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Samsung Marketing Analysis - Mobile Phone Industry

Autor:   •  April 20, 2016  •  Research Paper  •  5,742 Words (23 Pages)  •  712 Views

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               Marketing Analysis - Mobile Phone Industry

                                         SAMSUNG

                         

Name of the student     : Pradip Kumar Krishnamoorthy

Student Id                     : 159084964

Program                        : Master of Business Administration

Batch No                       : MBSD51507A

Module                          : Marketing Management

Module Code                : PGBM15

Lecturer                        : Mr. Frankie Lim

Submission Date          : 08/01/2016

Due Date                       : 08/01/2016

Table of Contents

                                                       PART A

1.0 INTRODUCTION…………………………………………………………………………. 4

1.1 BACKGROUND OF MOBILLE INDUSTRY…………………………………………... 5

2.0 INTERNAL (COMPANY)………………………………………………………………... 5

2.1 VMO………………………………………………………………………………………... 5

2.2 RESOURCES OF SAMSUNG……………………………………………………………. 6

2.3 STRATEGIES OF SAMSUNG…………………………………………………………… 6

2.4 STP OF SAMSUNG……………………………………………………………………….. 6

2.5 7P’s OF SAMSUNG……………………………………………………………………….. 7

3.0 EXTERNAL ANALYSIS…………………………………………………………………. 8

3.1 MACRO ENVIORNMENTAL ANALYSIS…………………………………………….. 8

3.1.1 PESTEL analysis…............................................................................................................ 8

3.2 MICRO ENVIORNMENTAL ANALYSIS…………………………………………….. 11

3.2.1 3C’s OF SAMSUNG…………………………………………………………………… 11

3.3 SWOT analysis…................................................................................................................ 11

3.4 ANSOFF MATRIX………………………………………………………………………. 13

                                                                 PART B

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