Coke Marketing

Coca-Cola

It all started with the original Coca-Cola brand beverage in 1886.  For almost 70 years it was the only beverage produced and sold by The Coca-Cola Company.  1955 that Coca-Cola beverage offerings started to expand when a bottler in Italy started selling Fanta® Orange (About Us) . Listed below is a sample of the many different flavors Coca-Cola offers to their consumers (Wikipedia).  There are many other countries and flavors, but I have provided a small sample for your review.  You can sample over 100 Coca-Cola beverages from around the world in the ever-popular Taste It! beverage lounge at the World of Coca-Cola in Atlanta. I have had the opportunity to sample these products with my family in Atlanta, and it is amazing how different some of the flavors are from around the world.

Coca-Cola is committed to providing great tasting beverages to people around the world.  How does it do this?  Before it goes to market, each Coca-Cola product undergoes nearly 450 different tests to ensure that ingredient and packaging quality meets Company standards (About Us). According to Coca-Cola, they also work locally; tailoring their drinks to local tastes and uses the different ingredients that are available in different countries (Britian).  This gives them plenty of room to create local flavors.  I recommend going to Atlanta and taking the taste test for yourself.

Here is one image from Google Images.

Coca-Cola

It all started with the original Coca-Cola brand beverage in 1886.  For almost 70 years it was the only beverage produced and sold by The Coca-Cola Company.  1955 that Coca-Cola beverage offerings started to expand when a bottler in Italy started selling Fanta® Orange (About Us) . Listed below is a sample of the many different flavors Coca-Cola offers to their consumers (Wikipedia).  There are many other countries and flavors, but I have provided a small sample for your review.  You can sample over 100 Coca-Cola beverages from around the world in the ever-popular Taste It! beverage lounge at the World of Coca-Cola in Atlanta. I have had the opportunity to sample these products with my family in Atlanta, and it is amazing how different some of the flavors are from around the world.

Coca-Cola is committed to providing great tasting beverages to people around the world.  How does it do this?  Before it goes to market, each Coca-Cola product undergoes nearly 450 different tests to ensure that ingredient and packaging quality meets Company standards (About Us). According to Coca-Cola, they also work locally; tailoring their drinks to local tastes and uses the different ingredients that are available in different countries (Britian).  This gives them plenty of room to create local flavors.  I recommend going to Atlanta and taking the taste test for yourself.

Here is one image from Google Images.

[pic 1]

Argentina

• Apla
• Bidu Cola
• Chañi

Australia

Bundaberg Brewed Drinks brands

• Back o' Bourke Cordials – Range of popular drinks including Splashe Cola sold throughout north-west NSW.
• BCX Royal Standard A brand that was heavily marketed – at least in central Victoria in the 1960s and 1970s
• Bickford's – full line

Bahamas

• Goombay – locally available, champagne cola and pineapple-lemon flavoured soda[8]
• Island Queen – locally available, coconut-infused water[8]

Bolivia

• Coca Brynco – made with extracts of coca leaves
• Coca Colla – contains extracts of coca leaves

Canada

• Big 8 – a brand of cola and bottled water distributed by Sobeys
• Brio Chinotto
• Canada Dry – very popular brand of ginger ale, but many other soft drinks are available

Denmark

• CULT Energy Drink
• Dansk Citronvand – carbonated lemonade
• Faxe Kondi – lemon-lime sports drink

France

• Auvergnat cola – regional cola introduced in 2009
• Badoit – French brand of mineral water
• Breizh Cola – regionally available cola

Germany

• 28 BLACK – Natural Energy Drink[20]
• Afri-Cola – cola with a high caffeine – 25 mg/100ml level
• Apfelschorle – carbonated mineral water and apple juice
• Sprite – Coca-Cola CompanyA&W

Iran

• Aab Zereshk[29] – a traditional drink made of soaked dried berberis in cold water
• AshiMashi – soda available in three flavours from the AshiMashi Group[30]
• Delester A non-alcoholic beer that can come malt.

Israel

• Kristal
• Prigat – brand of juices available in 16 countries from Gat Foods
• Rozina's

Madagascar

• BonBon Anglais

Philippines

• Cheers – a low-cost citrus flavoured soda from Cosmos
• Jaz Cola – locally available cola from Coca-Cola[45]
• Lemo-Lime

United States

• 180 – an energy drink produced by Anheuser-Busch
• 7Up – licensed by Dr Pepper/7Up, Inc. to local bottlers[59]
• Ale-8-One – a ginger-and-fruit drink distributed mostly in Kentucky[60]
• A. J. Canfield's
• Amp Energy – an energy drink from PepsiCo
• Aquafina – bottled water distributed by PepsiCo
• Arizona – mostly iced teas, marketed in distinctive tall, 23-oz. cans
• A-Treat

And Many More!!!!!!

Works Cited

About Us. (n.d.). Retrieved February 1, 2015, from Coca-Cola Beverages and Products: http://www.worldofcoca-cola.com/about-us/coca-cola-beverages-products/

Britian, C.-C. G. (n.d.). Does Coca-Cola produce the same drinks in every country? Retrieved February 1, 2015, from Coca-Cola Great Britian: http://www.coca-cola.co.uk/faq/products/does-coca-cola-produce-the-same-drinks-in-every-country.html

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