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  • Case Study - Billabong Company in Vietnam

    Case Study - Billabong Company in Vietnam

    Thanks Christine. Now I would like to analysis about further strategy for Billabong Company in Vietnam. As we all known, Billabong is an famous brand in Australia which is not too much hard to enter the new market through by setting cheaper price, increasing advertisement and promotion as we have discussed before. In a long-term plan, how to increase the market shares and get more profits as we have to thinking about that. The way

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    Essay Length: 272 Words / 2 Pages
    Submitted: April 7, 2011 Autor: moto
  • Saurer Wolkmann Case Study

    Saurer Wolkmann Case Study

    1. What is the positioning of Saurer Wolkmann in the market for textile twisting machines? Saurer Wolkmann is a technology leader in twisting machines manufacturing. Saurer provide full service solutions for high end customers and is the market leader. Its industry leading products are created with a state-of-the-art superior German engineering and are of high quality and excellent performance. 2. How well does Suarer's positioning fit the Chinese market? What are the challenges facing Saurer

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    Essay Length: 542 Words / 3 Pages
    Submitted: April 8, 2011 Autor: andrey
  • A Japanese Case Study: Surviving and Thriving in an Era of Unprecedented Change

    A Japanese Case Study: Surviving and Thriving in an Era of Unprecedented Change

    Japan's entire wholesaling industry is under extreme pressure these days, pushing companies like Ryoshoku, the country's second largest food wholesaler, to reinvest themselves. Economic conditions are driving retail price discounting, large format retail stores are emerging, discount chains are growing more popular, and market power is shifting to consumers and retailers. These factors are turning wholesalers' attention to meeting demands for lower supply chain costs. Further complicating the picture, large retailers have increased the amount

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    Essay Length: 334 Words / 2 Pages
    Submitted: April 8, 2011 Autor: simba
  • Panera Bread Case Study - What Is Panera Bread's Strategy?

    Panera Bread Case Study - What Is Panera Bread's Strategy?

    Abstract This case study is about Panera Bread Company and its strategy that it plans to implement in order to become the best brand name of fresh bread in the United States. Panera Bread's use of the best cost provider has heeled their profitability and growth and rivals have found it hard to compete with competitiveness of Panera bread. A SWOT analysis will show the competitive edge Panera Bread has and why this company is

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    Essay Length: 2,164 Words / 9 Pages
    Submitted: April 9, 2011 Autor: simba
  • How to Be a Leading Finance Magazine - a Case Study of Caijing Finance Megazine

    How to Be a Leading Finance Magazine - a Case Study of Caijing Finance Megazine

    How to be a Leading Finance Magazine— A Case Study of Caijing By Lin Hong GRADUATION PAPER May 19, 2010 Paper submitted to the School of Magazineism and Communication of Xiamen University in partial fulfillment of requirements for the bachelors degree. Zhuang Hongming was faculty adviser. ABSTRACT Wang Shuo, the deputy editor of Caijing, a famous finance magazine for its specific editing style in China, said: "We are doing everything possible while the main line

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    Essay Length: 6,383 Words / 26 Pages
    Submitted: April 9, 2011 Autor: jon
  • Operating International Business Case Study - Cemex

    Operating International Business Case Study - Cemex

    OPERATING INTERNATIONAL BUSINESS CASE STUDY Question 3: Cemex has a strong preference for acquisitions over Greenfield ventures as an entry mode. Why? Case analysis: The form of FDI can be divided into acquisitions and Greenfield investments. It is commonly accepted that the performance of acquisitions is better than Greenfield investments because of quicker execution, valuable strategic assets and efficient acquisitions (Dowling et al. 2009). In this case, Cemex, which is an experienced cement company, mellows

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    Essay Length: 1,745 Words / 7 Pages
    Submitted: April 9, 2011 Autor: simba
  • Virgin Group Case Study (french)

    Virgin Group Case Study (french)

    Virgin Group est une des plus importantes entreprises privées du Royaume Uni. Virgin opèrepartout dans le monde et est présent dans plusieurs domaines : voyages, media, communication,musique, financier, services.Virgin a été fondé par Richard Branson en 1970 mais tout a commencé quand Richard étaitétudiant à Stowe. Il a lancé le magazine Student en 26 Janvier 1968 et le succès du à ce magazinea encouragé Richard d'abandonner ses études. Le magazine a été conçu pour les

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    Essay Length: 517 Words / 3 Pages
    Submitted: April 10, 2011 Autor: andrew
  • Johnsonville Sausage Company Case Study

    Johnsonville Sausage Company Case Study

    Let me start by saying that Ralph Stayer has done an amazing job at leading and managing the growth of this company and that his accomplishments and decisions have made me reflect on several critical management decisions that my father has taken over the years in our family business. I would argue that Ralph's vision and drive led him to very successfully transition from entrepreneurial to professional management and that his decisions and actions enabled

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    Essay Length: 955 Words / 4 Pages
    Submitted: April 10, 2011 Autor: peter
  • Canon Company Case Study

