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Last update: February 14, 2015
  • Ben & Jerry's: Preserving Mission & Brand Case Analysis

    Ben & Jerry's: Preserving Mission & Brand Case Analysis

    Executive Summary When the culture and values of an organization are compromised, backlash can occur both internally and externally. The history of Ben & Jerry’s highlights the repercussions that can result from a deviation of values. Ben & Jerry’s is an ice cream company that was created in Burlington, Vermont by Ben Cohen and Jerry Greenfield in 1978. The company’s recipe for success stems from its laid back, employee centered environment and from its dedication

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    Essay Length: 2,507 Words / 11 Pages
    Submitted: November 12, 2012 Autor: kdischer
  • Reebok Brand Case

    Reebok Brand Case

    World of Sporting Goods ranking 2 Adidas, Why would they need to acquire ranking 3 Reebok? The answer is that it is not as they are one. If ranked 3 such as eating and living alone, the big three's Law has been breached. The place 'winner-takes-all rule of' is replaced. Through M & A and now the second and nine in the heyday of Nike and Adidas fight is now looking experts say. Indispensable to

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    Essay Length: 292 Words / 2 Pages
    Submitted: July 15, 2013 Autor: dotleem
  • Branding Case

    Branding Case

    Branding is an image which is marketed so that it is recognized by the public and identified with a particular product where there is different kind of companies which are selling the same product for example two companies selling the same product e.g. jacket whereas one is cheaper than the other because of the brand name. It’s more likely that the branded one is going to be bought as a lot of people know the

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    Essay Length: 421 Words / 2 Pages
    Submitted: December 18, 2013 Autor: anisahnasir12
  • Events as a Framework for Tourist Destination Branding – Case Studies of Two Cultural Events in Croatia

    Events as a Framework for Tourist Destination Branding – Case Studies of Two Cultural Events in Croatia

    Abstract Events have become an increasingly signi cant component of des na on branding. Many des na- ons throughout the world have developed events por olios as a s a gic ini a ve to a act tourists and to reinforce their brand. In this paper, the focus of research will be on tourist des na on brand- ing by means of events. e rela onship between events and des na on branding is examined

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    Essay Length: 7,307 Words / 30 Pages
    Submitted: March 12, 2018 Autor: adsda
  • Samsung: Redefining a Brand Case Summary

    Samsung: Redefining a Brand Case Summary

    Running head: SAMSUNG: REDEFINING A BRAND CASE SUMMARY Samsung: Redefining a Brand Case Summary Ikwuagwu Bassey Ikwuagwu Marketing Management University of Ontario Institute of Technology ________________ Description of the Situation Samsung Electronics emergence as a leading global consumer brand was regarded as one of the great success stories of the past decade. Samsung had been named the world’s fastest growing brand by consulting firm Interbrand in each of the last two years. During that period,

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: November 25, 2018 Autor: eshamo
  • Buad453 Yum Brands Case Analysis

    Buad453 Yum Brands Case Analysis

    Alicia Bauman BUAD 453 Yum Brands Case Analysis Yum! Brands has cornered the market on expanding their businesses globally. The company started by using a joint venture to get started in China. The company formed joint ventures in Beijing and Shanghai with multiple partners including a state-owned bank and a food distributor. However, by 2011, Yum! Owned 83% of its restaurants in China. The company has tried to own restaurants where profit margins exceed 15%

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    Essay Length: 567 Words / 3 Pages
    Submitted: April 8, 2019 Autor: andywilson
  • Vf Brands Case Analysis

    Vf Brands Case Analysis

    Submitted by Sukriti Gupta(PGP09051) Aanchal Agarwal(PGP09064) Ayushi Budhiraja(PGP090) Atul Kumar Sonu(PGP09074) Answer 1 Operational strategy VF used a mixture of both internal manufacturing and outsourcing, a relatively unique operations strategy in the apparel industry. In the 1980s, many major apparel companies began to sell off their internal manufacturing operations and source their products from specialized suppliers whereas many of VF’s major competitors no longer had any internal manufacturing and relied completely on outsourcing. In the

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    Essay Length: 980 Words / 4 Pages
    Submitted: June 11, 2019 Autor: Ayushi Budhiraja
  • Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary Chapter One- Background Information Intel Corporation started in 1968 by the creation of Robert Noyce and Gordon Moore, and Andy Groove joined the corporation near the very start. The beginning of the firm's focus was to make semiconductor computer memory. In the early 1970's, the company already experienced serious competition. From the beginning of the company, Intel realized the importance of partnering with computer companies. The

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: February 28, 2011 Autor: moto
  • Spectrum Brands Inc Case Study

    Spectrum Brands Inc Case Study

    Problem Statement Spectrum Brands Inc. has made a number of acquisitions with aim of diversifying and expanding brand portfolio. The biggest challenge that faces the company at the moment is how to establish an effective functional national sales force from the diverse teams from the acquired companies. Situation Analysis Background Spectrum Brands Inc., is a global company which means that the survival of the company depends a lot on the strategies it adopts to create

