength Stable and strong foundation Loyal customers High-end advertising Constant research | Weakness Dependent on third party retailers Women afraid of change Low profit margin |
Opportunities Growing market Expansion of new products Continue assessment of the market needs | Threats Competition and price wars Foreign competition Marketing and promotional failure |
Strength
Strengths can be internal areas of the industry that have an advantage over the competition. A major strength is a stable and strong foundation with the international brand and top cosmetology company. Having loyal customers and a strong brand image will strength the product wealth and growth. High–end advertising and constant research and innovation will help build the new make-up line.
Weakness
Weakness is the disadvantage that our product will have on the competition. The company will be dependent on third-party retailers to sell the products line. There is also the possibility that women will not buy our products because they are afraid of changing to a new product. The profit margin is a weakness if the sales are small because of a decrease in sales of the new product line.
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