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Last update: February 13, 2015
  • Marketing Mix - a Strategic Tool That Organizations Use to Predict a Marketing Plan

    Marketing Mix - a Strategic Tool That Organizations Use to Predict a Marketing Plan

    Marketing Mix Marketing mix is a strategic tool that organizations use to predict a marketing plan of achievement (2009). Organizations concentrate on marketing because it is the link to creating a plan that will work for the success of selling a product or service. Progressive is one company that has used the marketing mix tool to satisfy their target market. The marketing mix consists of four elements, product, place, price, and promotion, and this paper

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: May 23, 2011 Autor: TBSCRUGGS
  • Strategic Quality Management - the McBride Financial Services

    Strategic Quality Management - the McBride Financial Services

    The Virtual organization I used was The McBride Financial Services. The McBride Financial Services is a financial institution that helps individuals and companies get an affordable mortgage with minimum effort. The overview of their plan was to find a way to provide “an efficient, easy to use (front end and back end) Web site for the application and processing of mortgage applications with an upscale and friendly physical and virtual environment”. They also had a

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    Essay Length: 763 Words / 4 Pages
    Submitted: September 26, 2011 Autor: Dagner11
  • Incentive Plan - Nationwide Insurance and Financial Services

    Incentive Plan - Nationwide Insurance and Financial Services

    Incentive Plan Nationwide Insurance and Financial Services is a great place to work. Nationwide employs more than 36,000 people across the country with its home office located in Columbus, Ohio. Nationwide is a diversified corporation with more than $135 billion in statutory assets (Nationwide, 2010.) Nationwide has eight major divisions for auto, property, life, health, investments & retirements, mortgage, bank, and commercial insurance. Nationwide uses many rewards and incentives to compensate employees for exceptional performance.

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    Essay Length: 569 Words / 3 Pages
    Submitted: December 2, 2011 Autor: cummins7
  • Global Neurological Services Marketing Plan

    Global Neurological Services Marketing Plan

    Abstract Global Neurological Services (GNS) marketing plan will illustrate how our consultants will provide assessment of patients that cannot be matched by any other neurological group. GNS targeting and positioning throughout the world will assure immediate success. Our use of state of art technology will allow us to communicate, diagnose clearly, and integrate into any medical center globally. GNS will illustrate the importance of being available by way of internet twenty-four hours a day, but

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    Essay Length: 3,343 Words / 14 Pages
    Submitted: February 18, 2012 Autor: simba
  • Strategic Corporate Plan for Ford Motor Company

    Strategic Corporate Plan for Ford Motor Company

    Strategic Corporate Plan for Ford Motor Company The following plan was written by Jessica Williams, Christina Cage, Charlie Durden, Melissa Evans. The plan is based on Land Rover, a division of Ford Motor Company. Each aspect of the plan is linked to corporate objectives. The plan includes corporate objectives, policy issues, positive and negative factors of the internal and external environment, windows of opportunity for internal and external clients, communication objectives and messages for internal

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    Essay Length: 1,001 Words / 5 Pages
    Submitted: March 24, 2012 Autor: mattb
  • Mary’s Transportation Strategic Marketing Plan

    Mary’s Transportation Strategic Marketing Plan

    Abstract Whenever a new business venture is started a marketing strategy has to carefully be planned in order to ensure the success of an operation. Failure to do that will certainly result on the failure of the operation. The following is a marketing plan that will allow Mary’s transportation to be a success. Strategic Marketing Plan: Mary’s Transportation Introduction Mary’s transportation is a transportation service that will give working parents the ability to have a

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    Essay Length: 2,411 Words / 10 Pages
    Submitted: April 3, 2012 Autor: maredcol
  • Strategic Business Plan - Guide for Mystic Monk Coffee

    Strategic Business Plan - Guide for Mystic Monk Coffee

    Strategic Business Plan Guide for Mystic Monk Coffee Clark, Wyoming Prepared by Sasha Kissoondath Contents § Strategic § SWOT § History § Mission § Vision § Business and Marketing Plan § Exit Strategy STRATEGIC This document compromises a strategic plan for Mystic Monks Coffee. It reviews its strengths, weaknesses, threats and opportunities, important statements with regards to its history, mission, vision, business, marketing and exit strategies of the Mystic Monks Coffee on the advancement of

