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5,778 Marketing Study Bachelor Business Information Free Papers: 851 - 875 (showing first 1,000 results)

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Last update: February 15, 2015
  • Mgmt 400 - Business Plan for Matrix Holdings and Trade Import and Export

    Mgmt 400 - Business Plan for Matrix Holdings and Trade Import and Export

    Business Plan for Matrix Holdings and Trade Import and Export Houston, TX Curtis Nwokeji MGMT 400 Dr. Jeff Brice I. Executive Summary Statement of Purpose The following plan was developed by Curtis Nwokeji to establish a used car lot. The start-up capital for this venture comes from overseas investors in Nigeria in the amount of $200,000. The partners of the business consist of Curtis Nwokeji and Gavion Nwokeji. The main purpose of this business is

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    Essay Length: 3,661 Words / 15 Pages
    Submitted: January 4, 2012 Autor: skylord000
  • Marketing Communication

    Marketing Communication

    Introduction Nowadays, marketers have an extremely difficult task, when deciding on how to sell their products, where to sell them and essentially, to whom. The global market has become highly competitive and consumers are increasingly demanding and difficult to satisfy. Therefore, integrated marketing communication was introduced to bring together all the elements of a corporation (advertising, sales, customer service, public relations, direct marketing, sales support, etc.) into a singular, unified force rather than having these

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    Essay Length: 2,912 Words / 12 Pages
    Submitted: January 7, 2012 Autor: olimpio
  • Areas of Impact: Business and Employment

    Areas of Impact: Business and Employment

    1.) a.) Receipt dispensers where the receipt comes out and the screen where information is displayed to the user are two output devices on an ATM. b.) An example of fraud involving an ATM card would be phishing, where an e-mail is sent to a user to scam the user into revealing personal information. The scammer usually directs a link in the email that links to a page where personal information like bank account number,

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    Essay Length: 535 Words / 3 Pages
    Submitted: January 7, 2012 Autor: galen.lai
  • Cadbury Plc - a Good Business Through Social Responsibility

    Cadbury Plc - a Good Business Through Social Responsibility

    CADBURY PLC- A GOOD BUSINESS THROUGH SOCIAL RESPONSIBILITY. “Once we realign our perspective, many things fall into place. Corporation make profit in order to serve the society better. Making a profit is thus a means, not the end (Lim Boon Heng 2004).” Since Profit is not only the main point of doing business, therefore, nowadays, every single business leader must deal with the concept of CSR. More than just chasing profits, every business leaders are

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    Essay Length: 1,010 Words / 5 Pages
    Submitted: January 8, 2012 Autor: ghonata12
  • Riordan Manufacturing Case Study

    Riordan Manufacturing Case Study

    Looking at Riordan Manufacturing I see the need for a couple of things. The current HRIS system, which was installed in 1992 and is part of the financial system that keeps track of employee information like: Personal information (name, address, etc.), pay rate, hire date, vacation hours, exemptions for tax purposes and so forth. When this information needs to be changed it has to be submitted in writing on special forms by the manager and

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    Essay Length: 395 Words / 2 Pages
    Submitted: January 8, 2012 Autor: nicole0805
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Kudler Fine Foods is looking to expand their services to increase profit while also increasing loyalty among their consumers. In this paper I will discuss how marketing research has proved to be a vital asset to Kudler Fine Foods’ marketing strategy and tactics. I will also identify the areas where additional market research is needed. Last, I will analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy

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    Essay Length: 785 Words / 4 Pages
    Submitted: January 8, 2012 Autor: Nvme4bnme
  • Boeing Case - the Marketing Mix

    Boeing Case - the Marketing Mix

    Boeing _Marketing First of all, the air traffic dropped to 2 percent in 2009, but rose to 8 percent in 2010 and it's predicted to increase another 6 percent in 2011. Normally, the percentage of growth in the airline industry increases to 5 percent every year, but the volatile fuel costs, politics issues in the Middle East & North Africa have caused the narrowing of that percentage. The co-operation of airline companies skillfully managed to

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    Essay Length: 445 Words / 2 Pages
    Submitted: January 9, 2012 Autor: Hanzo984
  • Britvic - Two Types of Market Research - Primary and Secondary

    Britvic - Two Types of Market Research - Primary and Secondary

    There are two types of market research- Primary and Secondary. Britvic could use primary research also known as “field research”. This involves gathering the information first hand using sources such as questionnaires, telephone surveys and focus groups. The benefits of this are that the information is up-to-date and accurate. Britvic could also use secondary research otherwise known as “desk research”. This involves gathering information from existing/ published sources. Methods such as the internet, books, and

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    Essay Length: 284 Words / 2 Pages
    Submitted: January 15, 2012 Autor: stav1993
  • Mpm 703 - Business Strategy Report

    Mpm 703 - Business Strategy Report

    MPM703 Business Strategy and Analysis Trimester 3, 2011 Assignment Business Strategy Report Group or individual submission This assignment may be completed either as a group submission (up to 5 people) or as an individual assignment (one person only). Either way, you must sign up in one of the group assignment spaces on DSO. Marking will be done without regard to whether the assignment was a group or individual submission. In other words an individual assignment

