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Last update: March 9, 2015
  • Air Asia Case Study

    Air Asia Case Study

    Case Study: AirAsia History and Growth Asia's first low-fare, ticketless airline was established in December 2001 when Tune Air Sdn Bhd officially acquired AirAsia, Malaysia's second national carrier, from DRB-Hicom, a Malaysian conglomerate. It was the brainchild of Tony Fernandes, a finance graduate from the London School of Economics and former vice-president of South-East Asia for Warner Music Group, who envisioned a no-frills, discount airline that would boost air travel in the region at a

    Essay Length: 1,887 Words / 8 Pages
    Submitted: June 27, 2013 Autor: meomeobeo
  • Air Asia Case Study

    Air Asia Case Study

    EXECUTIVE SUMMARY The purpose of this report was to analyze the internal environment of Air Asia on the basis of Hubbard et al.’s (2008) model of value creation including its resources, capabilities and how those resources and capabilities combined to form strategic capabilities. The key competitive advantage was also identified in light of Hill and Jones’ (1998) Building Blocks of Competitive Advantage. It also analyzed two contemporary macro-environmental trends namely technological and sustainability in airline

    Essay Length: 3,895 Words / 16 Pages
    Submitted: August 9, 2013 Autor: quandiana
  • Air Asia Case Analysis

    Air Asia Case Analysis

    individual case and anlysis Air Asia provides online service that brings together air ticketing with resort reservations, car rental and journey package. To help keep expenses in check, Air Asia has forced internet reservation services also. Air Asia also recently presented GO Vacation, the airlines on the online program where visitors can book vacation offers on the internet in real time. It also provides the promotion rates of tickets through the online advertisement and through

    Essay Length: 454 Words / 2 Pages
    Submitted: December 10, 2013 Autor: andrey
  • Lion Air, Tiger Air and Air Asia Case

    Lion Air, Tiger Air and Air Asia Case

    2.2. Weaknesses However, Tiger airway has some weaknesses which effects significantly Tiger airways brand image. The first weakness is that the flights of this airway are delayed without being informed for customer. The second noticeable problem is that the customers don't have many choices for their leave, because the quantity flight is very limited. Moreover, the price the customers pay not including luggage. This airways only allows maximum 15kg baggage per passenger. If the customers

    Essay Length: 591 Words / 3 Pages
    Submitted: February 11, 2014 Autor: andrey
  • Case Study Report: Air Asia

    Case Study Report: Air Asia

    Case Study Report: Air Asia In the current situation, globally almost everyone is suffering from the Global Financial Crisis. Globally it is accepted that, this is not the best time to involve in any business. On the other hand, budget airline; Air Asia Malaysia’s second largest National carrier proves that, this is the best time, with the success and expansion through the financial crisis (Ng, 2011). Air Asia is buying more aircrafts, expanding destination and

    Essay Length: 416 Words / 2 Pages
    Submitted: July 20, 2011 Autor: pegyell
  • Air Asia Berhad Case Study

    Air Asia Berhad Case Study

    Table of Contents 1. Introduction of the selected companies 1 1.1 AirAsia Berhad (284669-W) 1 1.2 Apex Healthcare Berhad (473108-T) 2 1.3 MHC Plantations Bhd (4060-V) 2 2. Different Types of Dividend Policies 3 2.1 Constant Payout Ratio Policy 3 2.2 Constant Nominal Dividends 3 2.3 Special Dividends Payout Policy 4 2.4 Policy of No immediate Dividend 4 2.5 Regular Stock Dividend Policy 4 3. Analysis of firms’ dividend policies. 4 4. Comparison of firms’

    Essay Length: 2,292 Words / 10 Pages
    Submitted: April 20, 2013 Autor: kattafulhi
  • Air Asia Berhad Case Study

