B2b Marketing
Autor: jon • February 6, 2012 • Essay • 455 Words (2 Pages) • 1,696 Views
• Worldwide ICT spend in the SMB market segment is growing at 3 times that of large companies
• Global Software as a Service market is growing at 25% CAGR
Small is Big
• 95% of Indian firms are SMBs
Small is Untapped
• 60% of SMBs in India still do not have any ICT infrastructure
Small is Ready
• Broadband Explosion; 9.5 million connections
There are 40,000 standalone retailers in Delhi and 1.5 lacs in NCR.
The needs of this market are unique and require focused attention.
IT as a service:
• Build-as-you-Grow and Pay-as-you-Use business model
• At later stages, Cloud Computing technology to be used for maximum Cost Efficiency.
Product:
A Portal will be designed by the company which will be used by the SMBs especially for the following purposes:
1. Inventory Management and SKUs maintenance.
• Worldwide ICT spend in the SMB market segment is growing at 3 times that of large companies
• Global Software as a Service market is growing at 25% CAGR
Small is Big
• 95% of Indian firms are SMBs
Small is Untapped
• 60% of SMBs in India still do not have any ICT infrastructure
Small is Ready
• Broadband Explosion; 9.5 million connections
There are 40,000 standalone retailers in Delhi and 1.5 lacs in NCR.
The
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