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Impact of Colours in Branding

Autor:   •  March 20, 2019  •  Dissertation  •  875 Words (4 Pages)  •  52 Views

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Impact        of

On        Branding


Introduction[pic 2][pic 3]


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  • To study the impact of colors on brands- whether or not colour help create stronger brand[pic 6][pic 7]
  • The significance of colour association with brands and whether or not it plays role in brand recognition

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Sampling Plan

  • Type: Convenience Sampling
  • Size: 100 Samples[pic 10]
  • Extent: Nation Wide
  • Time: February ‘10
  • Age Group: 18-29 years (70 Male, 30 Female)


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Research Instrument

  • Questionnaire[pic 14]

Analytical Tools

  • Bar Graphs
  • Pie Charts
  • Chi-Square Test


Analysis and Findings[pic 15][pic 16]


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Colour Association with specific sectors


Telecom Sector[pic 55][pic 56][pic 57]

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