Marketing Objectives of Vyta Blast

Marketing Objectives of Vyta Blast

1. Corporate Marketing Objective

1.1. Vyta Blast has participated in marketing with fresh advertising, media, and public relations agency partners and a multi-million dollar campaign planned this year to support their portfolio. Pooled with their attention on developing strong retail partnerships Vyta Blast will produce new advantages envisioned at enhancing the consumers' refreshment experience. Vyta Blast promotes awareness and education to help the consumer find the products that fit their needs. Our goal is to inform the target audience about features and benefits of our products and its advantages.

2. Specific Marketing Objective

2.1

Vyta Blast’s product will be a household brand that will advance consumer acceptance for their quality, groundbreaking concept, and nutritional value that incorporates an exciting and fun soft drink for children. . Vyta Blast is the first juvenile only distributor in its category in the world. Our specific marketing objectives are to continue to promote our product as the most nutritional and most enjoyable for children. This means being presented in key trade press, and to gain more acknowledgements in the adolescent market.

3. Objectives of the Marketing Plan

3.1 The purpose of the marketing strategy goes hand in hand with the complete advertising objectives of the whole organization. Vyta Blast takes the trust that parents and caregivers place in our brand very seriously. We are committed to excellence and nutritional vue.

Market Selection and Target Markets

1. Possible Market Segments

1.1 Vyta Blast operates in three segments: Juvenile products, Soft Drinks, and Vitamin Products.