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Last update: February 14, 2015
  • How Quality Affected the Brand Value of Videocon

    How Quality Affected the Brand Value of Videocon

    HOW QUALITY AFFECTED THE BRAND VALUE OF VIDEOCON This case is on a home appliance manufacturing company called Videocon, how a bad quality of the product can affect the market value of the company. Videocon deals with the making of refrigerator, air-conditioner, mobiles, washing machine and other home appliances products. Videocon has manufacturing units all over the country, with its headquarter in Maharastra and corporate office in Gurgaon, it is also involved in exporting of

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    Essay Length: 1,058 Words / 5 Pages
    Submitted: November 18, 2018 Autor: Aditi Choudhary
  • Samsung: Redefining a Brand Case Summary

    Samsung: Redefining a Brand Case Summary

    Running head: SAMSUNG: REDEFINING A BRAND CASE SUMMARY Samsung: Redefining a Brand Case Summary Ikwuagwu Bassey Ikwuagwu Marketing Management University of Ontario Institute of Technology ________________ Description of the Situation Samsung Electronics emergence as a leading global consumer brand was regarded as one of the great success stories of the past decade. Samsung had been named the world’s fastest growing brand by consulting firm Interbrand in each of the last two years. During that period,

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: November 25, 2018 Autor: eshamo
  • Caffeine in Drinking

    Caffeine in Drinking

    Sam Feygin 1. Even though it is only 9 in the mourning, you have likely seen multiple people enjoy a cup of coffee. If you haven’t, now you have. * As the day goes on, around lunch time, you might see someone enjoy a Coca Cola. Come night time, there are people that drink a Red Bull or a Five Hour Energy in order to stay up to cram for a midterm the next mourning

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    Essay Length: 851 Words / 4 Pages
    Submitted: November 26, 2018 Autor: Sam Feygin
  • Beaume - a Naturalism-Oriented Cosmetic Brand

    Beaume - a Naturalism-Oriented Cosmetic Brand

    1.0 Background 1.1 Introduction and history BeauMe is a naturalism-oriented cosmetic brand created by Extra Virgin in 2015. We share the benefits of nature from the beautiful countryside of Lafayette, California for healthy beauty and promotes the preservation of nature by opting for eco-friendly production methods. We are also one of the few Asian brands that uses organic ingredients certified by France’s ECOCERT organisation. BeauMe Symbol The symbol represents our beliefs and motivation to achieve

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    Essay Length: 2,563 Words / 11 Pages
    Submitted: November 27, 2018 Autor: zjing
  • Water, Water Everywhere... Nor Any Drop to Drink. Wailed the Thirsty Mariner!

    Water, Water Everywhere... Nor Any Drop to Drink. Wailed the Thirsty Mariner!

    Water “Water, water everywhere… nor any drop to drink.” wailed the thirsty mariner! - Samuel Taylor Coleridge Assignment by Group 4: Dhanya | Farhan | Karthik | Praveen Kumar Sripriya | Vignesh P | Vignesh V The times we live in this is a rant that we hear often, both in the rural and urban landscape. Water is unquestionably a resource that is precious, life giving and scarce. This resource that is essential to both

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    Essay Length: 1,569 Words / 7 Pages
    Submitted: December 2, 2018 Autor: vicky1488
  • Innocent Drinks Company - International Growth

    Innocent Drinks Company - International Growth

    Essay Company – Innocent Starting your business from scratch is hard, but interesting. Often it seems that time is wasted and the result is not worth the effort. But if you find "your own formula for success," you will be able to live in prosperity. In this essay I would like to talk about the company '' Innocent '' is one of many examples of successful business from scratch from the life of entrepreneurs who,

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    Essay Length: 763 Words / 4 Pages
    Submitted: December 9, 2018 Autor: dc1968
  • Shanghai Tang: China's First Great Luxury Brand

    Shanghai Tang: China's First Great Luxury Brand

    Case Analysis Shanghai Tang: China's First Great Luxury Brand 1. VIEWPOINT Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories and home decoration products. A Chinese label that set out to rejuvenate Chinese fashion of the 1920's and 1930's. It was created by David Tang and it went from what may be the best for a Chinese brand could be in the eyes of Americans who loves the Chinese culture, to a

