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Last update: March 4, 2015
  • Dual-Brand Strategy in Canada

    Dual-Brand Strategy in Canada

    Cannibalization was a major issue. It was likely that each Best Buy store would eat into the earning of a Future Shop store and vice versa, particularly when the two were in close proximity. Since the company would have to manage two different brands, the marketing dollars in Canada would be split in half, minimizing the impact of ad-spend. Also imminent was the possibility of blurring of brand identity in the eyes of the consumer.

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    Essay Length: 271 Words / 2 Pages
    Submitted: March 31, 2011 Autor: simba
  • Global Business Strategy

    Global Business Strategy

    Global Business Strategy 1. The Situation The forces of globalization are generally credited with the major role played in increasing the access of organizations to countless resources. Due to market liberalization for instance, large corporations are able to import cheap resources from various global regions and as such patronize the market through price leadership strategies. Nevertheless, another crucial characteristic of globalization is that it allows economic agents an incremental access to larger customer markets. This

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    Essay Length: 3,478 Words / 14 Pages
    Submitted: April 1, 2011 Autor: Antonio
  • Financial Portfolio Strategy - Maximus Inc

    Financial Portfolio Strategy - Maximus Inc

    Financial Portfolio Strategy In a competitive and challenging business environment, strategic planning has become a primary tool for evaluating and coping with uncertainty. At the corporate level, strategic planning has a portfolio orientation. The aim of corporate strategy is to maximize shareholder value by realizing an adequate rate of return for bearing investment risk. Shareholder value is created when companies are able to generate free cash flow in excess of the shareholders' investment in business

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    Essay Length: 2,389 Words / 10 Pages
    Submitted: April 3, 2011 Autor: rita
  • Evain's Strategy - Comparison and Positioning

    Evain's Strategy - Comparison and Positioning

    As everyone knows that water is necessity in people's daily life, so water market becomes more and more significant in the modern society. Supplying adequate water and sufficient quantities is one of the major challenges people are facing. The water market is principally divided into two parts: tap water and bottled water. Classification Bottled water indicates water packaged in plastic bottles or glass bottles, and the sizes range from single serving PET bottles to large

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    Essay Length: 1,560 Words / 7 Pages
    Submitted: April 5, 2011 Autor: antoni
  • Operation Strategy Model

    Operation Strategy Model

    As the diagram above, it can be seen that the operation strategy is a functional strategy and it links with business strategy, corporate strategy and its environment. According to Schroeder, R (2008, p.p 20) operation strategy defines the business' purpose and scope that reach to expectation of those people who have power in the organization. Whereas, the business strategy mentions the way business in a particular market can competes successfully. Besides, the operation strategy or

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    Essay Length: 1,641 Words / 7 Pages
    Submitted: April 6, 2011 Autor: andrey
  • Operations Strategy at Galanz Group

    Operations Strategy at Galanz Group

    Galanz Group had its beginning as a manufacturer of down feather products owned by Shunde Township, before transforming into a world class manufacturer of microwave ovens producing about 50 per cent of the global output in 2003. Using different competitive and operational strategies, Galanz was able to achieve tremendous growth to become the unchallenged "King of Microwave Oven" in China and even in the world. 1- What were the order winners/qualifiers for Galanz in the

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    Essay Length: 682 Words / 3 Pages
    Submitted: April 7, 2011 Autor: peter
  • New Partnership for Africa's Development (nepad) - Development Goals and Strategies

    New Partnership for Africa's Development (nepad) - Development Goals and Strategies

    LETHUKUTHULA MNCEDISI NKOMO 208517727 TUTOR: JOHN FILITZ TUTORIAL ASSIGNMENT THREE This essay will be considering the development goals and strategies that were adopted by the New Partnership for Africa's Development (NEPAD) and its promotion of Public-Private Partnership (PPP). It will take into account on how NEPAD offers an alternative path to development in Africa that is sustainable and beneficial to all and the role of the International Financial Institutions (IFIs). Furthermore it will look at

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    Essay Length: 1,743 Words / 7 Pages
    Submitted: April 8, 2011 Autor: Antonio
  • Lvmh Business Strategy Vision

    Lvmh Business Strategy Vision

    lvmh business strategyVision LVMH pursue authentic quality and uniqueness in their products. The company persists to strive for global growth to remain prominent in the future. They want to maintain their ground to be a pioneer and leader among luxury industry. Through this, the company will increase the share price with their excellent performance to bolster investor's confidence. Mission LVMH mission is to signify the most sophisticated qualities of Western "Art de Vivre" across the

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    Essay Length: 318 Words / 2 Pages
    Submitted: April 8, 2011 Autor: simba
  • Recruitment Case - Personal Essay

    Recruitment Case - Personal Essay

    I am a Recruiting Consultant working in a consultancy which has 20+ years of experience in the industry we are also one of the leading consultancies in the country. Recruitment is the primary function in all organizations. For that the HR in the organizations in order to procure people, use different sources among which Procurement through consultancies is one. Of course most of the positions in organizations are getting closed because of the consultants. So

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    Essay Length: 513 Words / 3 Pages
    Submitted: April 9, 2011 Autor: antoni
  • Panera Bread Case Study - What Is Panera Bread's Strategy?

