Marketing Management Report on 3d Bed Sheets

             MARKETING MANAGEMENT

Report On

3D BED SHEETS

[pic 1]

SUBMITTED BY:   ANUM ALI SOOMRO (20202)

                               FAREEHA ABBASI       (21077)

SUBMITTED TO: MR. M.A.K CHISTY.

Executive Summary:

Chenab restricted has today 10 nearby and 7 outlets in the Center East with a yearly turnover of RS one billion. Chenab constrained is an assembling goliath working in excess of seven nations. Chenab restricted the company holds thirty million offer. Chenab is one of Pakistan's heading makers and exporters of value home material results of value home material items and articles of clothing. Chenab's a standout amongst the most well-known brand is Chen one. They section Chen one's business sector as stated by land area.

Chen one focus on the Center East upper center and exclusive class fragment of the populace. Despite the fact that Chen one's material is processed in Pakistan. Chenab Pakistan keeps up the worldwide standard. Chen one can't give a finer value is reasonable by exclusive class. The material is accessible in three separate sizes. In future Chen one offers its outlets to outsider. Other contending brands like men's pieces of clothing (era), life style, Bunk & shower, Ikea, macro, metro and Carrefour have a solid shopper base yet Chen one's item emphasizes appropriation and special exercises have made tremendous brand devotion for which it is still the business sector pioneer in Pakistan Chenab with its substantial limited time exercises has had the capacity to infiltrate the business. Anyway alternate makers in the business are representing a danger towards Chenab's piece of the overall industry

Company Description:

ChenOne is a division of Chenab Restricted who prepares and produces materials and articles of clothing from their in-house cotton developing offices to the making of readymade pieces of clothing. Within excess of 25 years in the business Chenab as of now transforms articles of clothing for top names, for example, Tommy Hilfiger, Macy's and Bloomingdale's around others. Chen One's new chain of outlets has been made on account of the customer and will convey the sum of their seven product offerings which incorporate home materials, calfskin wear, shoes, and articles of clothing, ceramics, furniture and workmanship... The Gathering revels in the exceptional honor of having very nearly all material related methods under one top. Right from developing most noteworthy evaluation cotton, ginning and turning it into amazing yarn, weaving it into finest quality fabrics, transforming of distinctive quality fabrics in 100 % cotton and different blended mixes and sewing and fare of top quality made ups and articles of clothing, the whole process is took care of in our vertically incorporated units. Outfitted with the most recent foreign made and very modern transforming apparatus, it has a group of qualified technologists and prepared work power numbering around 8000. This unit is preparing 200,000 meters of fine nature of fabric (140,000 printed and 60,000 colored), 25,000 units of material cool/articles of clothing and in excess of 125,000 bits of made-ups (family) of universal standard every day. Being a quality situated association; Chenab Ltd has been winning the Best Fare Execution Trophy from the Organization of Pakistan Assemblies of Trade & Industry (FPCCI) continuously throughout the previous 10 years. Muhammad Kashif Ashfaq, Chief of ChenOne and Mia Mansha are the administrator of the Chen one. ChenOne is viewed as one of the design outlets that hits the roads and turns into a moment achievement. Design items by ChenOne are offered in heading manner magazines of Pakistan.