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    Essay Length: 2,113 Words / 9 Pages
    Submitted: March 3, 2013 Autor: ssyq3a
  • Personal Branding Plan Case

    Personal Branding Plan Case

    PERSONAL BRANDING PLAN Personal Branding Plan Suecirin Colon MKT 421 February 11,2015 Ana Santini-Figueroa ________________ Personal Branding Plan I have been cooking for more than 20 years. I have worked in several different areas away from cooking to include retail, reception, executive secretary and office manager. The most that had always captured my attention was always satisfying the customers regarding their stomach. I have worked for the United States Army for more than 5 years

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    Essay Length: 776 Words / 4 Pages
    Submitted: February 15, 2015 Autor: Suecirin Colon
  • Intimate Brands, Inc. Case Study

    Intimate Brands, Inc. Case Study

    VICTORIA’S SECRET MKT 2300 December 2, 2008 Intimate Brands, Inc. is the parent company of Victoria’s Secret which is headquartered in Columbus, Ohio (Glamorous, Intimate, Powerful, On-line posting). Victoria’s Secret is described as one of the hottest, sexiest, most glamorous stores in the world (Glamorous, Intimate, Powerful, On-line posting). They sell a variety of items that they refer to as “dazzling” and these products range from apparel, beauty products, sleepwear, hosiery, and what they are

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    Essay Length: 3,126 Words / 13 Pages
    Submitted: May 24, 2015 Autor: sunshyne0004
  • Branding Yoga Case

    Branding Yoga Case

    512-025 Branding Yoga 9 - 512 - 025 R E V : A P R I L 2 4 , 2 0 1 1 R O H I T D E S H P A N D É K E R R Y H E R M A N A N N E L E N A L O B B Branding Yoga I guarantee you, yoga will compete with computers, music, sports, automobiles, the

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    Essay Length: 6,015 Words / 25 Pages
    Submitted: July 3, 2015 Autor: Rodrigo Palma Heredia
  • Favorite Brand Paper Case

    Favorite Brand Paper Case

    FAVORITE BRAND PAPER Favorite Brand Paper Felicia Lombard MKT/421 February 23, 2015 Ronald Rouillier ________________ Favorite Brand Paper Air Jordan is one of America’s number one brand in athletic tennis shoes and sportswear while also securing their place as the premiere choice to consumers for decades. Air Jordan does not sell just only because of their diversity and variety, but also for its effective strategies in marketing. This paper will analyze what strategies make Air

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: July 19, 2015 Autor: Fee Lombard
  • Case Study 2 - Hunsk Motorcycle Manufacturer Should Use Marty’s Approach Which May Restore Authenticity to the Brand

    Case Study 2 - Hunsk Motorcycle Manufacturer Should Use Marty’s Approach Which May Restore Authenticity to the Brand

    Case study II The key issue in this case study is whether the motorcycle manufacturer, HUNSK, should use Marty’s approach which may restore authenticity to the brand. The source of this issue is that sales are declining. Marty, who is really passionate about motorcycles, is trying to change the culture of the company by trying to make it more authentic. He is one of the few people that truly understand how to market its products

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    Essay Length: 571 Words / 3 Pages
    Submitted: January 18, 2016 Autor: masa
  • L’oreal: Global Brand, Local Knowledge Case Study

    L’oreal: Global Brand, Local Knowledge Case Study

    L’Oreal: Global Brand, Local Knowledge Case Study The case study sums up the strategies adopted by L'Oreal to adapt to different environment and the flexibility they adopted to have an impact in the market through effective Marketing strategies. The case study also highlights how innovation has been the nucleus of their development and how this focus on innovation helped them gain and maintain their position in the market. The study also highlights how efficiently they

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    Essay Length: 568 Words / 3 Pages
    Submitted: July 21, 2016 Autor: ramyak
  • Starbucks Case - Brand Management

    Starbucks Case - Brand Management

    The success story of Starbucks started when three coffee fanatics – Gerald Baldwin, Gordon Bowker and Ziev Sieglopened a small coffee shop in Seattle in 1971. The shop specialized in selling whole Arabic beans to a niche market of coffee connoisseur. In 1982 Howard Schultz joined the Starbucks marketing team. His vision was to create a chain of coffeehouses that would become America’s “third place” beside the work and the home. wanted to create a

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    Essay Length: 835 Words / 4 Pages
    Submitted: November 3, 2016 Autor: JULWUE
  • Case Study: Splash Corporation (a): Competing with the Big Brands

    Case Study: Splash Corporation (a): Competing with the Big Brands

    Case study: Splash Corporation (A): Competing with the Big Brands 1. Problem Identification Splash has to figure out what market strategy should apply for 2006 to maintain its long-term profits and market share in cosmetics and toiletries industry. It should pick out which brands and products should be concentrated on, and how these products should be branded and marketed. Compared with its multinational competitors, Splash has limited marketing budget, meager branding sources, and small economics

