Advertising Methods Comparsion - Network Tv and Cable Tv

Network TV and cable TV all are called TV advertising. The attractiveness of television advertising is that market can reach both local and national markets.  In addition, television advertising now have two newer trends: the virtual ads and the abbreviated 15 to 30-second ads. The virtual ads like banner-type logos and brief message can be superimposed onto sports events. Another trend is abbreviated 15 or 30-second ad, which costs less to make and it is much suitable for most viewers.

Radio advertising has always been a popular media choice for up-to-the-minute newscasts and  to target local audiences. Because people find they have less free time to read news and get new infomation, they found that radio can provide the immediate information and entertainment for them while they are driving on their way to work. Therefore,marketers frequently use radio advertising to reach local audiences. In addition in recent years online listeners can use the internet to listen to the radio from, so oversea radio listeners also can receive the advertising from the radio. Now the radio advertising has been playing an increasingly important role in both national and global advertisement.

Newspaper advertising continues to dominate the local markets. According to the research, newspaper advertising accounts for 24 percent of annual advertising expenditures in Canada now. Newspapers offers powerful merchandising services, like coupons and flyers.

Magazine can be divided into two broad categories: consumer magazines and business magazines. These categories are also subdivided into monthly and weekly publications. Canadians like reading magazines, and Canadian companies spent around 590 million advertise in magazines. Automotive, retail, and movies are the biggest spenders in magazine advertising.

Direct mail advertising consists of sales letters, postcard, folders, and booklets. Direct mail are used widespreadly. However, because some  direct mail advertising is stuffed into people's mailboxes every day to grab consumers' attention, so half of the people immediately discard the direct mail they received.

The outdoors advertising is the oldest and simplest media method, which includes billboards, and electronic displays, transport advertising, painted displays. Because of its special advertising display tools, the outdoor advertising is particularly effective along metropolitan streets and other high traffic areas.

...