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    Essay Length: 862 Words / 4 Pages
    Submitted: May 6, 2012 Autor: sashakiss
  • Planning Strategically

    Planning Strategically

    Planning Strategically The online interactive simulation entitled "Planning Strategically" puts you in charge and responsible for charting the future of the Cartwright-Porter Regional Airport in Greggs County Texas. This simulation allows you to select the company's vision, mission and values statement. The interactive exercise requires that you develop strategic plans and evaluates you plan. It also interjects turbulent times into the simulation by evaluating how you react and manage the company during rough times. Your

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    Essay Length: 582 Words / 3 Pages
    Submitted: July 13, 2012 Autor: simba
  • Strategic Capacity Planning

    Strategic Capacity Planning

    Strategic Capacity Planning Strategic capacity planning is a process that determines the capacity level of capital intensive resources that are a necessity within a corporate infrastructure, which best supports a long-range competitive strategy. The capacity level possesses a significant impact on Riordan Manufacturing’s response rate, cost structure, inventory policies, management, and staff support requirements at the China location. If capacity is found to be inadequate at the Hangzhou location, Riordan Manufacturing can suffer from slow

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    Essay Length: 304 Words / 2 Pages
    Submitted: November 26, 2012 Autor: papas2001
  • Critically Appraise Why United Kingdom Human Resource Managers in the Twenty First Century Should Consider Strategic Resourcing in Their Resource Planning Activities.

    Critically Appraise Why United Kingdom Human Resource Managers in the Twenty First Century Should Consider Strategic Resourcing in Their Resource Planning Activities.

    “Wooldridge produced a special report for the Economist with a subheading ‘Talent has become the world’s most sought after commodity’.” (Wooldridge, A. 2006:3) The word has changed, but not everyone has realized it. For last decade conditions of success of the companies in the market have undergone serious changes. The most important strategy for organisations now is selection and development of personnel. Human Resource managers help to generate strategy for personnel and to find excellent

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    Essay Length: 1,354 Words / 6 Pages
    Submitted: November 29, 2012 Autor: nadiyakz
  • Strategic Marketing Plan McDonald's

    Strategic Marketing Plan McDonald's

    Communication Case Analysis McDonald’s Corporation Abstract The case of McDonald’s incorporates a detailed description or report of its current business situation. The case includes qualitative and quantitative data that has been analyzed and its proper alternatives and solutions determined. This case analysis involves a four step process. First, the problem will be defined. Second, alternate courses of action are formulated that in theory will solve the problem. Third, the alternatives will be analyzed in form

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    Essay Length: 470 Words / 2 Pages
    Submitted: January 25, 2013 Autor: magicus
  • McBride Financial Services' Marketing Plan

    McBride Financial Services' Marketing Plan

    McBride Financial Services' Marketing Plan Introduction McBride Financial Service is striving to be the ultimate provider of low cost mortgage services. The headquarters for McBride are located in Boise, Idaho and they provide services for five states; Idaho, Montana, Wyoming, North Dakota, and South Dakota. McBride specialized in conventional, FHA, and VA loans for home purchasing and refinancing. Since McBride Financial Service is just starting out, the best plan would be to research the different

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    Essay Length: 681 Words / 3 Pages
    Submitted: January 28, 2013 Autor: tprescott
  • Strategic Marketing Plan for Headblade

    Strategic Marketing Plan for Headblade

    Strategic Marketing Plan For Headblade Written by: Thomas P. Giusto Loyola University of Maryland GB702, Marketing Strategy I. Industry & Company Overview Headblade is men’s grooming product that makes it easier and faster to shave your head. Todd Greene, founder and CEO, started losing his hair in is early twenties. As some men do that start to loose their hair Todd decided to shave his head completely bald. The only option at the time was

