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Last update: February 12, 2015
  • Marketing 741 - Mountain Dew Case Study

    Marketing 741 - Mountain Dew Case Study

    Alternative Selection: Which two advertisements should Mountain Dew select? Kenan-Flagler Business School NAME Marketing 741 SECTION Executive Summary I recommend that Mountain Dew selects the Cheetah and Bohemian Rhapsody ads as the two scored the highest on the 4 criteria. Case Analysis Developing Criteria for Communications Assessment The first dimension of criteria on which we should judge the advertisements is the appeal to target audiences. Mountain Dew wants to appeal to a younger audience, particularly

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: September 24, 2017 Autor: Gregory Bantista
  • Green Mountain Resort Case Study

    Green Mountain Resort Case Study

    Introduction The troubles facing the Green Mountain resort are to do with staffing issues /concerns and the problem with turnover. Although the location of the resort is not ideal (located in the poorest area of the state), the management had attracted a group of hard working employees. Yet due to lack of promotion and advancement at the resort the excellent members of the staff have moved onto other resorts leaving behind the novices and poorer

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    Essay Length: 328 Words / 2 Pages
    Submitted: January 31, 2012 Autor: mase2k
  • Sun Mountain Fire Case Study

    Sun Mountain Fire Case Study

    1. What features are there in the wildland fires decision making context? What type decision context and decision problems is it? What are the decision objectives and criteria in such sort of context? What decision tools can be used? 1) From my point of view, the major feature in the wildland fires decision making context is management confusion. There’s several leaders in the decision making process, and eventually Mr. Wang, who should be the real

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    Essay Length: 748 Words / 3 Pages
    Submitted: March 30, 2012 Autor: amycai2009
  • Mountain Dew Case

    Mountain Dew Case

    Case Study: Mountain Dew • Evaluated Mountain Dew's situation in 1999. In 1990s The CSD market had pulled back the cola growth and opened up the market for “flavor” CSD. Pepsico during this time had picked up a major share of the CSD category by leveraging on the new rage of carbonated drink “Mountain Dew”- that came with a refreshing strong citrus flavour. Though the market penetration of mountain dew was not as high as

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    Essay Length: 971 Words / 4 Pages
    Submitted: September 24, 2014 Autor: siimk_2
  • Mountain Dew Case

    Mountain Dew Case

    Alternative Selection: Which two advertisements should Mountain Dew select for the Super Bowl? Executive Summary For the super bowl, the two ads that would be good fit are Showstopper and Mock Opera. These are creative, help convey Mountain Dew’s brand message, are likely to appeal to everyone, not just the target audience and will position Mountain Dew to increase its market share. Case Analysis: The goal of this write up is to determine which two

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    Essay Length: 889 Words / 4 Pages
    Submitted: November 7, 2015 Autor: k a
  • Case Study Green Mountain Resort

    Case Study Green Mountain Resort

    Introduction One thing for certain is that change occurs with an organization. Change is inevitable and within a company, it should be handled carefully. Initiating change is a difficult process to initiate within a company with people who are not so adaptable to change. In any business, change management is a systemic approach to dealing with change, both from the perspective of an organization and on the individual level. For example, there are two images

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    Essay Length: 547 Words / 3 Pages
    Submitted: March 8, 2012 Autor: kmitch1524
  • Green Mountain Case Study

    Green Mountain Case Study

    1) Which of the 6 images can be identified in the assumptions about managing turnover that were held by: A) Gunter At the beginning we can see that Gunter had an image of change as a nurturer sometimes but mostly as a director, which means that he was trying to analyse and control the situation, he was able to recognize an important turnover as a real issue for the Green Mountain Resort. In order to

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    Essay Length: 322 Words / 2 Pages
    Submitted: December 6, 2012 Autor: crouz
  • Erik Peterson - General Manager of Green Mountain Cellular Telephone - Case Study

    Erik Peterson - General Manager of Green Mountain Cellular Telephone - Case Study

    Background Factor: Erik Peterson is MBA graduate hired as the General Manager of Green Mountain Cellular Telephone (GMCT). He was hired by Ric Jenkins, the president and founder and thought he would be working directly for Jenkins. Peterson studied electrical engineering as an undergraduate, was an officer at U.S. Army Signal Corp and his interest in the field was high, yet he never worked in the cellular industry or operations before hired by GMCT. GMCT

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    Essay Length: 1,076 Words / 5 Pages
    Submitted: December 2, 2015 Autor: Hae Hwang
  • Case Study World Co's Supply Chain Management