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    Essay Length: 674 Words / 3 Pages
    Submitted: January 7, 2019 Autor: Jane Sumague
  • Measuring Brand Equity for Maruti Suzuki Swift

    Measuring Brand Equity for Maruti Suzuki Swift

    Brand Management assignment Image result for iim indore Measuring brand equity For Maruti Suzuki swift Image result for maruti suzuki swift Submitted by Ankur Srivastava-2017PGP381 Priyanka Bansode- Soumya Halder- Sumit- T Prashanth Reddy- Group 11 Why the Maruti Swift A brief history: The Maruti Suzuki Swift was launched in India in May 2005 with a 1.3-litre petrol engine. Later, in early 2007, Maruti introduced the Swift with a Fiat-sourced 1.3 L DDiS engine. In 2010,

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    Essay Length: 1,271 Words / 6 Pages
    Submitted: January 22, 2019 Autor: Idrguy
  • Coffee Brand B Profile (coffee Bean and Tea Leaf Inside La Salle)

    Coffee Brand B Profile (coffee Bean and Tea Leaf Inside La Salle)

    Coffee Brand B Profile (Coffee Bean and Tea Leaf inside La Salle) Results of Your Interview Match College ages 1. Almost daily 2. Espresso double shot, brewed coffee, and Frappuccino 3. Near their school College student must be awake most of the time because of their tests and home works, so they need caffeine to boost themselves up Music enthusiasts 1. Once a week 2. Brewed hot coffee, Macchiato hot 3. Cozy place Music enthusiasts

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    Essay Length: 372 Words / 2 Pages
    Submitted: February 17, 2019 Autor: claudine abesamis
  • Impact of Colours in Branding

    Impact of Colours in Branding

    Impact of On Branding ________________ Introduction ________________ * To study the impact of colors on brands- whether or not colour help create stronger brand * The significance of colour association with brands and whether or not it plays role in brand recognition ________________ Sampling Plan * Type: Convenience Sampling * Size: 100 Samples * Extent: Nation Wide * Time: February ‘10 * Age Group: 18-29 years (70 Male, 30 Female) ________________ Research Instrument * Questionnaire

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    Essay Length: 875 Words / 4 Pages
    Submitted: March 20, 2019 Autor: ruchiij
  • Mba664 Color Is Important to Branding

    Mba664 Color Is Important to Branding

    Coca-Cola COCA-COLA MARKETING AND PACKAGING SHERRY JONES MBA 664 BELHAVEN UNIVERSITY NOVEMBER 26, 2018 When determining possible color options for a new product and packaging, it is important to keep the consumers in mind. The type of message the product is going to portray must be considered. Research is necessary from case studies or similar products and focus groups. Packaging color for the product should make the product easily noticeable to the consumer. It is

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    Essay Length: 845 Words / 4 Pages
    Submitted: April 4, 2019 Autor: mzpink
  • Buad453 Yum Brands Case Analysis

    Buad453 Yum Brands Case Analysis

    Alicia Bauman BUAD 453 Yum Brands Case Analysis Yum! Brands has cornered the market on expanding their businesses globally. The company started by using a joint venture to get started in China. The company formed joint ventures in Beijing and Shanghai with multiple partners including a state-owned bank and a food distributor. However, by 2011, Yum! Owned 83% of its restaurants in China. The company has tried to own restaurants where profit margins exceed 15%

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    Essay Length: 567 Words / 3 Pages
    Submitted: April 8, 2019 Autor: andywilson
  • Webable a Premium Brand

    Webable a Premium Brand

    Since WEBABLE is a premium brand in the agency space, so their payment is also premium. They usually usually pay more than the industry standards as they charge more than the industry standards. their salary ranges from 5k for interns to 80k for planners. If a candidate has previous work experience, they ask them for previous pay slip and pay them more or the same amount. There are certain benefits for reaching goals. For example,

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    Essay Length: 504 Words / 3 Pages
    Submitted: April 13, 2019 Autor: RezwanBukhar_97
  • Luxury Brand Voice Jaguar

    Luxury Brand Voice Jaguar

    Syed Muhammad Shahryar Zaidi 11163 Luxury Brand Voice Brand Management Festina Lotus SA Jaguar Brand Voice Guidelines: Jaguar was founded in 1938 in Switzerland. It’s one of the premium watch brand in the market, with only catering a certain type of niche market as it has only 0.2% market share in 2017(Euromonitor). With saying that the products offered are premium priced products with an initial offering starting from a minimum of 700 euros. To establish

