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Last update: April 6, 2015
  • Apple Buyer Behavior

    Apple Buyer Behavior

    Introduction Apple Inc. is a multinational corporation that develops computer software, consumer electronics, and commercial servers. Apple Computers was created by Steve Jobs and Steve Wozniak on April 1st, 1976 and became incorporated on January 3rd, 1977 in Cupertino California. It was a long forthcoming for them computers such as the Apple I, Apple II, Macintosh and Power Macs. In 2001 Introduced the Ipod music player, which would change the way we listen to music

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    Essay Length: 2,814 Words / 12 Pages
    Submitted: October 8, 2012 Autor: simba
  • Market Research and Buyer Behavior - Activity: Internet Research

    Market Research and Buyer Behavior - Activity: Internet Research

    Market Research and Buyer Behavior - Activity: Internet Research The primary VALS category is Achievers. This VALS category clearly describes me. This is due to the fact that, as it states an achiever poses goal-oriented lifestyles, and has a firm commitment to his/her family and career and basically that is me. As an achiever I live a conventional life, respect the state of the authority and am politically conservative. Due to my kind of work,

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    Essay Length: 299 Words / 2 Pages
    Submitted: November 8, 2012 Autor: Emily
  • Studying Consumer Behavior Towards Lab Furniture

    Studying Consumer Behavior Towards Lab Furniture

    Market Research Report On “Studying Consumer Behavior towards Lab Furniture” Submitted to: Godrej & Boyce Mfg. Co. Ltd. godrej_logo By Joydeep Bhattacharjee PGP 14-16 Batch, IIM Raipur Summer Intern April-June 2015 Under the guidance of Mr. Ramesh R Prof. Vinita Sahay Deputy General Manager-B2B Professor Godrej Interio IIMR, Raipur Indian Institute of Management Raipur Raipur, Chhattisgarh ________________ Abstract Study of Consumer Behavior in the purchase of Lab Furniture Furniture is the collective term for the

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    Essay Length: 8,434 Words / 34 Pages
    Submitted: September 4, 2015 Autor: joydeepiim
  • Theory of Buyer Behavior: Culture and Sub-Culture

    Theory of Buyer Behavior: Culture and Sub-Culture

    hins n﷽﷽﷽﷽﷽﷽﷽﷽ristics of their hins n﷽﷽﷽﷽﷽﷽﷽﷽ristics of their hins n﷽﷽﷽﷽﷽﷽﷽﷽ristics of their hins n﷽﷽﷽﷽﷽﷽﷽﷽ristics of their hins n﷽﷽﷽﷽﷽﷽﷽﷽ristics of their hins n﷽﷽﷽﷽﷽﷽﷽﷽ristics of their hins n﷽﷽﷽﷽﷽﷽﷽﷽ristics of their hins n﷽﷽﷽﷽﷽﷽﷽﷽ristics of their hins n﷽﷽﷽﷽﷽﷽﷽﷽ristics of their hins n﷽﷽﷽﷽﷽﷽﷽﷽ristics of their hins n﷽﷽﷽﷽﷽﷽﷽﷽ristics of their Executive Summary The purpose of this report was to analyze the factors for how a brand target the overall culture at the same time as targeting a specific sub-culture within

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    Essay Length: 1,669 Words / 7 Pages
    Submitted: November 16, 2015 Autor: qaz6818586
  • Organizational Behavior - Hawthorne Studies

    Organizational Behavior - Hawthorne Studies

    1. Discuss the original purpose of the Hawthorne studies as opposed to what they ended up showing. Make a list of points illustrated by the Hawthorne Studies. The original purpose of the Hawthorne studies was to study the effects of lighting (or illumination) and worker productivity. Instead of showing a relationship between illumination and productivity, the study emphasized the importance of understanding human behaviors and attitudes. The study revealed that productivity or output is not

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    Essay Length: 777 Words / 4 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Article Response Paper: "games Do Cause Violent Behavior (but Not Much)"