    Canon Company Case Study

    Table of Content 1 Introduction About Canon Inc 3 2 Current Technology 4 2.1Canon Lens Technology 4 2.2 ISAPS Technology 6 3 Future Technology 6 4 SWOT Analysis 8 4.1 Strength & Weakness 8 4.2 Opportunity & Threat Analysis 10 5 Technology Audit 13 6 Technology Audit Key Findings 17 7 Recommendations 19 7.1 Human Resource 19 7.2 Finance 19 7.3 Manufacturing 19 7.4 Technology 19 7.5 Competition 20 7.6 Intellectual Property 20 8 References

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    Essay Length: 3,052 Words / 13 Pages
    Submitted: April 10, 2011 Autor: viki
  • Jody Restaurant Case Study

    Jody Restaurant Case Study

    Jody is located in the Central Business District. The exact location of this fast food restaurant is at the Colonial House Building beside the office of Air pacific. The location is the strength I can conclude as i visited this establishment. Although, it is located farther away from the centre of the CDB, the establishment is conventiently located near several business houses such as WESTPAC, ANZ and VODAFONE triangle store. With these business houses located

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    Essay Length: 409 Words / 2 Pages
    Submitted: April 11, 2011 Autor: jon
  • Case Study - Efe Matrix for Fila

    Case Study - Efe Matrix for Fila

    Brand awareness is one of the biggest assets that athletic shoe companies as Nike, Adidas, Reebok, Fila can have. Brand awareness always brings a considerable advantage in getting consumer's attention and making a good place in that shoe market. If a well established brand name effectively mentions the messages of quality and dependability. Thus consumers will automatically go to that brand relying on the image that has been created when they don't have time to

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    Essay Length: 2,095 Words / 9 Pages
    Submitted: April 11, 2011 Autor: moto
  • Voestalpine Ag Case Study (german)

    Voestalpine Ag Case Study (german)

    EINLEITUNG Die Nachfolgende Fallstudie beschäftigt sich mit einem der größten Unternehmen unseres Landes, der voestalpine AG. Die voestalpine AG ist ein internationaler Stahlkonzern mit Hauptsitz in Linz. Das Unternehmen beschäftigt ca. 40.000 Mitarbeiter, ca. die Hälfte davon in Österreich. Das voestalpine war eines der Unternehmen welches am stärksten von der Finanzkrise betroffen war. Durch das übergreifen der Finanzkrise auf die Realwirtschaft und im speziellen auch auf die Autobranche hatte die voestalpine enorme Einbußen zu verbuchen.

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    Essay Length: 1,864 Words / 8 Pages
    Submitted: April 11, 2011 Autor: peter
  • Longeta Corporation Case Study

    Longeta Corporation Case Study

    Longeta Corporation Case Study Longeta Corporation is a software developer based in California selling products and support services directly to corporations and intermediaries. Intermediaries often resell Longeta software to government organizations. This paper contains responses to a Longeta Corporation Case Study concerning a recent sale to Magicon Incorporated. Longeta is planning a seven million dollar software sale to Magicon, and Magicon will resell to the United States Air Force. 2. Longeta's fiscal year ends in

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    Essay Length: 1,400 Words / 6 Pages
    Submitted: April 11, 2011 Autor: peter
  • Marriott's Financial Strategy Case Study

    Marriott's Financial Strategy Case Study

    1. Are the four components of Marriott's financial strategy consistent with its growth objective? Marriott's growth objectives were to remain the premier growth company by aggressively developing opportunities within the three lines of its business, lodgings, contract services and restaurants. The company wanted to: 1. Manage rather than own 2. Invest in projects that increase shareholder value 3. Optimize the use of debt in the capital structure 4. Repurchase undervalued shares First strategy of managing

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    Essay Length: 4,386 Words / 18 Pages
    Submitted: April 11, 2011 Autor: andrey
  • Finc 3015 - Case Study 1 - the Body Shop

    Finc 3015 - Case Study 1 - the Body Shop

    FINC3015 Case Study 1 - The Body Shop The Body Shop's newly implemented strategy aims to realize three key objectives: "to enhance The Body Shop brand through a focused product strategy and increased investment in stores; to achieve operational efficiencies in our supply chain by reducing product and inventory costs; and to reinforce our stakeholder culture." In forecasting the Body Shop's future earnings and financial needs these goals will be continually referred to so as

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    Essay Length: 892 Words / 4 Pages
    Submitted: April 11, 2011 Autor: andrew
  • Medtronics Marketing Case Study

    Medtronics Marketing Case Study

    Problem: Medtronics finds itself new challenges in marketing as they have to constantly better themselves in the market though they are the existing technological lead as the market is changing and growing rapidly. Medtronics also needs to constantly improve on their advanced models using new technology to keep up with market demands and market changes. Medtronics has to also figure out a way to enter into the developing countries with growing economies and population effectively

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    Essay Length: 605 Words / 3 Pages
    Submitted: April 11, 2011 Autor: andrey
  • Case Study on Centrelink: Why Did Reforms Occur?

