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Mas Airlines Swot Analysis

Autor:   •  May 28, 2013  •  Case Study  •  370 Words (2 Pages)  •  2,679 Views

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• It has been successful in continuing non-stop flights from several different cities all around the world.

• The company focuses on strong branding which has made it to enter very restricted markets as well thus it is a huge strength of this company.

• Total revenue of Malaysia Airlines has been increased by 15% which has been its biggest strength this year.

• Cargo and passengers revenue has also been increased by 34% and 15% respectively which is again very big strength for the company (Miller and Franco, 1961).

• It’s quality distribution system which has proved to be most efficient in last many years.


• Malaysia Airlines exercised a financial restructuring which resulted badly and thus company bared huge costs of that which was the biggest weakness it ever had.

• While looking the financials and capital structures of Malaysia Airlines we came to know that Annuity system of the company is weak which leads its profits down at many positions (Schiller, 1984).

• Company has proved itself very sensitive to Equity markets, which is not a good sign because it lowers the Earning per share thus creating unsatisfied shareholders.

• Operating profits of the company are lowering day by day due to which weak operating performance of the company is getting more severe.

• Financial ratios like net profit margin has seen a decline from 24 to 18 and then 16 last year which is getting to bring more severe results for the firm if not controlled.


• Emerging new markets and expansion of businesses especially airlines in foreign markets has given a huge opportunities to Airlines to exaggerate


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