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    Essay Length: 1,526 Words / 7 Pages
    Submitted: December 7, 2016 Autor: Ziyan Peng
  • Wrigley’s Eclipse Gum: Managing Brand Adolescence Case Analysis

    Wrigley’s Eclipse Gum: Managing Brand Adolescence Case Analysis

    Wrigley’s Eclipse Gum: Managing Brand Adolescence Case Analysis File:Eclipse-Ice-gum- ... Group 3 Ramandeep Kaur, Keyomi Jones, Stacie Lake Marketing 5410, Professor S. Kim California State University, Stanislaus I. Introduction Wrigley’s Gum is an ideal brand that first started out in 1891 when William Wrigley Jr. was just selling soap and baking powder in Chicago. As he was selling soap and baking powder, he noticed that the sticks of chewing gum that he was giving out

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    Essay Length: 2,977 Words / 12 Pages
    Submitted: December 13, 2016 Autor: Keyomi Jones
  • An Analysis of Brand Extensions in the Hospitality Industry - the Case Study of Giorgio Armani

    An Analysis of Brand Extensions in the Hospitality Industry - the Case Study of Giorgio Armani

    Executive Summary The study is an analysis of factors that influence the luxury brand extensions into the hospitality industry in China. The review of literatures identifies five factors that are later measured through hypothesis testing. The incentives and strategies for launching brand extensions from the product line to the service line are also explored. A mixed method was used in the collection of data which involved face to interviews with eight professionals from the hospitality

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    Essay Length: 5,574 Words / 23 Pages
    Submitted: May 3, 2018 Autor: Dennoz30
  • Obhr Case Stusy

    Obhr Case Stusy

    OBHR 428 a. I have heard and observed so many instances of cheating by students at Purdue University. Each semester, I at least come across two to three instances of cheating that are either observed by me or heard through my friends. These instances take place not only during the exams but also in various other forms such as in project submissions, online homework, solved past papers and essays etc. Over 10 to 15 instances

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    Essay Length: 662 Words / 3 Pages
    Submitted: February 25, 2011 Autor: Antonio
  • Case Study World Co's Supply Chain Management

    Case Study World Co's Supply Chain Management

    ASSIGNMENT 1 1. Compare Worldco's supply chain practices to those of most apparel manufacturers? Apparel in japan was more of based upon uncertain demand and short lifecycles.The major difference s between apparel retailing in the US and Japan was that of product variety and cost of real estate.Apparel retailing in japan mainly focused on keeping the gross margins high,inventory turns flexible(Small batch lots/required based) and quickly responding to market signals.The Gross margins in Us on

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    Essay Length: 740 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • Apple Inc Case Study

    Apple Inc Case Study

    Apple Computer Inc. an american computer technology company ignited the personal computer industry in the 1976 with its invention of "Apple I" which at the time was the first personal computer, this kicked off a new era for future computer companies to come. Apple Computer Inc. leads todays industry with its sleek modern design which targets mainly the newer generation with its revolutionized iPhone 4‘s, iMac's and many other unique products that captured the heart

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    Essay Length: 330 Words / 2 Pages
    Submitted: February 28, 2011 Autor: simba
  • Charlie Long Case Memo

    Charlie Long Case Memo

    Charley Long is a truck driver, the 18-wheeler variety. He works for Fishy Co, a seafood company in Mobile, Alabama, and drives a company truck. Charley's job entails leaving Mobile at 4:00PM each day (5 days per week) and delivering fresh fish to restaurants and wholesale fish distributors in Mississippi and Louisiana. His last stop, in Lafayette, Louisiana, is generally around 12:00 Midnight. It normally takes Charley about five hours to get back to Mobile.

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    Essay Length: 973 Words / 4 Pages
    Submitted: March 1, 2011 Autor: viki
  • Harley Davidson Strategic Case Analysis

    Harley Davidson Strategic Case Analysis

    My presentation of the analysis of this case would be very specific and to the point. I would relate to certain broad strategy areas and describe them in enough depth to help understand the concept, without going into the complete details. Post analysis of the Harley Davidson turn-around, I see the activities and planning involved by the entire management team, to be somewhat as highlighted below. I would also link these aspects with an (I)

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    Essay Length: 746 Words / 3 Pages
    Submitted: March 1, 2011 Autor: viki
  • America online Case Study

    America online Case Study

    Week 4 Additional Case Study: America Online, Inc. Question 1: Prior to 1995, why was America Online (AOL) so successful in the commercial online industry relative to its competitiors CompuServe and Prodigy? Answer: America Online was more successful due to the pricing rate structure. The rate structure that AOL offers is relatively easier to understand and anticipate. It offers cheaper standard pricing. America Online charged the customers a monthly fee of $9.95 for access to

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    Essay Length: 609 Words / 3 Pages
    Submitted: March 8, 2011 Autor: rita

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