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    Essay Length: 1,096 Words / 5 Pages
    Submitted: April 19, 2019 Autor: Sherry3
  • Brand Elements Are Trademarkable Devices That Serve to Identify and Differentiate That Brand

    Brand Elements Are Trademarkable Devices That Serve to Identify and Differentiate That Brand

    Brand elements are trademarkable devices that serve to identify and differentiate that brand. The main six criteria for choosing brand elements: • Memorability • Meaningfulness • Likeability • Transferability • Adaptability • Protectability Brand Names: • Fundamentally important as it often captures the central theme or key association of a product in a compact and economical fashion • Effective shorthand device • Can be noticed and its meaning registered or activated in memory in a

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    Essay Length: 386 Words / 2 Pages
    Submitted: April 19, 2019 Autor: swat32
  • Article Review - High-Risk Alcohol Use Associated with Past 30-Day Energy Drink Use

    Article Review - High-Risk Alcohol Use Associated with Past 30-Day Energy Drink Use

    ARTICLE REVIEW PAPER Article Review #2 Date: 03/21/2019 NAME: Nichole CLASS INFORMATION: PSY1101, T/R, 1300 TITLE: High-Risk Alcohol use associated with past 30-day energy drink use AUTHOR: Ronald D. Williams Jr., PhD, CHES, Conrad L. Woosley, PhD, CMPC, CHES, Jeff M. Housman, PhD, MCHES JOURNAL: American Journal of Health Studies YEAR: 2018 Volume: 33 Issue: 3 Page#: 113-117 APA CITATION: Williams, R. D., Woolsey, C. L., & Housman, J. M. (2018). High-Risk Alcohol Use Associated

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    Essay Length: 470 Words / 2 Pages
    Submitted: April 24, 2019 Autor: coley1983
  • Vf Brands Case Analysis

    Vf Brands Case Analysis

    Submitted by Sukriti Gupta(PGP09051) Aanchal Agarwal(PGP09064) Ayushi Budhiraja(PGP090) Atul Kumar Sonu(PGP09074) Answer 1 Operational strategy VF used a mixture of both internal manufacturing and outsourcing, a relatively unique operations strategy in the apparel industry. In the 1980s, many major apparel companies began to sell off their internal manufacturing operations and source their products from specialized suppliers whereas many of VF’s major competitors no longer had any internal manufacturing and relied completely on outsourcing. In the

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    Essay Length: 980 Words / 4 Pages
    Submitted: June 11, 2019 Autor: Ayushi Budhiraja
  • Social Responsibility Impact on Corporate Image, Brand Equity and Profitabiity of Nigerian Firms

    Social Responsibility Impact on Corporate Image, Brand Equity and Profitabiity of Nigerian Firms

    SOCIAL RESPONSIBILITY IMPACT ON CORPORATE IMAGE, BRAND EQUITY AND PROFITABILITY OF NIGERIAN BUINESS FIRMS OLAYENI, AKINTUNDE OLUMAYOWA Abstract The study is based on corporate social responsibility of Nigerian business firms and how this affects the level of their profit, their corporate image and ultimately their brand equity that leads to their patronage. It is a study on how the society and an organization connects with each other. Data were gathered from selected organisations on the

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    Essay Length: 8,073 Words / 33 Pages
    Submitted: June 25, 2019 Autor: Akintunde
  • Competitor Brands Price - Quality Positioning

    Competitor Brands Price - Quality Positioning

    Contents PART 1 : Competitor Brands Price/Quality Positioning Graph 3 PART 2: Identifying a New Target Market 4 PART 3: 4P Marketing Strategy 7 ________________ Launching a New Line of Fragrance in the Canadian Market PART 1 : Competitor Brands Price/Quality Positioning Graph The fragrance market has a lot of fashionable brands, all of which are designed for a particular target market. Brand Name Asking Price (CDN) Original Package Size (m/l) Price Per m/l (CDN)

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    Essay Length: 1,902 Words / 8 Pages
    Submitted: July 15, 2019 Autor: AceRifo96

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