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Last update: December 29, 2015
  • T-Mobile Promotes with Celebrity Sidekicks

    T-Mobile Promotes with Celebrity Sidekicks

    1. First, T-Mobile had to seek ways to create a definitive brand image in the US market to establish itself from its competitors. They also used other celebrities in their TV and radio and print ads to create an image that the company is hip, young and cool brand among its competitors in the mobile phone industry. 2. I guess I would like to turn around this question and talk about the celebrities I would

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    Essay Length: 1,275 Words / 6 Pages
    Submitted: September 24, 2011 Autor: pmmarsch2
  • Criminal Procedure Policy - Comparing and Contrasting of the Crime Control Models

    Criminal Procedure Policy - Comparing and Contrasting of the Crime Control Models

    When comparing and contrasting of the crime control models, and due process and how they shape the criminal procedure policy it should be kept in mind that both models founded on Constitutional rights. These two models represent values that operate the criminal justice system. Due process and the control models also apply the Fourth, Fifth, Sixth, and Fourteenth Amendments and Bill of Rights to the criminal justice system. The two models constructed in 1968 by

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    Essay Length: 760 Words / 4 Pages
    Submitted: September 27, 2011 Autor: jon
  • Fiscal Policy

    Fiscal Policy

    Fiscal Policy The fiscal policy is "the use of government spending and taxation to influence the economy" (econlib). The government engages in fiscal policy when it is choosing which goods and/or services to use, collecting taxes, and transferring payments it distributes. The policy was created in order to beat back recession and was first used in the 1930s. Its creator, John Keynes, came up with the idea in order to help the country recover during

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    Essay Length: 1,834 Words / 8 Pages
    Submitted: October 2, 2011 Autor: viki
  • Sales Promotion (indonesian)

    Sales Promotion (indonesian)

    A. Definisi Operasional Variabel 1. Sales Promotion adalah kegiatan-kegiatan pemasaran selain personal selling, periklanan, publisiting yang mendorong efektifitas pembelian konsumen dan perdagangan dengan menggunakan alat-alat seperti peragaan, pameran, demonstrasi dan lain-lain yang diukur dari biayanya dalam satuan rupiah per tahun. 2. Volume Penjualan yaitu jumlah produk yang telah di pasar yang diukur dalam unit per tahun. B. Ruang Lingkup Penelitian Dalam penelitian ini penulis membatasi pada bidang pemasaran khususnya mengenai sales promotion. C. Lokasi Penelitian

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    Essay Length: 338 Words / 2 Pages
    Submitted: October 4, 2011 Autor: arisu81
  • Dont Ask Dont Tell Policy

    Dont Ask Dont Tell Policy

    2011 Don’t Ask Don’t Tell Repeal 1 2011 Don’t Ask Don’t Tell repeal 2011 Don’t Ask Don’t Tell Repeal 2 Abstract The “Don’t ask Don’t tell policy has been around for a long time and has been used since the early 90’s. This has been the statement the military has grown accustom to while accepting personal to enlist and also while they are in. The stance the services takes on this is, we don’t care

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    Essay Length: 1,582 Words / 7 Pages
    Submitted: October 13, 2011 Autor: mattnva37
  • Dividend Policy

    Dividend Policy

    Dividend policy is an important and controversial topic in finance. According to Modigliani & Miller Dividend Irrelevance Theorem, the value of the firm is not affected by what the firm's dividend policy is. There are several assumptions in M&M Model which include: (1) there are no taxes or transaction costs; (2) investors are indifferent between dividends and buybacks; (3) the investment, financing and operating policies of the firm are held fixed. The following hypotheses might

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    Essay Length: 365 Words / 2 Pages
    Submitted: October 31, 2011 Autor: elua36
  • Dividend Policy at Fpl - Why Do Firms Pay Dividends?

    Dividend Policy at Fpl - Why Do Firms Pay Dividends?

    Executive Summary The report has been created to provide a valuation of Florida Power and Light Company's financial status and determine an appropriate course of action for FPL in regards to its dividend policy. WE used payout ratios and analyzed the company's cash flow to maintain our recommendation. This was made harder by the variance of market forces. Our final recommendation for FPL is to cut its dividend of $2.47 by 30%. This allows room

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    Essay Length: 3,007 Words / 13 Pages
    Submitted: November 3, 2011 Autor: simba
  • Discuss the Problems and Pressure of Health and Long Term Care on Welfare States in a Comparative Social Policy Context

    Discuss the Problems and Pressure of Health and Long Term Care on Welfare States in a Comparative Social Policy Context

    Discuss the problems and pressure of health and long term care on welfare states in a comparative social policy context. The aim of this essay is to discuss the problems and problems of health and long term care on welfare states in comparative social policy context. I will begin my essay my defining the key concepts, health, long -term care and welfare states. I will discuss the five core aims that the world health organisation

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    Essay Length: 1,274 Words / 6 Pages
    Submitted: November 6, 2011 Autor: SineadGoldrick
  • Recruitment & Selection

