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Cohesion Case: Swot Analysis

Autor:   •  January 26, 2016  •  Case Study  •  275 Words (2 Pages)  •  641 Views

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COHESION CASE: SWOT ANALYSIS

MAIN COMPANY:

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

ADIDAS

  1. Long-term contracts with different sporting events, e.g., NBA
  2. Being a good Corporate Citizen
  3. Brand Name & Credibility
  1. The Mission statement
  2. Ineffective Advertisement Method
  3. Maintenance of Product Design
  1. Acquisition of Armani Group
  2. Expansion of their by-products
  3. Expansion of their Community Engagement

  1. Sensitivity to Price
  2. Easy subject for imitation
  3. Sponsored athletes/endorser

NIKE

  1. Effective Advertisement
  2. Product Quality & Design
  3. Technologically Advanced & Innovative
  1. Continuous Innovation
  2. Aggressive focus on footwear.
  3. Lack of transparency

  1. Expansion of their by-products
  2. Nike’s innovation with high-tech products
  3. Emerging market

  1. Sensitivity to Price
  2. Easy subject for imitation
  3. Sponsored athletes/endorser

UNDER ARMOUR

  1. The Product itself
  2. Being a good Corporate Citizen
  3. Contracts with major American universities
  1. Lack of innovativeness
  1. Future young generations
  2. To commit globally

  1. Weak start in other countries

CALLAWAY GOLF

  1. Ability to manufacture top quality golf equipment
  1. The Vision statement
  1. The public or target market

COHESION CASE: SWOT ANALYSIS

MAIN COMPANY:

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

ADIDAS

  1. Long-term contracts with different sporting events, e.g., NBA
  2. Being a good Corporate Citizen
  3. Brand Name & Credibility
  1. The Mission statement
  2. Ineffective Advertisement Method
  3. Maintenance of Product Design
  1. Acquisition of Armani Group
  2. Expansion of their by-products
  3. Expansion of their Community Engagement

  1. Sensitivity to Price
  2. Easy subject for imitation
  3. Sponsored athletes/endorser

NIKE

  1. Effective Advertisement
  2. Product Quality & Design
  3. Technologically Advanced & Innovative
  1. Continuous Innovation
  2. Aggressive focus on footwear.
  3. Lack of transparency

  1. Expansion of their by-products
  2. Nike’s innovation with high-tech products
  3. Emerging market

  1. Sensitivity to Price
  2. Easy subject for imitation
  3. Sponsored athletes/endorser

UNDER ARMOUR

  1. The Product itself
  2. Being a good Corporate Citizen
  3. Contracts with major American universities
  1. Lack of innovativeness
  1. Future young generations
  2. To commit globally

  1. Weak start in other countries

CALLAWAY GOLF

  1. Ability to manufacture top quality golf equipment
  1. The Vision statement
  1. The public or target market

...

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