Samsung Marketing Analysis - Mobile Phone Industry
Autor: pradip200 • April 20, 2016 • Research Paper • 5,742 Words (23 Pages) • 1,237 Views
[pic 2]
Marketing Analysis - Mobile Phone Industry
SAMSUNG
Name of the student : Pradip Kumar Krishnamoorthy
Student Id : 159084964
Program : Master of Business Administration
Batch No : MBSD51507A
Module : Marketing Management
Module Code : PGBM15
Lecturer : Mr. Frankie Lim
Submission Date : 08/01/2016
Due Date : 08/01/2016
Table of Contents
PART A
1.0 INTRODUCTION…………………………………………………………………………. 4
1.1 BACKGROUND OF MOBILLE INDUSTRY…………………………………………... 5
2.0 INTERNAL (COMPANY)………………………………………………………………... 5
2.1 VMO………………………………………………………………………………………... 5
2.2 RESOURCES OF SAMSUNG……………………………………………………………. 6
2.3 STRATEGIES OF SAMSUNG…………………………………………………………… 6
2.4 STP OF SAMSUNG……………………………………………………………………….. 6
2.5 7P’s OF SAMSUNG……………………………………………………………………….. 7
3.0 EXTERNAL ANALYSIS…………………………………………………………………. 8
3.1 MACRO ENVIORNMENTAL ANALYSIS…………………………………………….. 8
3.1.1 PESTEL analysis…............................................................................................................ 8
3.2 MICRO ENVIORNMENTAL ANALYSIS…………………………………………….. 11
3.2.1 3C’s OF SAMSUNG…………………………………………………………………… 11
3.3 SWOT analysis…................................................................................................................ 11
3.4 ANSOFF MATRIX………………………………………………………………………. 13
PART B
...