    Panera Bread Case Study - What Is Panera Bread's Strategy?

    Abstract This case study is about Panera Bread Company and its strategy that it plans to implement in order to become the best brand name of fresh bread in the United States. Panera Bread's use of the best cost provider has heeled their profitability and growth and rivals have found it hard to compete with competitiveness of Panera bread. A SWOT analysis will show the competitive edge Panera Bread has and why this company is

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    Essay Length: 2,164 Words / 9 Pages
    Submitted: April 9, 2011 Autor: simba
  • Crh Plc: Redefining Corporate-Level Strategy

    Crh Plc: Redefining Corporate-Level Strategy

    "The physical substance of a house is a pile of materials assembled from widely scattered sources. They undergo different kinds and degrees of processing in large number of places, require many types of handling over periods that vary greatly in length, and use the services of a multitude of people organized into many different sorts of business entity." (Cox and Goodman 1956) Those were the characteristics that shaped the construction industry 54years ago in terms

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    Essay Length: 1,151 Words / 5 Pages
    Submitted: April 11, 2011 Autor: viki
  • Marriott's Financial Strategy Case Study

    Marriott's Financial Strategy Case Study

    1. Are the four components of Marriott's financial strategy consistent with its growth objective? Marriott's growth objectives were to remain the premier growth company by aggressively developing opportunities within the three lines of its business, lodgings, contract services and restaurants. The company wanted to: 1. Manage rather than own 2. Invest in projects that increase shareholder value 3. Optimize the use of debt in the capital structure 4. Repurchase undervalued shares First strategy of managing

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    Essay Length: 4,386 Words / 18 Pages
    Submitted: April 11, 2011 Autor: andrey
  • Marketing Select Care

    Marketing Select Care

    In order to market a managed care plan more successfully, you may not ever need to hire additional FTEs. Since Projected Enrollment is far below the forecasted level for the targeted time period, the executive director and marketing team of current salespeople should begin to look at their competitive landscape and current market situation to assess their already existing marketing plan and analyze how they should modify it. Evolutionary marketing evaluates how a product or

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    Essay Length: 2,312 Words / 10 Pages
    Submitted: April 12, 2011 Autor: andrey
  • The Marketing Strategy

    The Marketing Strategy

    wdftvbweoften newspapers and other media provided free publicity for the events. This strategy seems to still work well for new store openings, but would not be sufficient to generate continuing business. As a result, Krispy Kreme acquired a company in 2003 that by the end of fiscal year 2004, had lost $2 million dollars. While Krispy Kreme later divested itself of the Montana Mills operation, this entailed a write-off of $34 million initially; with further

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    Essay Length: 723 Words / 3 Pages
    Submitted: April 12, 2011 Autor: jon
  • British Media Corporate Strategy

    British Media Corporate Strategy

    Britain today is truly a nation of rich cultural diversity, this is something worth celebrating. There are so many Indian faces used in British media, yet it is still hard to believe that South Asian Indians are not perceived as an important target segment. Of the UK's ethnic minority population, which is approximately 6.5% of the whole population, nearly half are of South Asian origin. The largest ethnic minority group are Indians, accounting of 28%

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    Essay Length: 1,435 Words / 6 Pages
    Submitted: April 12, 2011 Autor: moto
  • Marketing Strategy

    Marketing Strategy

    In this market, we have to compete with many competitors TRUNG NGUYEN They opened in 1996 so they had a lot experiences, had a large of market share and a strong trademark in Vietnam and in other countries. Consumers are interested in their brands such as G7, 777 VINAMILK They opened business over than 30 years, attracted a lot of consumers not only in milk but also in coffee. Despite of strong competitors, we believe

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    Essay Length: 316 Words / 2 Pages
    Submitted: April 14, 2011 Autor: jon
  • Southwest Airlines Strategy

    Southwest Airlines Strategy

    Southwest Airlines Strategy: • Southwest Airlines wanted to be friendly and to please all of its customers so it started from the theory of “luv”; a theme of love which offered “Love Machines” that wrote tickets instantly in a virtual environment, and “Love Potions” which were drinks served on the plane trip. • Later on this theme expanded into making the trips on the planes more enjoyable; sometimes the employees played pranks, at other times

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    Essay Length: 1,204 Words / 5 Pages
    Submitted: April 20, 2011 Autor: chrifenz
  • Selection of Employees

    Selection of Employees

    The purpose of selection is to pick up the most suitable candidate who would meet the requirements of the job in an organisation best, to find out which job applicant will be successful, if hired. To meet this goal, the company obtains and assesses information about the applicants in terms of age, qualifications, skills, experience, etc. the needs of the job are matched with the profile of candidates. The most suitable person is then picked

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    Essay Length: 301 Words / 2 Pages
    Submitted: May 24, 2011 Autor: shawnster
  • Personnel Selection - What Strengths and Shortcomings Do You See in New System?