    Case Study World Co's Supply Chain Management

    ASSIGNMENT 1 1. Compare Worldco's supply chain practices to those of most apparel manufacturers? Apparel in japan was more of based upon uncertain demand and short lifecycles.The major difference s between apparel retailing in the US and Japan was that of product variety and cost of real estate.Apparel retailing in japan mainly focused on keeping the gross margins high,inventory turns flexible(Small batch lots/required based) and quickly responding to market signals.The Gross margins in Us on

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    Essay Length: 740 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • Apple Inc Case Study

    Apple Inc Case Study

    Apple Computer Inc. an american computer technology company ignited the personal computer industry in the 1976 with its invention of "Apple I" which at the time was the first personal computer, this kicked off a new era for future computer companies to come. Apple Computer Inc. leads todays industry with its sleek modern design which targets mainly the newer generation with its revolutionized iPhone 4‘s, iMac's and many other unique products that captured the heart

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    Essay Length: 330 Words / 2 Pages
    Submitted: February 28, 2011 Autor: simba
  • Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary Chapter One- Background Information Intel Corporation started in 1968 by the creation of Robert Noyce and Gordon Moore, and Andy Groove joined the corporation near the very start. The beginning of the firm's focus was to make semiconductor computer memory. In the early 1970's, the company already experienced serious competition. From the beginning of the company, Intel realized the importance of partnering with computer companies. The

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: February 28, 2011 Autor: moto
  • America online Case Study

    America online Case Study

    Week 4 Additional Case Study: America Online, Inc. Question 1: Prior to 1995, why was America Online (AOL) so successful in the commercial online industry relative to its competitiors CompuServe and Prodigy? Answer: America Online was more successful due to the pricing rate structure. The rate structure that AOL offers is relatively easier to understand and anticipate. It offers cheaper standard pricing. America Online charged the customers a monthly fee of $9.95 for access to

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    Essay Length: 609 Words / 3 Pages
    Submitted: March 8, 2011 Autor: rita
  • United Beverage Case Study

    United Beverage Case Study

    United Beverage's first product, Gangbuster Interactive Beverages was succeed in the beverage market and reached wide brand recognition. These years, Gangbuster's sales seems stable. The month profit was almost the same for every month. Paul Diaz came up one innovative idea to expend United Beverage's market and development. After team discussion, they had three opinions to develop the product in the future. One is invest in Gangbuster, maintain the stable sales. Another is develop a

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Ramsey Stockwell Case Study

    Ramsey Stockwell Case Study

    Ramsey Stockwell 1. What are the major issues in this case? The major issues that surround the Ramsey Stockwell case start with the practices of the upper level management. Ramsey Stockwell, the vice president of production, is where some of the issues originate from. Since he is the person who is in control of the product that comes and goes from the company, it is his role to inform other members of management what is

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Lukoil Case Study

    Lukoil Case Study

    LUKOIL CASE STUDY: THEORIES AND INSTITUTIONS- TRADE AND INVESTMENT 1. What theories of trade help to explain Russia's position as an oil exporter? • Natural & Acquired Advantage: 15 more reserves than Saudi Arabia • Similarity Theory: Trade mostly with neighboring countries, former members of Soviet Union. • Porter Diamond Theory: National competitive advantage, with favorable demand, factor conditions, related & supporting industries and strategy. • Interventionist, merchantilism, PLC theories do not apply. 2. How

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    Essay Length: 275 Words / 2 Pages
    Submitted: March 8, 2011 Autor: viki
  • Deutsche Allegemeinversicherung (dav) Case Study

    Deutsche Allegemeinversicherung (dav) Case Study

    Case Abstract Deutsche Allegemeinversicherung (DAV) was a global leader in the insurance industry, writing nearly DM 48 billion in premiums in 1996 in over 32 countries. Its strengths were the breadth of its products which included health, property, and life insurance in addition to its disability income protection. Managers in other firms throughout the industry attributed DAV's success to two key factors: sound, traditional insurance management; and outstanding customer service. Its exceptional group of risks

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    Essay Length: 3,389 Words / 14 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Cost of Capital - West Coast Semiconductor Case Study

    Cost of Capital - West Coast Semiconductor Case Study

    Cost of Capital – Case 4A West Coast Semiconductor Case Study 1. a. Critique WCS' current method of estimating its before-tax cost of debt. Currently WCS determines its before-tax cost of debt by using the coupon rate on the most recent long term bond. This historical rate is not a good estimate for the before-tax cost of debt. The WACC is used primarily to make investment decisions, so the cost of new capital will be

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    Essay Length: 1,977 Words / 8 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Hewitt Packard - Ceo Fired Case Study