    Article Response Paper: "games Do Cause Violent Behavior (but Not Much)"

    Article Response Paper: "The Article: Games Do Cause Violent Behavior (But Not Much)" By: Collin Campbell Analyzed from the Perspective the Yin and Yang Concept JULY, 2008 "The Article: Games Do Cause Violent Behavior (But Not Much)" By: Collin Campbell I. ARTICLE SUMMARY The article"Games Do Cause Violent Behavior (But Not Much) "written by Collin Campbell first appeared in Business Week in April of 2007. In the article, Collin discusses Professor Markey's research findings on

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    Essay Length: 2,093 Words / 9 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Study of the Effects of Heavy Discounts Policy by Koutons over Brand Image and Purchase Behavior

    Study of the Effects of Heavy Discounts Policy by Koutons over Brand Image and Purchase Behavior

    By: Shely Yadav MBA, IIT Kanpur Table of Contents A. Acknowledgements………..……………………….…………………………………..…2 B. Abstract……………………......………………….…………………………………..…..3 C. Executive Summary………………………...………………………………………….....4 1. Introduction………………………………..………………………………………….....5 1.1 About Koutons……………………………………………………………………5 1.2 Background…………………………..………………………………………...…6 1.3 Problem statement………………………………...………………………...…….9 1.4 Hypotheses formulation……………………………………………………….....11 2. Methodology………………………………….……………...………………………….12 2.1 Research design……………………….………………………....………………12 2.2 Variables and Parameters for analysis.…………………………………………..13 3. Results……………………………………….…..………………………………………15 3.1 Respondent analysis………………….………………………………………….15 3.2 Data analysis………………………….….……………………………………... 17 4. Discussion…………………………………….………………………………………....22 5. Conclusions………………………………….…………………………………...……..26 6. Limitations and managerial implications...........………………………………….......27 7. References…………………….………………………………………………..…….....28 8. Appendix: questionnaire …..…………………………………………………...……...29   Acknowledgements First of all I would like to extend my

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    Essay Length: 5,646 Words / 23 Pages
    Submitted: March 16, 2011 Autor: viki
  • Motivation Case Study in Organizational Behavior

    Motivation Case Study in Organizational Behavior

    motivation case study in organizational behavior Visualize and get the employees to visualize the big picture - This is one of the classical motivational methods for employees of a company where organizational behavior practices have been launched. The business owner and the employees are enforced to think at factors like how the practices would improve the standing of the company in the industry, how the practices will enable to company to boost sales etc. The

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    Essay Length: 270 Words / 2 Pages
    Submitted: October 18, 2011 Autor: jyin
  • Do Video Games Have a Negative Effect on Children's Behavior

    Do Video Games Have a Negative Effect on Children's Behavior

    Do Video Games Have a Negative Effect on Children's Behavior Today, video games are becoming the primary entertainment tools for the kids. According to the research from Turner Media Innovations, "98 % of children now have a games console in their home." (Handley 20). Moreover, video games are more famous and popular for children. There are many categories of video games that are really entertaining for children, such as role-playing games, strategy, sports, first-person shooter,

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    Essay Length: 708 Words / 3 Pages
    Submitted: November 20, 2011 Autor: andrew
  • History of the Study of Organizational Behavior: Individual Work Motivation

    History of the Study of Organizational Behavior: Individual Work Motivation

    History of the Study of Organizational Behavior: Individual Work Motivation Traveling between cities by air; is in most cases the quickest mode of transportation. Whether traveling for business or leisure, most of us have had both positive and negative experiences while flying. This narrative aims to highlight how Southwest Airlines motivates its’ employees. We will examine how Maslow’s Hierarchy of Needs and Reinforcement Theory are applied in the Southwest Airlines Company. Southwest Airlines has grown

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    Essay Length: 516 Words / 3 Pages
    Submitted: December 21, 2013 Autor: tagg4
  • Game Shop Inc Case Study

