Apple Computer, Inc.: Maintaing the Music While Introducing Iphone and Apple Tv

Assignment 2: Apple Computer Inc.: Maintaining the Music Business while introducing IPhone and Apple TV

Strayer University

Bus 499- Business Administration Capstone

November 6, 2012

Describe the key strategic challenges facing Apple Computer.

Another challenge facing the company is their partnership with other companies. It is evident that Apple’s management tends to be controlling, hence creating tension between them and their business partners. A number of companies have shown dissatisfaction in partnering with Apples due to this issue. For any business to succeed, itis important that the management maintains excellent supplier relationships, while at thesame time providing quality products. Apple will keep on being ahead of others if they put this into their agenda.

Describe the dimensions along which company success can be measured.

There are a number of dimensions in which company success can be measured.The first is marketing; a successful company is that which has had success in advertising(Duane, Robert & Michael, 2008). Excellent marketing skills translate to an upwardincrease in sales and customers. This is what Apple has been capitalizing on so as to stayahead of its competitors. The company has received awards for engaging in advertisingcampaigns that are original and memorable for its services, especially for iPod andiTunes. A successful campaign is that which is capable of attracting new customersthrough excellent marketing strategies.Secondly, a company’s success can also be measured by its innovativeness,especially for companies that are in the technological field. With the current fast changesin this industry, a company has to be innovative and come out with hew products everytime that satisfies their customers. The opposite would be disastrous, which can evenforce a company to incur losses or close down. A company like Apple has managed tostay on top by inventing new technologies like the iTunes, iPod, iPhone, and Apple TV.The company has also come up with new product lines that include media, hardware andsoftware so as to reach the diversified consumers. These new products are aimed atcapturing newer markets in places like Africa and Asia.A company’s success can also be measured by its globalization over the world. Astimes keep on changing, the way companies do business also changes (Duane, Robert, &Michael, 2008). It is evident that the world is becoming globalized at a very high rate.Companies are no longer national but becoming international. Globalization has broughtup venues for newer markets, which companies are supposed to put into good use. A

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