Mgmt 400 - Business Plan for Matrix Holdings and Trade Import and Export

Business Plan for Matrix Holdings and Trade Import and Export

Houston, TX

Curtis Nwokeji

MGMT 400

Dr. Jeff Brice

I. Executive Summary

Statement of Purpose

The following plan was developed by Curtis Nwokeji to establish a used car lot. The start-up capital for this venture comes from overseas investors in Nigeria in the amount of $200,000. The partners of the business consist of Curtis Nwokeji and Gavion Nwokeji. The main purpose of this business is to establish a profitable family business in the United States, which in turn can be used to import and export cars to Nigeria. The focus of the dealership will be on buyers with bad credit or new credit, which will benefit from in house financing. This plan will serve as an operational outline for the post start-up phase of the venture’s operation.

The Venture and Its Founders

The venture will cater to both wealthy and low-income people in the Southwest area of Houston, TX. The southwest area of Houston will be the target based on both population and demand. The southwest area is home to many foreigners who have little credit and are in dire need of transportation. Therefore, a used car lot with in house financing will be the perfect solution.

The founders of this venture consist of Curtis Nwokeji and Gavion Nwokeji. Both partners will bring different expertise to the venture, which will assist in the execution of the business goal. Curtis Nwokeji, is in the process of receiving his Bachelors in Business Administration. Additionally, he has experience in used car dealerships, and is a licensed auctioneer. Gavion Nwokeji, has various experiences in the exports and imports, and has over 15 years experience in sales. Both partners speak various languages, which will assist in their foreign clientele.

Competitive Advantage

The competitive advantage of this business is customer service. The fact that both owners are from foreign countries will increase the amount of customers that it can communicate with. Customers that are from Africa, France, and America will all have a sales representative that can speak their language and understand their situation. The fact the business focuses on low income or no credit customers, is also a competitive advantage. Customers that are turned downed from other dealerships will easily be financed through in the in house financing provided through the car lot. Both customer service and provisions for low income and bad credit will give the car lot the advantage needed over competing dealerships.

II.

...