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    Essay Length: 431 Words / 2 Pages
    Submitted: January 16, 2012 Autor: seanzxk
  • The Investigations of the Marquette Market Robbery

    The Investigations of the Marquette Market Robbery

    On the night of January 6, 2012 it is reported that Marquette's Market was burglarized. Upon arriving at the scene it was noted that the door located at the south end of the building had been visibly damaged. Upon entering the store and walking over to the cash register area at the north end of the store, it was noted that the cash register also had visible damage and had been broken open. The only

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    Essay Length: 1,453 Words / 6 Pages
    Submitted: January 16, 2012 Autor: Bethdillman
  • Marketing Research Paper Kellogg Company

    Marketing Research Paper Kellogg Company

    Marketing Research Paper Kellogg and New Product Innovation Managing the Marketing Function November 8, 2010 Executive Summary The Kellogg’s Company began over 100 years ago in Battle Creek, Michigan, producing ‘better-for-you’ breakfast foods with a strong focus on nutrition, health, and quality. Today, it has a wide geographical presence, manufacturing in 18 countries around the world and selling products in over 180, still maintaining its headquarters in Battle Creek. The company produces and markets ready-to-eat

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    Essay Length: 2,274 Words / 10 Pages
    Submitted: January 16, 2012 Autor: cgreiwe
  • Introduction to Marketing

    Introduction to Marketing

    Chapter 1 : Introduction to Marketing The learning objectives for this chapter include: provide an overview of marketing and the marketing process recognise that marketing involves a mutually beneficial exchange of value discuss the importance of ethics and corporate social responsibility in marketing explain the elements of the marketing mix discuss how marketing improves business performance, benefits society and contributes to quality of life. Definition of Marketing The most recent formal definition of marketing from

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    Essay Length: 268 Words / 2 Pages
    Submitted: January 17, 2012 Autor: arief8390
  • International Marketing

    International Marketing

    5. Distinguish between: (a) free trade area, (b) customs union, (c) common market, (d) eco-nomic and monetary union and (e) political union. (a) Free trade area: Free trade among members. (b) Customs union: (a) plus Common external trade policy. (c) Common market: (b) plus Factor mobility. (d) Economic and monetary union: (c) plus Harmonization of economic policies. (e) Political union: (d) + Harmonization of other policies (foreign, social, legal, etc.). 6. Why is the international

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    Essay Length: 302 Words / 2 Pages
    Submitted: January 17, 2012 Autor: cinniej
  • Business Plan - Scented Candle with Mosquito Repellant

    Business Plan - Scented Candle with Mosquito Repellant

    Competitive Factors IIB1. Existing Rivals (present competitors) There are indirect competitors in our target market that has the opportunity to have a share in the market. • Walter MArt • SM Marilao • Joners IIB2. Entrants (future competitors) New entrants will be our future competitors that can have share in our target market. They can easily adopt our vision or even the whole product. • Imitators - New products that can adopt or imitate our

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    Essay Length: 995 Words / 4 Pages
    Submitted: January 18, 2012 Autor: jonelpacheco
  • Governance Failure at Enron - International Business and Finance

    Governance Failure at Enron - International Business and Finance

    INTERNATIONAL BUSINESS AND FINANCE -1 Governance Failure at Enron Enron Corporation was an American energy company based in Houston, TX Before its bankruptcy in late 2001, Enron employed approximately 22,000 employees and was one of the world's leading electricity, natural gas, pulp and paper, and communications companies, with claimed revenues of nearly $101 billion in 2000. (Enron Wikipedia) Throughout the years Enron was a successful profitable organization, or where they? Many discovered and media has

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    Essay Length: 835 Words / 4 Pages
    Submitted: January 18, 2012 Autor: Nandini11
  • Beats Headphones Marketing Plan

    Beats Headphones Marketing Plan

    Our goal is to introduce Beats by Dr. Dre noise-cancelling headphones into a new market. Before discussing how this product will be implemented in a new market, the current market for all noise-cancelling headphones as well as the market for Beats headphones will be analysed. The current market for all headphones respond to the consumers needs through the special features of the product. Headphones are acclaimed to enhance sound quality and eliminate any interference from

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    Essay Length: 585 Words / 3 Pages
    Submitted: January 21, 2012 Autor: sandy
  • Inside Chinese Business - What Is Guanxi?

    Inside Chinese Business - What Is Guanxi?