    Case Study on Centrelink: Why Did Reforms Occur?

    The New Public Management signifies is a shift away from the old public administration or the traditional model of government representing colossal bureaucracies, which have been professionally driven and policy-focused to achieve core public service outcomes, by departments supervising decentralised organisations in and outside of the public service (Aulich, Halligan, & Nutley, 2001). This shift of administration to management has led to the emergence of the new public management and ideas behind it (Ocampo, 2003).

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    Essay Length: 473 Words / 2 Pages
    Submitted: April 11, 2011 Autor: antoni
  • Zappos Case Study

    Zappos Case Study

    Zappos is not just an e-commerce website that sells American shoes but it's a brand that has based all its positioning and its values on customer service. The customer service is not the main priority or strategy but the Zappos' values. That's why the brand signature is also changed from "The web's most popular shoe store" to "Powered by service". To achieve its promise of exceptional service, Zappos has raised the maximum level of trust

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    Essay Length: 688 Words / 3 Pages
    Submitted: April 12, 2011 Autor: Antonio
  • Goodlife Fitness - Case Study

    Goodlife Fitness - Case Study

    Goodlife Fitness – Case Study A. Situational Assessment / Environmental Scan Competitive Landscape: The health and fitness industry is very competitive, with different work out environments available, which can make it difficult to appeal to their target market. There are many different types of fitness settings such as home gyms, outside exercise options, alternative fitness classes such as hot yoga, community centres with free or inexpensive classes and of course, other fitness clubs. The Kitchener

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    Essay Length: 1,895 Words / 8 Pages
    Submitted: April 12, 2011 Autor: viki
  • Nascar Auto Racing Case Study

    Nascar Auto Racing Case Study

    NASCAR auto racing used to be one of the most popular shows on today's television, but before the opening day the 2010-2011 Nascar season the viewer ratings were down. Nascar is "losing some of its core fans, series officials have decided to embrace good-ol'-boy racing once again."(Bernstein) Some sources say that people have stopped watching nascar because of the safety requirements put into place. "Driver Tony Stewart was indignant when asked if Nascar was somehow

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    Essay Length: 465 Words / 2 Pages
    Submitted: April 12, 2011 Autor: rita
  • Management Case Study

    Management Case Study

    Management is simply defined as the art of managing people or getting things done by people. In this world of globalization, innovation and liberalization, strategies and policies for business operations are constantly changing. The business dynamics needs to be in sync with the competitive world. The business strategies that were considered to be the lifeline of every business few years back is now redefining itself to bring a revolutionary turn in business. Management, over the

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    Essay Length: 2,581 Words / 11 Pages
    Submitted: April 12, 2011 Autor: Antonio
  • Levi Strauss Company Case Study

    Levi Strauss Company Case Study

    Levi's Overview Levi Strauss & Co. (LS&CO.) strives to provide the world's casual workday wardrobe, inside and out. LS&CO., a top manufacturer of brand-name clothing globally, sells jeans and sportswear under the Levi's, Dockers, and Levi Strauss Signature names in more than 110 countries. It also markets men's and women's underwear and loungewear. Levi's jeans -- department store staples -- were once the uniform of American youth, but LS&CO. has been working to reconnect with

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    Essay Length: 5,888 Words / 24 Pages
    Submitted: April 12, 2011 Autor: simba
  • Ge Case Study - Challenges

    Ge Case Study - Challenges

    The challenge that GE is currently facing is to choose a right person to replace Jack Welch who stepped down from the CEO of GE on September 7, 2001. This has left a question weather GE would be able to sustain the success realized during the past twenty years under Welch leadership. Since Jack Welch became the CEO of GE in 1981, he has made a successful transition from a corporate model that was highly

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    Essay Length: 802 Words / 4 Pages
    Submitted: April 12, 2011 Autor: andrew
  • Tata Motors - Nano Case Study

    Tata Motors - Nano Case Study

    Tata Motors is planning to launch their cars in Europe. If to take a look on population of Europe, it is wide enough, because population in the most of the countries keeps growing. Just in European Union countries there are 497.8 millions people and their in year 2030 this number is predicted to be 527.7 millions. However Europe consists of many countries, some of them has large population, like Germany – 82 million or France

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    Essay Length: 626 Words / 3 Pages
    Submitted: April 13, 2011 Autor: viki
  • Cadbury Schweppes Case Study

    Cadbury Schweppes Case Study

    Case Overview This case discusses the future of the Cadbury Schweppes on the global arena of the confectionary and beverage market. Over the previous decades the company has made several acquisitions to complement its general confectionary business with expended definition, including chocolate, soft drinks, sugar confectionary, and gum. The company was looking into expansion in the market through acquiring another company, but there were uncertainties regarding if this decision is a proper one or not.

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    Essay Length: 734 Words / 3 Pages
    Submitted: April 13, 2011 Autor: peter

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