    Personnel Selection - What Strengths and Shortcomings Do You See in New System?

    a. What strengths and shortcomings do you see in new system? I will discuss some key strengths of the new personnel selection system. First, a cross-functional team was formed that consisted of German and Chinese human resource experts that would provide a diverse perspectives and knowledge regarding making the right personnel selection (pg. 1). Ninety percent of the new management positions were filled by individuals who originated from the country they would be working in

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    Essay Length: 1,520 Words / 7 Pages
    Submitted: May 24, 2011 Autor: shawnster
  • Nestle Malaysia Business Strategy

    Nestle Malaysia Business Strategy

    Executive summary This project is a marketing plan for the launch of a new Maggie instant noodle into the Malaysian Market Nestle Malaysia has been established since 1912. offering over 400. varieties of products. One of the most popular food products is the Maggie instant noodle, first introduced in 40 years ago. Today Maggie instant noodle holds 60 % of the market share for instant noodle in Malaysia. However due to health concerns, and the

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    Essay Length: 267 Words / 2 Pages
    Submitted: June 5, 2011 Autor: annesy_cutee14
  • Porter's Five-Forces Model in International Strategy

    Porter's Five-Forces Model in International Strategy

    Introduction There are several different techniques and models that decision makers use to enable their organizations to sustain a competitive advantage within their respective industries. One model that stands out and is still a major part of developing business strategies today is Michael Porter’s Five Forces Model. Since the emergence of Porter’s framework, it has proven to be a valuable tool in analyzing a firm’s industry structure in strategic processes. According to Porter, the competitive

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    Essay Length: 1,039 Words / 5 Pages
    Submitted: July 14, 2011 Autor: bigbeatz27
  • Strategies in the Performance of Directives: A Case Study of the Chinese Play - the Family

    Strategies in the Performance of Directives: A Case Study of the Chinese Play - the Family

    I. Introduction The speech act of Directives is a typical kind of speech act performed in the use of language. It is a face-threatening act in nature according to Searle’s description that they are attempts (of varying degrees) by the speaker to get the hearer to do something. Thus, often than not, a face-work is needed to initiate a relatively comfortable rhythm for conversation. In order to do the face-work, a certain strategies are necessary

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    Essay Length: 402 Words / 2 Pages
    Submitted: July 18, 2011 Autor: lill455
  • Marketing Planning & Strategy

    Marketing Planning & Strategy

    Marketing Planning & Strategy SUMMARY: The main objective of this paper is to examine the marketing audit and background research of Subway, a fast-food/takeaway industry. Among other aspects, brief outline about worldwide Subway industry, market analysis of fast-food/takeaway industries, PEST analysis and Subway product life cycles are discussed. To get into more detailed analysis such as consumer analysis, target and market segmentation, pricing strategy, SWOT analysis and competitor analysis, this paper is narrowed down to

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    Essay Length: 314 Words / 2 Pages
    Submitted: July 19, 2011 Autor: Mahe
  • Target Market Selection of Jatson's Medical Group

    Target Market Selection of Jatson's Medical Group

    Jatsons Medical Group aims to target pregnant women in rural areas. Recent statistics show that 65% of the population of the Philippines are urban in nature, while the remaining 35% remains to be rural. According to the CIA World Factbook, there are 17,482,531 rural women based on the 1:1 sex ratio that they have stated. Out of this number, there are about 12,237,772 women who give birth at home, and there are about 19,826 mothers

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    Essay Length: 467 Words / 2 Pages
    Submitted: July 23, 2011 Autor: limian
  • Proposal for New Marker Strategy for Koutons Retail India Pvt. Ltd

    Proposal for New Marker Strategy for Koutons Retail India Pvt. Ltd

    Proposal for new marker strategy for Koutons Retail India Pvt. Ltd Aliasgar Bohra Semester 11.1 Lecturer- Fankar imam Assignment #1,(i) Raffles design international Table of content:- i) Table of content 1) Introduction 2) Company profile 3) Strategic Focus and Plan 4) Situation analysis a. Swot analysis b. Industry analysis c. Competitors analysis d. Company analysis e. Consumers analysis 5) Product market focus a. Marketing and product objective b. Point of difference c. Positioning 6) Marketing

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    Essay Length: 902 Words / 4 Pages
    Submitted: July 25, 2011 Autor: aliasger3452

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