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Individual Change Management Plan - Tencent Holdings Limited

Autor:   •  April 8, 2011  •  Research Paper  •  3,178 Words (13 Pages)  •  2,060 Views

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Individual Change Management Plan

Tencent Holdings Limited

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Executive Summary …………………………………………………………………………….P.3

Introduction……………………………………………………………………………………….P.4

Implementation Plan …………………………………………………………………………….P.6

Communication plan …………………………………………………………………………….P.11

Potential Hindrance and Overcoming Resistance Strategy ……………………………….P.12

Change Management Plan's Milestone, Measurement…………………………………….P.13

Rewards………………………………………………………………………………………….P.14

Risk Management ……………………………………………………………………………….P.16

Conclusion ……………………………………………………………………………………….P.16

References ……………………………………………………………………………………….P.17

Executive Summary:

Tencent Holdings Limited (SEHK 00700) is the leading provider of Internet and mobile & telecommunications value-added services in China. Tencent Holdings Limited ("Tencent") is a Chinese-Hong Kong based Corporate, which is providing value-added Internet, mobile and telecom services and online advertising under the strategic goal of providing users with "one-stop online lifestyle services" (www.tencent.com, viewed in 02, Apr.2011). Moreover, the internet policy of Chinese government caused that Tencent's main competitors (Facebook & Twitter) cannot directly enter into Chinese Internet market. For these reasons, Tencent implement the business strategy: transforming main competitors' successful products into Chinese Market with a few changes, and according to local customers' practices, make some "differentiations" in internet products to keep the leading position among the competitors

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