Coffee Brand B Profile (coffee Bean and Tea Leaf Inside La Salle)
Autor: claudine abesamis • February 17, 2019 • Research Paper • 372 Words (2 Pages) • 515 Views
Coffee Brand B Profile (Coffee Bean and Tea Leaf inside La Salle) | Results of Your Interview | Match |
College ages |
| College student must be awake most of the time because of their tests and home works, so they need caffeine to boost themselves up |
Music enthusiasts |
| Music enthusiasts tend to order hot and cold drinks while listening to music of their choice |
Early adopter explorer |
| Early adopter explorer always need high-speed internet for browsing new trend and technology, so they order iced coffee or café latte to boost up |
Position of the brand as perceived by the patron | CBTL is number one in position because of its quality and good service. | The drinks of the people that we interviewed, matched their profession and age. |
The target market segment that we have interviewed clearly shows that the drinks they have ordered are mostly suited to their need and wants.
Questions:
- How frequent do you visit this coffee outlet?
- What do you usually drink or order?
- Why do you prefer this establishment among the rest?
Stats- pass part 1 TUESDAY
WRITE MARKETING IN PAPER & ONLY and print
Coffee Brand A Profile (Starbucks at San Fernando) | Results of Your Interview | Match |
Special Mothers |
| Social mothers tend to be conscious on their health so tea is the best choice for them. |
Sports fanatics |
| Sports fanatics tend to be on the go. With this, they ordered drinks with caffeine. |
Family travelers |
| Family travelers tend to relay from long trips and talk about what happens on the road. |
Position of the brand as perceived by the patron | CBTL is number one in position because of its quality and good service. | The drinks of the people that we interviewed, matched their profession and age. |
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