    Recruitment & Selection

    Recruitment & Selection ‘The recruitment and selection of a sales force often is the key to success for an organization.’ ‘Most organizations that hire sales professionals use a very detailed, well-orchestrated process to ensure that the candidates selected will meet or exceed targeted sales goals.’ Ineffective recruitment and selection can result in, wrong sales person being hired, thousands of dollars a year spent in training, lost productivity and lost sales Personality Traits to look for

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    Essay Length: 423 Words / 2 Pages
    Submitted: November 11, 2011 Autor: Journey
  • Bank Negara Malaysia's Monetary Policy

    Bank Negara Malaysia's Monetary Policy

    The monetary policy tools conducted by Bank Negara Malaysia are divided into two categories, qualitative and quantitative tools. The quantitative tools are precisely measured by outflow and inflow of money supply, that utilizing open market operation, discount rate or known as overnight policy rate in Malaysia, reserve requirement and so forth. Simultaneously, qualitative tools are associated with them to enhance effectiveness of quantitative tools. Sources: General Information, Bank Negara Malaysia (BNM) The interest rates are

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    Essay Length: 973 Words / 4 Pages
    Submitted: November 12, 2011 Autor: haha54
  • Seasonal Promotion Plan

    Seasonal Promotion Plan

    Beautiful autumn is breezing in; we will bring something special to our valued customers. -Mushroom – Matsutake Mushroom is specially imported from the state of origin of North America, which every Matsutake itself have with high nutritional value. As a premier Japanese restaurant, we are now offering a special seasonal set menu of gourmet mushroom creations from 1 Oct to 31 Dec. The main theme of this menu promotion is "Seasonal Mushrooms with Japan Specialties"

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    Essay Length: 354 Words / 2 Pages
    Submitted: November 14, 2011 Autor: antoni
  • Beliefs About How to Get Promoted - Beliefs for Promotion

    Beliefs About How to Get Promoted - Beliefs for Promotion

    Beliefs About How to Get Promoted Wenqi Han and Daehee Choi UMEI 013 II July 27 2011 Everybody has a dream for their own life. A person may want to get a stable job. Another person may vaguely want just a better life. Whatever we want, we have to succeed in our work. How can we succeed in our work? In other words, how can we get promoted in our job? Everybody wants to know

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    Essay Length: 1,285 Words / 6 Pages
    Submitted: November 14, 2011 Autor: viki
  • Which of the Three Traditions Best Explains Us Foreign Policy During the Cold War: Liberal Internationalism, Containment, or Global Meliorism?

    Which of the Three Traditions Best Explains Us Foreign Policy During the Cold War: Liberal Internationalism, Containment, or Global Meliorism?

    "In the 1932 campaign Roosevelt declared "We are not isolationists insofar as we seek to isolate ourselves completely from war"" (McDougall p. 150). After World War II and during the Cold War McDougall talks about how there were three possible foreign policies that were in accordance to the United States' actions against Communism. McDougall talks about Liberal Internationalism, Global Meliorism and Containment and how each was implemented and the consequences of each foreign policy followed.

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    Essay Length: 1,659 Words / 7 Pages
    Submitted: November 16, 2011 Autor: rita
  • Policy Change Essay. Critical Thinking Ca2 - Pension Fund Levy Ireland

    Policy Change Essay. Critical Thinking Ca2 - Pension Fund Levy Ireland

    Policy Change Essay. Critical Thinking CA2 Pension Fund Levy A look at a policy change implemented by the government in order to raise funds for the jobs initiative. Issues for and against are discussed and also a personal insight into the policy.   In the present unstable and uncertain economy the current governments focus is on cutting costs and raising funds without majorly affecting taxes and social welfare payments. One of its commitments was the

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    Essay Length: 1,830 Words / 8 Pages
    Submitted: November 19, 2011 Autor: moto
  • "the Failing of Input Based Schooling Policies" by Eric Hanushek

    "the Failing of Input Based Schooling Policies" by Eric Hanushek

    Hanushek key arguments In an attempt to raise student performance, governments tend to increase the resources devoted to schools. However, there is strong evidence that student performance - measured by test scores- is not related to the amount of resources devoted to schools. Indeed, a number of studies show that input policies such as reducing class size, hiring teachers with more education or more years of experience have no influence on student achievement. On another

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    Essay Length: 374 Words / 2 Pages
    Submitted: November 20, 2011 Autor: Ritakad
  • Promotion and Penetration of Kidswear Brand in India

    Promotion and Penetration of Kidswear Brand in India

    Kids wear sector has emerged as one of the biggest industries in the world. Experts have pointed out that children are becoming leading consumers of garments, footwear and other related products. However, no matter how lucrative, it is not a child's play to manage kidswear business. Within India, managing a profitable kids wear business with skyrocketing rentals is quite a daunting task. With the emergence of kids as an independent consumer, the kidswear market is

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    Essay Length: 295 Words / 2 Pages
    Submitted: November 28, 2011 Autor: andrey
  • Promotional Activities Task Sheet