    Game Shop Inc Case Study

    Game Shop, Inc. founded in 2002 and is one of the largest video game service companies. They also provide services like dubbing, menu creation and audio enhancement. GSI was divided into 17 business units. GSI had a reputation of both production quality and tackle different projects. The project managers of GSI were responsible for managing customer projects from start to end. They lacked the technical and financial background. There were also some issues in GSI

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    Essay Length: 667 Words / 3 Pages
    Submitted: October 25, 2014 Autor: mlalani
  • Do Video Games Lead to Violent Behavior

    Do Video Games Lead to Violent Behavior

    Do violent video games lead to criminal behavior? Electronic equipment is becoming more and more advanced, so now young people are exposed to many new things. There are always a lot of children addicted to the world of the games. Thus, many people think it is time to get children away from video games, because they hold the opinion that violent video games are the primary cause of juvenile crime. Even a lot of scholars

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    Essay Length: 1,198 Words / 5 Pages
    Submitted: May 9, 2016 Autor: Vincent Wei
  • Study of Psychology and Human Behavior

    Study of Psychology and Human Behavior

    The Personality and Social Psychology Bulletin is a major publisher of many studies on personality and psychology, which includes a 2011 study about the negative effects of attractiveness in the work environment with the participation of 400 male and female participants, who were invited for the job selection study. Letters and resumes in written form were given to participants to ensure that all the “job applicants” were equally suitable for the position, along with photographs

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    Essay Length: 286 Words / 2 Pages
    Submitted: April 22, 2017 Autor: cartoon
  • Case Study World Co's Supply Chain Management

    Case Study World Co's Supply Chain Management

    ASSIGNMENT 1 1. Compare Worldco's supply chain practices to those of most apparel manufacturers? Apparel in japan was more of based upon uncertain demand and short lifecycles.The major difference s between apparel retailing in the US and Japan was that of product variety and cost of real estate.Apparel retailing in japan mainly focused on keeping the gross margins high,inventory turns flexible(Small batch lots/required based) and quickly responding to market signals.The Gross margins in Us on

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    Essay Length: 740 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • Apple Inc Case Study

    Apple Inc Case Study

    Apple Computer Inc. an american computer technology company ignited the personal computer industry in the 1976 with its invention of "Apple I" which at the time was the first personal computer, this kicked off a new era for future computer companies to come. Apple Computer Inc. leads todays industry with its sleek modern design which targets mainly the newer generation with its revolutionized iPhone 4‘s, iMac's and many other unique products that captured the heart

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    Essay Length: 330 Words / 2 Pages
    Submitted: February 28, 2011 Autor: simba
  • Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary Chapter One- Background Information Intel Corporation started in 1968 by the creation of Robert Noyce and Gordon Moore, and Andy Groove joined the corporation near the very start. The beginning of the firm's focus was to make semiconductor computer memory. In the early 1970's, the company already experienced serious competition. From the beginning of the company, Intel realized the importance of partnering with computer companies. The

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: February 28, 2011 Autor: moto
  • America online Case Study

    America online Case Study

    Week 4 Additional Case Study: America Online, Inc. Question 1: Prior to 1995, why was America Online (AOL) so successful in the commercial online industry relative to its competitiors CompuServe and Prodigy? Answer: America Online was more successful due to the pricing rate structure. The rate structure that AOL offers is relatively easier to understand and anticipate. It offers cheaper standard pricing. America Online charged the customers a monthly fee of $9.95 for access to

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    Essay Length: 609 Words / 3 Pages
    Submitted: March 8, 2011 Autor: rita
  • United Beverage Case Study

    United Beverage Case Study

    United Beverage's first product, Gangbuster Interactive Beverages was succeed in the beverage market and reached wide brand recognition. These years, Gangbuster's sales seems stable. The month profit was almost the same for every month. Paul Diaz came up one innovative idea to expend United Beverage's market and development. After team discussion, they had three opinions to develop the product in the future. One is invest in Gangbuster, maintain the stable sales. Another is develop a