    Air Asia Berhad Case Study

    Description: logo 2010.jpg Student Name: Surentheran Pillay a/l S.P.Sivalinggam Student ID: J15020115 Program: MBA, Global Financial Services Module: Sustainable Strategy From Planning to Implementation Module code: M002LON Seminar Tutor: Dr Poh Phaik See Company: Air Asia Berhad Word Count: 3,620 words I, Surentheran Pillay a/l S.P.Sivalinggam confirm that this submission is my own work and I accept all responsibility for any copyright infringement that may occur as a result of this submission. Date of

    Essay Length: 4,970 Words / 20 Pages
    Submitted: March 14, 2016 Autor: suren99
  • Reason for the Success of Air Asia as a Low Cost Airline in Southeast Asia

    Reason for the Success of Air Asia as a Low Cost Airline in Southeast Asia

    REASON FOR THE SUCCESS OF AIR ASIA AS A LOW COST AIRLINE IN SOUTHEAST ASIA PROMOTION STRATEGY 1- TAGLINE "EVERYONE CAN FLY" It has enabled almost everyone to take to the air which is confirming its tagline that is "now everyone can fly". The tagline encourages people to look forward the promotion made by Air Asia. They also really understand the power of advertisement. Usually, they take advantage during school holiday where they launch low

    Essay Length: 1,456 Words / 6 Pages
    Submitted: March 15, 2011 Autor: antoni
  • Air Asia

    Air Asia

    Air Asia using randomized pricing strategy and this strategy to increase the market demand and profit maximize - With a randomized pricing strategy, a firm varies its price from hour to hour or day to day basic, consequently. When a firm randomly changes the prices of their goods, consumer cannot learn from experience which firm charges the lowest price in the market Technology Innovation AirAsia can learn from MAS's iFly services Offers a remote check-in

    Essay Length: 261 Words / 2 Pages
    Submitted: April 7, 2011 Autor: andrey
  • Air Asia Pest Analysis

    Air Asia Pest Analysis

    talk less do more Simply put a low cost airline generally has many features that differentiate it from the traditional carriers. The features include ticketless travel,online ticket sales, no international offices, no frequent penerbangan points, etc.History of Air Asia Air Asia is Malaysia's first Low-cost airline. You may be wondering "what is a lowcost airline?" .Simply put a low cost airline generally has many features that differentiate it from the traditional carriers. The features include

    Essay Length: 263 Words / 2 Pages
    Submitted: September 1, 2011 Autor: moto
  • Air Asia E-Commerce

    Air Asia E-Commerce

    This website was listed on top 5 e-commerce website in Malaysia. It was in a first ranking followed by owned by Malayan Banking Berhad (Maybank) then, ( next, owned by Blooming Florist Sdn. Bhd. And last e-commerce website is .my by Dommal Food Services Sdn. Bhd. We can see that these entire e-commerce website are from different type of industry including financing, trading, fast-food and transportation. I decide to comment on

    Essay Length: 389 Words / 2 Pages
    Submitted: November 24, 2011 Autor: arbain
  • Sealed Air Corporation Case Analysis

    Sealed Air Corporation Case Analysis

    Sealed Air Corporation Case Analysis   Executive Summary The case is about Sealed Air Corporation which provides protective packaging to both heavy materials as well as lighter materials. Sealed Air is registered as AirCap in the protective packaging market. Sealed air has been the market leader for 10 years from 1971 to 1980, it was in 1981 they realized few imitations of AirCap in the US that have been taking up the market share of

    Essay Length: 675 Words / 3 Pages
    Submitted: December 3, 2011 Autor: myra8899
  • Air Asia

    Air Asia

    The dissertation investigates marketing strategies adopted by Malaysia Airlines (MAS) towards branding. Literature is reviewed on the theory of marketing and branding, the features of modern air travel and airline industry, brand identity management in the airline industry, the use of analytical models of SWOT and 4P marketing mix as marketing tools, etc. The methodology of the research is based on secondary data and primary data obtained from interviews and questionnaires with MAS customers. Conclusions

    Essay Length: 277 Words / 2 Pages
    Submitted: April 11, 2012 Autor: qscftrewq
  • Air Asia