    Promotional Activities Task Sheet

    Applied A2 level Business Vocational Unit 10 Unit Title PROMOTIONAL ACTIVITIES How you will be assessed • You need to acquire core knowledge of how businesses combine promotional activities, such as advertising and personal selling, into a promotional mix and of how these choices are vital to the success of a promotional campaign. • You will need to consider how promotional activities are designed to alter customer attitudes, and investigate how the cost of promotional

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    Essay Length: 734 Words / 3 Pages
    Submitted: December 1, 2011 Autor: viki
  • The Goal of Rome’s Foreign Policy

    The Goal of Rome’s Foreign Policy

    What methods of diplomacy, statecraft and military skill did the Romans employ to reconcile the Italians to Roman rule and eventually to incorporate them into the Roman state? Support your discussion with specific historical examples? • Romans did not simply conquer and exploit the peoples of Italy,in the same way, for example, that the Assyrians exploited the peoples of the Near East. • The Romans were astute at diplomacy as they were tenacious at warfare.

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    Essay Length: 1,689 Words / 7 Pages
    Submitted: December 1, 2011 Autor: tmvlsh
  • WidGet International’s Policy on the Boy Scouts of America

    WidGet International’s Policy on the Boy Scouts of America

    Widget International’s Policy on the Boy Scouts of America Widget International is currently taking into consideration their policy regarding the matter of charitable contributions to the Boy Scouts of America; an organization that openly discriminates against homosexuals. The current policy at Widget International is to refrain from contributing to the Boy Scouts of America because their public discrimination against homosexuals conflicts with the company’s policy on antidiscrimination. Today, Widget International is faced with making a

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    Essay Length: 2,602 Words / 11 Pages
    Submitted: December 2, 2011 Autor: rhoover
  • A Promotional Activity Is Integrated to Achieve Marketing Objectives

    A Promotional Activity Is Integrated to Achieve Marketing Objectives

    A promotional activity is integrated to achieve marketing objectives From my view, Vinamit is directing to its main objective that are leading the quality of product. The company always tries to create best quality products by using the high technologies in production although the company can afford high cost. It is quite clearly that the products of Vinamit in Vietnamese market usually are priced higher than the similar others. In fact, that Vinamit is known

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    Essay Length: 346 Words / 2 Pages
    Submitted: December 3, 2011 Autor: wongmy
  • Policy Towards South Vietnam

    Policy Towards South Vietnam

    Policy towards South Vietnam Mr. President, I have just finished reading the novel written by Mr. Greene titled “The Quiet American.” I found this book extremely informative of the current conditions in Southern Vietnam, and would like to pass my knowledge of this horrendous situation to you. There was a gentleman in this book that did work for us, and he was rather interesting. His name was Alden Pyle. He was working for General Thè’s

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    Essay Length: 1,557 Words / 7 Pages
    Submitted: December 11, 2011 Autor: neverhavemoney
  • The Policy Response to the Social Problem: Child Poverty

    The Policy Response to the Social Problem: Child Poverty

    Introduction: Within the past decade Child poverty has been increasing, and has become a major social concern in the United States. U.S. Census Bureau for 2010 showed that the number of children in poverty increased by 950,000 between 2009 and 2010, rising from 15.5 million to 16.4 million, which means that over one in five children in America are in poverty. Children growing up in poverty are at higher risk of poor health, socio-emotional problems,

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    Essay Length: 1,477 Words / 6 Pages
    Submitted: December 13, 2011 Autor: patoka.b
  • How These Policies Effect the Decision Making Process

    How These Policies Effect the Decision Making Process

    In the decision making process there are a few issues that has to be taken into account when deciding on these policies. Depending on what the policy is determines the effect the policy has on the decision making process. The first step is to analyze the problem, which in these cases should law enforcement be able to make off duty arrest, and if so should they be able to do it for whatever reason at

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    Essay Length: 320 Words / 2 Pages
    Submitted: December 18, 2011 Autor: bnikitanikki
  • How Is M&s Recruitment and Selection Strategy Linked to Its Human Resources Strategy?

    How Is M&s Recruitment and Selection Strategy Linked to Its Human Resources Strategy?

    • How is M&S recruitment and selection strategy linked to its human resources strategy? In general, a strategic approach to HRM involves the designs and implementations of a set of internally consistent policies and practices that ensure a firm's human capital to contribute to the achievement of its business objectives. Fundamental to the strategic HRM perspectives, there is an assumption that firm performance is influenced by the set of HRM practices a firm has in

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    Essay Length: 1,217 Words / 5 Pages
    Submitted: February 3, 2012 Autor: Antonio
  • Dividend Policy, Agency Costs , and Earned Equity

    Dividend Policy, Agency Costs , and Earned Equity

    Dividend Policy, Agency Costs , and Earned Equity by Harry DeAngelo* Linda DeAngelo* René M. Stulz** June 2004 Abstract Why do firms pay dividends? If they didn't their asset and capital structures would eventually become untenable as the earnings of successful firms outstrip their investment opportunities. Had they not paid dividends, the 25 largest long-standing 2002 dividend payers would have cash holdings of $1.8 trillion (51% of total assets), up from $160 billion (6% of

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    Essay Length: 5,330 Words / 22 Pages
    Submitted: February 3, 2012 Autor: viki

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