    Hewitt Packard - Ceo Fired Case Study

    After Hewlett-Packard fired CEO Carly Fiorina, new CEO Mark Hurd found himself in charge of a struggling, dysfunctional corporation. The strategic vision Fiorina had been using to guide the company—"digital, virtual, mobile, personal"—was vague, and no one knew if it was being executed or not. A confusing matrix structure blurred accountability lines and slowed decision making, and the company reward system was so complex that no one knew how performance affected their bonuses. Talented executives

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    Essay Length: 512 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Starbucks Coffee Product Case Study

    Starbucks Coffee Product Case Study

    Starbucks Product.(Question 1 a,b,c) When you think of Starbucks and what their product is, coffee always is the first thing that comes to mind. Starbuck's core product would ultimately be coffee or coffee beans. There are also many "auxiliary features" and benefits that are offered to consumers at a Starbucks coffeehouse. These features include cold blended drinks, non coffee drinks such as smoothies and frappaccino, pastries, coffee grinders, coffee brewers, and espresso machines. Music that

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    Essay Length: 1,615 Words / 7 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Yahoo! Inc Case Study

    Yahoo! Inc Case Study

    Yahoo! Inc. (YHOO) 701 First Ave. Sunnyvale, California 94089-1019 United States Tel: (408) 731-3300 Fax: (408)731-3301 ________________________________________ Business Services: Internet search engine, audio and video streaming, store hosting and management, and Web site tools and services. Variant Names Four11 Corp. - Merger Viaweb Inc. - Merger 1998/06/01 HYPERparallel Inc. - Merger 1998/12/01 Launch Media Inc. - Acquisition 2001/06/27 Broadcast.com Inc. - Merger 1999/07/31 GeoCities - Merger DialPad Communications Inc. - Merger HotJobs Software - Merger

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    Essay Length: 3,064 Words / 13 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Ryka Inc Case Study

    Ryka Inc Case Study

    Introduction. Ryka, Inc. is one of the highly specialized companies in the competitive athletic footwear industry. What sets the company apart from others in its class is the fact that Ryka designs, develops, and markets athletic footwear just for women. The company was originally founded in 1986 as ABE Corporation. In 1987 it changed its name to Ryka. Sheri Poe was the first CEO of Ryka. She also served as an outstanding spokeswoman for the

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    Essay Length: 1,888 Words / 8 Pages
    Submitted: March 8, 2011 Autor: simba
  • Corporate Finance Padgett Paper Company Case Study

    Corporate Finance Padgett Paper Company Case Study

    Padgett Paper Products Company Question 1. Industry Analysis Padgett Paper, a publicly traded OTC company, sells stationary products such as notebooks and filler paper. a) High Cost of Materials - The paper industry relied on raw material prices like paper, which rose to more than 50% since 1994. b) Lower Profit Margins - With the increase in costs, smaller companies were not able to sustain their profit margins. These small companies were bought out or

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    Essay Length: 1,381 Words / 6 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Mountain Man Case Analysis

    Mountain Man Case Analysis

    Problem statement: With the changes in beer drinking preferences, the Company is facing decline in sale of 2% annually. With the change in state laws, the competition is stiffening, big industry players are driving small firms out of business, and distributors and retailers are dropping smaller brands. Mountain Man customer base is aging and it needs to find an alternative. Situation Analysis: MMBC has been building a strong brand for the last years. Its

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    Essay Length: 1,487 Words / 6 Pages
    Submitted: March 8, 2011 Autor: peter
  • Gome Case Study Anaylsis

    Gome Case Study Anaylsis

    Parties involved in case: Gome – Leading specialized home appliance chain Vs The Color Television Price Alliance (9 core members including Konka, TCL, Hisense, Skyworth, Prima, Rowa, LG, Panda and Westlake) Problem Statement: The color television manufactures have joined hands to form an alliance and decided to control the prices of the color television in the China market. The purpose of this alliance is to stop any further price wars that might happen in the

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    Essay Length: 1,256 Words / 6 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Case Study - Country of Turkey

    Case Study - Country of Turkey

    Turkey is a large, middle-income country with relatively few natural resources. Its economy is currently in transition from a high degree of reliance on agriculture and heavy industry to a more diversified economy with an increasingly large and globalized services sector. - - The energy sector is one that will benefit significantly from the growth in Turkey's economy. "Electricity demand is expected to grow by 7%, on average, each year for the next decade, thanks

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    Essay Length: 446 Words / 2 Pages
    Submitted: March 8, 2011 Autor: peter

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