Ogawa Vs Osim Marketing

(A)        QUESTION:

Each group are required to select TWO (2) global companies that belongs in the same industry which is selling consumer products (e.g: shampoo, fast food chain, car, clothes etc). Each groups are required to discuss and compare their global marketing mix 4P’s (i.e. product, price, place and promotions) and their market entry modes (i.e. joint venture, franchising, exporting and etc)

(B)        AREAS NEED TO DISCUSS:

Chapter 1: Introduction

1.1        Company

                (i) Company background of the two chosen global companies (Brief explanation)

                (ii) Market entry mode used by the two companies        

Chapter 2: Discussion and Comparison

2.1        Product Strategies

                2.1.1        Product background for company A and company B                        

                2.1.2        Product strategies

                2.1.3        Branding and positioning of the product in company A and company B

2.2        Pricing Strategies for company A and B

2.3        Place/ Distribution Strategies         for company and B

2.4      Promotional Marketing Strategy for company A and B

        2.4.1        Integrated Marketing Communication

                (i)        Advertising

                (ii)        Sales promotion

                (iii)        Public relations

                (iv)        Direct Marketing

                (v)        Personal Selling

             Chapter 3: Critiques of the strategies and future recommendation

(C)        INSTRUCTION:

1.        Form a group of 4-5 persons (Max 5 members). 

2.        Read and understand the given assignment.

3.        Accomplish the assignment in accordance to the marking scheme structure.

4.         Time given for the presentation is 15 minutes including 2-3 minutes Q&A.

.      

(D)        FORMAT OF ASSIGNMENT

The written assignment should be in the following format:

1. Margins: Top & Bottom (1”), Right & Left (1”)
2. Font Name: Times New Roman. Font Size: 12
3. Spacing: 1.5
4. Alignment: Justified
5. Should NOT exceed 15 pages (references and appendices are not included in the page count)
6. Content page (Compulsory)
7. New page for new section.
8. Cover page should have the following information:

• Title of Assignment (Company)
• Student Name(s) and ID number(s)
• Lecturer Name
• Date of Submission

(E)        LATE SUBMISSION PENALTY CLAUSE

1. The deadline for the submission of the group assignment is on

Sunday class: 17 March 2019 (Sunday)

Shown below is the MARKS ALLOCATION for your assignment: