How to Advertise to Customers

IX. DIY

A. How to advertise to customers.

1. Website

a. Have a DIY section on their website that can answer all questions

customers may have.

b. Advertise the DIY section on their front page. It should stand out once

the customers open their web link.

c. Simple floors should also have videos on how customers should

proceed with the flooring on their website under the DIY section.

2. Social Media Outlets

a. Simple Floors should have mini clips of their videos on social media

such as one-minute Twitter and Instagram videos. Store reps can also

record ten second Snapchat videos of in store tutorials (if Simple Floors

decides to go along with the recommended in store tutorials).

b. The DIY videos located on the website should also be placed on

YouTube, but not in full length. If the videos aren’t in full length it

would encourage the customer to visit Simple Floor’s website to see

the rest of the video while being exposed to the website.

B. How/what to display in their videos.

1. Separate videos based on the kind of flooring that is being installed.

a. Simple Floors carries several different kind of floors such as laminate

floors, solid hardwood floors, plywood floors, etc. Instead of all being

compiled into one video, there should be different videos explaining the

process and what tools are needed to implement each kind of floor.

2. Provide recommendations

a. Explain to people that are viewing the video how to maintain long-term

sustainability with the flooring, such as