    Air Asia

    62 In Indian aviation sector the dominance of Legacy carrier i.e. Air India was broken by Jet airways which took a major market share from this Flag bearer of Indian Government in very short span of time. However Kingfisher tough joined late was the most liked carrier as it was giving facilities par excellence. However the sustenance in the Indian market is a very big issue. In all cases the money matters. An individual in

    Essay Length: 667 Words / 3 Pages
    Submitted: June 16, 2012 Autor: andrew
  • Air Miles Case

    Air Miles Case

    The three most important key facts in this case /are: 1: The Air Miles program is a customer loyalty program where consumers can collect ‘Air Miles’ travel miles by purchasing goods and services from selected program sponsors, and exchanging them for air travel on specific airlines. 2: After the first two months of the program, enrollment in Central and Eastern Canada, predominantly in Quebec, had underperformed enrollment in Western Canada. 3: The marketing manager had

    Essay Length: 458 Words / 2 Pages
    Submitted: February 19, 2013 Autor: vina16
  • Marketing Ethics in Air Asia

    Marketing Ethics in Air Asia

    As there are more airline choices, people, nowadays, choose their suitable flights not just considering the airline safety, but also the price of the air ticket. Low cost carriers (LCCs) may become the best choice of many visitors going aboard. Many people think that LCCs charge you less. In reality, it is not necessary as many budgeted airlines charge visitors extra fees, especially baggage fee, apart from the ticket. Let’s discuss Air Asia as an

    Essay Length: 809 Words / 4 Pages
    Submitted: April 5, 2014 Autor: kevintsui
  • Information Resources on Value Chain Analysis of Air Asia

    Information Resources on Value Chain Analysis of Air Asia

    Information resources on value chain analysis of Air Asia In this contemporary digital era, information resource has altered the value chain activities significantly. The value chain model addresses the activities of an organization to generate its competitive advantage. This model emphasizes on activities that create, support and deliver firm`s product and services. In the airline industry, there is greater dependency on information resources for sales and promotion. The way businesses and organisations compete depend on

    Essay Length: 1,747 Words / 7 Pages
    Submitted: October 27, 2015 Autor: AINI SURAYA ISAMIL
  • Air Asia Financial Statements Analysis for 2014

    Air Asia Financial Statements Analysis for 2014

    Air Asia Financial Statements Analysis for 2014 ________________ Table of Contents Executive Summary: Introduction: Statement of Balance Sheet as 31st Dec 2014: Income Statement: Statement of Stockholders’ Equity (Statements of Retained Earnings): Financial Statements’ Analysis: Tests of Profitability: Return on Equity (ROE) Return on Assets (ROA): Financial Leverage Percentage: Earnings per Share (EPS): Profit Margin: Fixed Asset Turnover: Test of Liquidity: Cash Ratio: Current Ratio: Quick ratio: Tests of Solvency: Debt-to-Equity Ratio: Appendix A: Company

    Essay Length: 1,842 Words / 8 Pages
    Submitted: May 4, 2016 Autor: Hurricane1400
  • Air Asia

    Air Asia

    Pengenalan Format peperiksaan akhir semester UITM Kampus Johor menawarkan pengajian dalam bidang Diploma Perbankan, Diploma Pengurusan Perniagaan dan Diploma Perakaunan. Ketiga-tiga jurusan ini mewajibkan para pelajarnya mengambil matapelajaran Undang-Undang. Kod matapelajaran-matapelajaran ini adalah seperti yang berikut; LAW 299 : Untuk pelajar sem 4 Diploma Perbankan dan Diploma Pengurusan Perniagaan. LAW 240 : Untuk pelajar sem 3 Diploma Perakaunan LAW 346 : Untuk pelajar sem 5 Diploma Perakaunan Format peperiksaan akhir semester untuk Kod LAW 299

    Essay Length: 9,686 Words / 39 Pages
    Submitted: February 16, 2017 Autor: fadzere amirul
  • First Air-Only Battle Case