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    Essay Length: 953 Words / 4 Pages
    Submitted: November 4, 2013 Autor: zepcrmc
  • Strategic Management and Planning Paper

    Strategic Management and Planning Paper

    Strategic Management and Planning Paper Marcy Blind Univ of Phoenix BUS 4 Brandan Krieger February 10, 2014 Strategic Management Paper Strategic management is collection of activities and processes that companies use to strategically coordinate resources and activities with the vision and mission statement throughout the organization. The purpose of this management plan is to put a plan into action and then have valuable feedback so the plan can be reevaluated as the external and internal

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    Essay Length: 721 Words / 3 Pages
    Submitted: March 7, 2014 Autor: saloogee84
  • Revised Evaluation Plan - the Peace Domestic Violence Agency

    Revised Evaluation Plan - the Peace Domestic Violence Agency

    The Peace Domestic Violence Agency Evaluation is one of the most important steps in the development and implementation of any program or project. As imperative as it is to lay a solid foundation through mission, goals, and objectives, it is equally as important to have a way to define success or failure through use of appropriate tools, accurate reporting, and proper evaluation techniques. Deciding whether to use a process evaluation format or outcome evaluation can

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: June 1, 2014 Autor: venitafreeman118
  • United Health Group Strategic and Operations Plans

    United Health Group Strategic and Operations Plans

    Developing Strategic and Operational Plans The task to identify the strategic and operational plans for a Fortune 500 company can produce a mixture of emotions from entering into the unknown and emerging with a better sense of accomplishment. Removing the layers associated with delving into a company you didn’t know exist and parallel it with today’s Healthcare reform act can easily broaden one’s horizon. Strategic Plan UnitedHealth Group is ranked number seventeen on 2013’s Fortune

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    Essay Length: 662 Words / 3 Pages
    Submitted: February 2, 2015 Autor: EairamB
  • Brannigan Foods - Strategic Marketing Planning

    Brannigan Foods - Strategic Marketing Planning

    MGMT 555 Brannigan Foods Strategic Marketing Planning Khalid S. Mizyed 2-5-2015 ________________ Bert Clark, is the VP and general manager of Brannigan Food Soup’s Division. The responsibility of deciding which of the four options his team members have proposed is now in his hands. His choice should be implemented to reverse the industry’s steady decline as well as his division’s sales, market share, and profitability decrease in the last 3 years. His ultimate goal is

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    Essay Length: 1,310 Words / 6 Pages
    Submitted: February 16, 2015 Autor: Khalid Mizyed
  • Strategic Business Plan 2014-2019

    Strategic Business Plan 2014-2019

    DREAMS HOUSING CORPORATION http://www.systemsthinkingmethod.com/img/housing_services_improvement2.jpg STRATEGIC PLAN 2014-2019 PREAMBLE: DREAMS launched its strategic planning process in the fall of 2014 as a participatory, iterative engagement of its Board and senior leadership. DREAMS has identified long-term goals and a series of strategic initiatives that are essential to its future success. This plan is a five-year road map for the DREAMS Board and staff as they continue to grow the company’s leadership as a producer and owner of

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    Essay Length: 4,820 Words / 20 Pages
    Submitted: February 19, 2015 Autor: Jboy
  • Linda Cortes Business Planning Journal one Products and Services

    Linda Cortes Business Planning Journal one Products and Services

    LINDA CORTES BUSINESS PLANNING JOURNAL One PRODUCTS AND SERVICES * Describe your products and services in detail. I want to offer a business (service) day care center. I want to help those that are in need. I want to a safe, friendly, affordable center to all those that want a place for their child(ren). I want to be able to offer assistance and help where needed and a place parents can bring their children and

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    Essay Length: 359 Words / 2 Pages
    Submitted: March 23, 2015 Autor: lcortes311
  • Chern’s: A Strategic Staffing Plan

    Chern’s: A Strategic Staffing Plan

    Chern’s: A Strategic Staffing Plan by martha,swetha,arun & tejal. Executive summary (create last) Company Profile Chern’s is a successful national chain of upscale apparel retail locations. It was founded 20 years ago by Ryan and Ann Chern as shoe and handbag retailers which, five years later, expanded their product line to become a full-scale clothing retailer. Their corporate vision is to provide their customers with the best quality merchandise and selection. Chern’s prides itself on