    INSIDE CHINESE BUSINESS In this report a summary is given from the book Inside Chinese Business, a guide for managers worldwide by Ming-Jer Chen from chapter 3 until 7. A list of sources will be given to work out the final report on how to do business in China and what elements play a vital role. Chapter 3 Networking and Guanxi What is Guanxi? Guanxi consist of connections that are defined by reciprocity and mutual

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    Essay Length: 1,120 Words / 5 Pages
    Submitted: January 23, 2012 Autor: bomama
  • Business Analysis

    Business Analysis

    Options Considered- Strong consideration was given to a less-expensive course management solution, including open source applications such as Sakai, but a pilot demonstrated that not all academic needs would be addressed with such an application and that insufficient technical staffing could be allocated to sustain an open source solution. Moreover, consideration was given to software that would address specific E-portfolio needs (to be used in conjunction with a course management system), however a full analysis

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    Essay Length: 426 Words / 2 Pages
    Submitted: January 23, 2012 Autor: elnelson1808
  • Hi-Tech Health Care Product Marketing Development in Canada

    Hi-Tech Health Care Product Marketing Development in Canada

    When gum was first invented, its purpose was for pure enjoyment. As its popularity increased, marketers decided to add benefits and this allowed for a drastic increase in sales. But why is gum so popular among North American culture? There have been many factors that are affecting the rise in sales. Other than the casual enjoyment of having something fresh in your mouth, many benefits continue to develop and reach different target customers. Some benefits

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    Essay Length: 1,343 Words / 6 Pages
    Submitted: January 25, 2012 Autor: sttc
  • Marketing Plan Worksheets

    Marketing Plan Worksheets

    Sample: MARKETING PLAN WORKSHEETS (Available to students from www.beckmanmarketing8e.nelson.com) These worksheets are designed to assist you in writing a formal marketing plan. Worksheets are a useful tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to: 1. organize and structure the data and information you collect during the situation analysis 2. use this information to better understand a firm’s

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    Essay Length: 1,608 Words / 7 Pages
    Submitted: January 26, 2012 Autor: 1Souljah1
  • A Pest Analysis for the Business Environment of Iran

    A Pest Analysis for the Business Environment of Iran

      A PEST Analysis for the Business Environment of Iran Islamic Republic of Iran is a country situated is Middle East region. It has a population of ,330,000 based on population and housing census by Iranian Statistical Center (2011). The area of country is 1,648,195 km2, and GDP (PPP) of country is $827.344 billion for the year 2010, according to International Monetary Fund (IMF) (2010). 98 percent of the population are Muslims, and the country

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    Essay Length: 2,760 Words / 12 Pages
    Submitted: January 27, 2012 Autor: hsnrahmati
  • Compare and Contrast of Business of General Electronic and Time Warner Purchase of Aol

    Compare and Contrast of Business of General Electronic and Time Warner Purchase of Aol

    Introduction Diversification refers to the strategies that are used by the firms to expand their business in the international market through entering in the new market. At the business level and corporate level, firm can diversify their business in the international market. Various firms in the competitive marketplace expand their business. Some firms gain success and some face failure to expand their business. For this paper, GE (General Electronic) and Time Warner purchase of AOL

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    Essay Length: 1,344 Words / 6 Pages
    Submitted: January 27, 2012 Autor: baid.dpk
  • Managing Your Small Business online

    Managing Your Small Business online

    Summary A small business headed by 3 - 20 staff people finds itself overwhelmed by paperwork to keep track of customer contacts, customer conversations, quotes, salesorders (jobs), service delivery or production, invoicing, purchasing, inventory management, accounting and financial analysis. Most of them start out with Quickbooks Pro, a website, and the rest of paperwork may end up in spreadsheets and text documents. Some use MS Outlook as their contact manager. A lot of leads, quotes

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    Essay Length: 714 Words / 3 Pages
    Submitted: January 27, 2012 Autor: toonsix
  • Business Articel - Menu Dan Cara Mengoperasikan Program Simulasi Bisnis (indonesian)

    Business Articel - Menu Dan Cara Mengoperasikan Program Simulasi Bisnis (indonesian)

    LAMPIRAN-LAMPIRAN LAMPIRAN 1. MENU DAN CARA MENGOPERASIKAN PROGRAM SIMULASI BISNIS Lampiran 1 merupakan menu-menu dan hasil perhitungan (proyeksi) program simulasi yang digunakan dalam studi ini. Program simulasi menggunakan Excel yang mengintegrasikan semua asumsi dengan proyeksi laporan keuangan dan perhitungan lainnya, meliputi proyeksi laba rugi, arus kas operasional, neraca, modal kerja, perhitungan NPV, IRR, payback period, benefit-cost ratio, break even sales, dan rasio keuangan. Karena program ini terintegrasi, maka pengujian terhadap sensitifitas menggunakan program Goal-seek yang

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    Essay Length: 3,919 Words / 16 Pages
    Submitted: January 27, 2012 Autor: asri
  • Exclusive Collection International Business

    Exclusive Collection International Business

    Mission Statement: Company's Mission: Exclusive collection is committed to creating a unique fashion environment. With the immense knowledge and exposure of our buying staff and in-Store sales associates, we can create a wardrobe that encompasses the trends of the target market with keeping the needs of the individual in mind. Exclusive collection's is constantly changing its look to stay in step with fashion trends of the world market with keeping the needs of the individual

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    Essay Length: 2,935 Words / 12 Pages
    Submitted: January 29, 2012 Autor: sadaf

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