Marketing Management: Airasia

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OUM Business School

MBA

September Semester / 2015

BMMK 5103

MARKETING MANAGEMENT

NAME                        :         NUR SYAHIDAH WONG ABDULLAH

MATRICULATION NO                :         CGS01123301

IDENTITY CARD NO.        :         770602-12-5080

TELEPHONE NO.                :         013 – 830 - 0206

E-MAIL                  :         syahidahwong@oum.edu.my

LEARNING CENTRE        :         SABAH LEARNING CENTRE

Table of Contents                                                                                Pages

1.0        Executive Summary                                                                         1        

2.0        Company Background                                                                                              2

        2.1        AirAsia Vision                                                                 3

        2.2        AirAsia Mission                                                                 3

        2.3         AirAsia Strategies                                                                 3

3.0        Situation Analysis                                                                         4

4.0        SWOT Analysis                                                                         9

        4.1        AirAsia External Opportunities & Threats                                         9

        4.2        AirAsia Internal Strengths & Weaknesses                                        12

5.0        Marketing Goals and Objectives                                                        15