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    Essay Length: 2,062 Words / 9 Pages
    Submitted: April 4, 2015 Autor: swetha
  • Strategic Marketing Planning

    Strategic Marketing Planning

    SMKTP INDIVIDUAL PART UC3F1407KMGT INDIVIDUAL PART BM046-3-3-SMKTP STRATEGIC MARKETING PLANNING UC3F1407KMGT Name : CHONG WIN SHEN Student ID : TP026529 Lecturer Name : MR. GOBINTHAN A/L MANICKAM Submission Date: 20/10/2014 Table of Contents 1.0 Marketing Mix/ Marketing Tactics 1.1 Customer Communications (Integrated Marketing Communication) 1.2 Pricing Policy 1.3 Distribution Strategy 1.4 Initial Launch Promotional Activities 2.0 Timelines 2.1 Checklist of Key Tasks 2.2 Implementation Schedule and Deadlines 3.0 Marketing Budget Allocation 3.1 Cost Analysis and

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    Essay Length: 2,137 Words / 9 Pages
    Submitted: April 25, 2015 Autor: 11111111
  • He Mission Statement and Strategic Objectives Are the Homework of This Week Business Plan

    He Mission Statement and Strategic Objectives Are the Homework of This Week Business Plan

    The mission statement and strategic objectives are the homework of this week business plan. The mission leads to make strategic objectives. The mission statement was decided by discuss on the group. And every group member should think of one objective. However, I think the strategic objectives are difficult to think of. It should be considered by ‘SMART’. Also, the good objectives should contain quantitative elements for measuring the outcome and the length of time. After

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    Essay Length: 264 Words / 2 Pages
    Submitted: May 2, 2015 Autor: Jacky5207
  • Strategic Marketing Plan for the Japanese Canteen

    Strategic Marketing Plan for the Japanese Canteen

    Assessment 3: Strategic Marketing Plan for The Japanese Canteen (30 - 33 Minories London EC3N 1DD) By Dilyara Yussupova A4056048 Report To: Managing Director of The Japanese Canteen From: Marketing Consultant Date: 7th June 2015 Subject: Strategic Marketing Plan for The Japanese Canteen 1. Introduction The purpose of this report is to critically discuss and analyse what are goals and objectives of the strategic marketing plan of the Japanese Canteen as well as evaluating how

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    Essay Length: 3,680 Words / 15 Pages
    Submitted: June 6, 2015 Autor: Dilyara
  • Strategic Business Plan

    Strategic Business Plan

    STRATEGIC BUSINESS PLAN Strategic Business Plan Reggnia Gilchrist Argosy University ________________ Table of Content 1.0 Executive Summary 2.0 Part I: Global Economy / Factors Affecting Global Economy 2.1 Motivations / Risks 2.2 Competitive Advantage in Global Markets 2.3 Entry Strategies for Global Expansion 2.4 Internet Approach / Strategy 3.0 Part II: Corporate Leadership 3.1 Direction Setting 3.2 Organizational Design 3.3 Organizational Culture 3.4 Leadership Traits 3.5 Ethical Organization Characteristics 3.6 Learning Organization Characteristics 4.0 Part

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    Essay Length: 1,998 Words / 8 Pages
    Submitted: July 8, 2015 Autor: nia345
  • Strategic Pr Planning

    Strategic Pr Planning

    COMM2381 Strategic PR Planning Assessment piece 2 GROUP EVALUATION SHEET This form is strictly confidential. This purpose of this form is to describe your input and the input of other group members – as well as what you’ve learnt from the experience - during the preparation of assessment Please submit this sheet to Turnitin BEFORE Monday 9am of Week 11. Failure to submit by the deadline will result in 0% for this piece of assessment

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    Essay Length: 698 Words / 3 Pages
    Submitted: July 15, 2015 Autor: Hang Pham Thuy

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