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Ibm Case Study and Swot Analysis

Autor:   •  May 29, 2016  •  Coursework  •  337 Words (2 Pages)  •  504 Views

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M1 Assignment: IBM Case Study

Q1) What is IBM’s “ Smarter Planet” business strategy? How does this strategy relate to IBM’s mission and values?

IBM’s “Smarter Planet” strategy is based on the idea of instrumentation and integration of the world’s processes and infrastructure, generating unprecedented amounts of data. The data captured in industries such as banking, energy, healthcare and retail will allow IBM to help various organizations and businesses to be more efficient, productive and responsive.

The smarter planet strategy clearly promotes dedication to client services by responding to results from observing client needs. It encourages leadership in the delivery of information technologies that provide valued customer solutions (mission) and a commitment to the customers in the form of meaningful innovation and professional behavior, which is the core of IBM’s mission and values.

Q2) Conduct a SWOT analysis for IBM’s Smarter Planet initiative. What are the relevant trends to consider for the next three to five years?

Location of Factor





Leadership: Number one company for technology in the world

Scale: Based in more than 200 countries; with growth in international markets.

Customer satisfaction is top priority

Expertise: Vast knowledge of different technologies


Mainly for clients


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