    First Air-Only Battle Case

     First Air-Only Battle  A WWII turning point with Germans Repelled  Air campaign waged by the German Air Force (Luftwaffe) against the United Kingdom during the summer and autumn of 1940.  Was the largest and most sustained aerial bombing campaign.  The Canadian fighter group 242 began to take a powerful role in the battle of Britain. This group shot down huge numbers of Messerschmitts while the British fighters were regrouping. Their

    Essay Length: 426 Words / 2 Pages
    Submitted: November 23, 2012 Autor: andrew
  • Case for Critical Thinking: Australian Banks in Asia

    Case for Critical Thinking: Australian Banks in Asia

    Case for critical thinking: Australian banks in Asia 1. Notwithstanding challenging business conditions in China, do you think Australian business needs to exit Europe and America and focus on Asia? Justify your answer. Recently, fears about dept crisis in Europe are very thorny problem to Australia banks. Specially, NAB’s overseas branch is managed in Unite kingdom. But, NAB is suffered from dept crisis in Europe, so this bank does not want to devote all their

    Essay Length: 499 Words / 2 Pages
    Submitted: September 9, 2014 Autor: nsh8739
  • Vans Skating on Air Case Analysis

    Vans Skating on Air Case Analysis

    Team: The Trailblazers Ankith Passi(1501069) Aroop Sanyal (1501074) Harmeet Singh (1501080) Krishna Murari (1501019) Case Analysis: Vans-Skating on Air Case Facts: * Vans was launched in 1966 by Paul Van Doren. * It sold variety of products from women’s sandals to outdoor hiking shoes. Best known for selling footwear and apparel to skateboarders and surfers. * Sold its sneakers directly to its customers from their retail stores. * Manufacturing was done in-house. * Provided customized

    Essay Length: 520 Words / 3 Pages
    Submitted: August 25, 2016 Autor: Sabyasachi Sahu
  • Swiss Air Case Study

    Swiss Air Case Study Universität St. Gallen Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften Fallstudie Swissair Gruppenarbeit FS 2015 Universität St. Gallen Integrationsprojekt (2,222,2.30) Dr. Beat Mathys Gruppe 8 27. März 2015 Stammteam 2: SG Airways Jean-Christophe Mfato Patricia Ottenburg Sebastian Müller Eva Blöchlinger Hyung-Min Koh Inhaltsverzeichnis 1 Auslegeordnung 1.1 Visual Map 1.2 Jahresabschlüsse der Swissair der Jahre 1999–2000 2 Marktliberalisierung 2.1 Entwicklung der Marktstruktur 2.1.1 Marktstruktur der Airline-Industrie vor der Liberalisierung 2.1.2 Entwicklung der Airline-Industrie durch die Marktliberalisierung

    Essay Length: 9,491 Words / 38 Pages
    Submitted: September 7, 2016 Autor: 6carlos6
  • Sealed Air Case Study

    Sealed Air Case Study

    Pinto Case Study Facts of the Case * Competitive market with Japanese car companies helped launched the “Pinto” that was designed and produced by Ford Motor Company. * The Car was meant to compete against the fuel efficient, compact models produced by the Japanese and was intended to be less that 2k lbs., and cost under $2k. * Lee Lacocia VP of Ford Motor Company at the time was the lead on development of the

    Essay Length: 1,086 Words / 5 Pages
    Submitted: June 7, 2018 Autor: empresssabi
  • Obhr Case Stusy

    Obhr Case Stusy

    OBHR 428 a. I have heard and observed so many instances of cheating by students at Purdue University. Each semester, I at least come across two to three instances of cheating that are either observed by me or heard through my friends. These instances take place not only during the exams but also in various other forms such as in project submissions, online homework, solved past papers and essays etc. Over 10 to 15 instances

    Essay Length: 662 Words / 3 Pages
    Submitted: February 25, 2011 Autor: Antonio

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