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Ramsey Stockwell Case Study

    Ramsey Stockwell Case Study

    Ramsey Stockwell 1. What are the major issues in this case? The major issues that surround the Ramsey Stockwell case start with the practices of the upper level management. Ramsey Stockwell, the vice president of production, is where some of the issues originate from. Since he is the person who is in control of the product that comes and goes from the company, it is his role to inform other members of management what is

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Lukoil Case Study

    Lukoil Case Study

    LUKOIL CASE STUDY: THEORIES AND INSTITUTIONS- TRADE AND INVESTMENT 1. What theories of trade help to explain Russia's position as an oil exporter? • Natural & Acquired Advantage: 15 more reserves than Saudi Arabia • Similarity Theory: Trade mostly with neighboring countries, former members of Soviet Union. • Porter Diamond Theory: National competitive advantage, with favorable demand, factor conditions, related & supporting industries and strategy. • Interventionist, merchantilism, PLC theories do not apply. 2. How

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    Essay Length: 275 Words / 2 Pages
    Submitted: March 8, 2011 Autor: viki
  • Deutsche Allegemeinversicherung (dav) Case Study

    Deutsche Allegemeinversicherung (dav) Case Study

    Case Abstract Deutsche Allegemeinversicherung (DAV) was a global leader in the insurance industry, writing nearly DM 48 billion in premiums in 1996 in over 32 countries. Its strengths were the breadth of its products which included health, property, and life insurance in addition to its disability income protection. Managers in other firms throughout the industry attributed DAV's success to two key factors: sound, traditional insurance management; and outstanding customer service. Its exceptional group of risks

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    Essay Length: 3,389 Words / 14 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Hawthorne Studies Largely About Improving Employee Morale

    Hawthorne Studies Largely About Improving Employee Morale

    This research essay will give a brief introduction to the Hawthorne studies followed by an analysis of the different experiments to show that the Hawthorne studies were largely about improving employees' morale instead of being genuinely committed towards improving employees' experience of work. Hawthorne studies also known as the Hawthorne experiments were conducted at the Western Electric Company's Hawthorne Works in Chicago. It involved a number of researchers from prestigious schools and one of them

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    Essay Length: 1,534 Words / 7 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Cost of Capital - West Coast Semiconductor Case Study

    Cost of Capital - West Coast Semiconductor Case Study

    Cost of Capital – Case 4A West Coast Semiconductor Case Study 1. a. Critique WCS' current method of estimating its before-tax cost of debt. Currently WCS determines its before-tax cost of debt by using the coupon rate on the most recent long term bond. This historical rate is not a good estimate for the before-tax cost of debt. The WACC is used primarily to make investment decisions, so the cost of new capital will be

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    Essay Length: 1,977 Words / 8 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Hewitt Packard - Ceo Fired Case Study

    Hewitt Packard - Ceo Fired Case Study

    After Hewlett-Packard fired CEO Carly Fiorina, new CEO Mark Hurd found himself in charge of a struggling, dysfunctional corporation. The strategic vision Fiorina had been using to guide the company—"digital, virtual, mobile, personal"—was vague, and no one knew if it was being executed or not. A confusing matrix structure blurred accountability lines and slowed decision making, and the company reward system was so complex that no one knew how performance affected their bonuses. Talented executives

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    Essay Length: 512 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Starbucks Coffee Product Case Study

    Starbucks Coffee Product Case Study

    Starbucks Product.(Question 1 a,b,c) When you think of Starbucks and what their product is, coffee always is the first thing that comes to mind. Starbuck's core product would ultimately be coffee or coffee beans. There are also many "auxiliary features" and benefits that are offered to consumers at a Starbucks coffeehouse. These features include cold blended drinks, non coffee drinks such as smoothies and frappaccino, pastries, coffee grinders, coffee brewers, and espresso machines. Music that

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    Essay Length: 1,615 Words / 7 Pages
    Submitted: March 8, 2011 Autor: antoni

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