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Last update: December 2, 2017
  • Marketing Campaign Redbull

    Marketing Campaign Redbull

    Digital Marketing Research proposal to evaluate a digital marketing campaign Company Red Bull Product Red Bull Energy Drink By Chirag Malhotra UM14197 Digital Marketing - Digital marketing is the modern age marketing tool which uses the power of the electronic media ranging from the mobile apps, podcasts, electronic billboards, digital television to radio channels. Internet of things(IoT) has also made this once abstract concept in the marketing jargon a reality which is as we may

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    Essay Length: 855 Words / 4 Pages
    Submitted: March 30, 2015 Autor: achrag
  • Marketing Strategy of Lenovo Mobiles in China

    Marketing Strategy of Lenovo Mobiles in China

    Marketing strategy of Lenovo Mobiles in China Planning part Section 1 The brief 1.0 Title of the project My investigation is about “Marketing strategy of Lenovo mobiles in China”. It is international acknowledged that Lenovo Group Limited is one of the most successful computer hardware and electronics companies nowadays. In spite of its leadership in computer fields, Lenovo Mobile phone has only been developed rapidly in recent years. With the high sales number of about

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    Essay Length: 1,662 Words / 7 Pages
    Submitted: April 1, 2015 Autor: WW7687945
  • What Factor Is the Biggest Reason for Ikea’s Growth and Popularity: Value or Image? Explain Which Is More Important in Us Market?

    What Factor Is the Biggest Reason for Ikea’s Growth and Popularity: Value or Image? Explain Which Is More Important in Us Market?

    BUSINESS SYNOPTIC 1 [BM3319] RUBEN ANBALAGAN Question 2: What factor is the biggest reason for IKEA’s growth and popularity: value or image? Explain which is more important in US market? The significant reason of IKEA gains massive growth and popularity is because of its value. The products value in terms of quality, functionality, style, durability and affordability motivates the customers to visit IKEA’s stores and purchase their various products. According to Mitchman (2014), IKEA also

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    Essay Length: 1,234 Words / 5 Pages
    Submitted: April 1, 2015 Autor: Ruben Anbalagan
  • Social Media Marketing

    Social Media Marketing

    Social Media Marketing Increasing Brand Awareness ________________ Haylee Humphries 771 Road 6 Powell, WY December 2, 2013 Mr. John Smith Small Business Owners Association 321 South Lake Drive Pocatello, Idaho, 83201 Subject: Proposal No. F-002 for Small Business Owners Association Dear Mr. John Smith: I am pleased to submit the following proposal to provide the following suggestions to increase brand awareness. By creating a Facebook and website, a small businesses can get their name out

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    Essay Length: 3,453 Words / 14 Pages
    Submitted: April 4, 2015 Autor: vanpattenkyle
  • Discussion of the Global Financial Crisis and Its Impacts to the International Financial Markets and Institutions

    Discussion of the Global Financial Crisis and Its Impacts to the International Financial Markets and Institutions

    UNIVERSITY COLLEGE DUBLIN Discussion of the Global Financial Crisis and its Impacts to the International Financial Markets and Institutions ________________ 1. Introduction 2. Causes of the Financial Crisis 2.1 Deregulation in 1980s 2.2 Bursting of the Unites States Housing Bubble 2.2.1 History of the booming of US housing bubble 2.2.2 Subprime Loan 2.2.2.1 Appreciation of the house prices 2.2.2.2 Moral Hazard of Credit Rating Agency and Insurance companies 2.2.2.3 Loose risk assessment of the underwriters

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    Essay Length: 6,870 Words / 28 Pages
    Submitted: April 8, 2015 Autor: Investmentfile
  • Final Assignment for Marketing

    Final Assignment for Marketing

    Introduction: In the 21st century the automotive industry are very dynamic and highly competitive. In 1916 BMW founded as a motorcycle and engine manufacturer company in Germany. Form a report of 2013 BMW group had 106,407 employees worldwide. By 2012 all BMW series brand cars sales went up by 10.6%to 1,845,186 units which ensure BMW group retained pole position in the premium segment. one of the major strength of BMW is strongest brand portfolio worldwide

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    Essay Length: 3,793 Words / 16 Pages
    Submitted: April 12, 2015 Autor: rupok99
  • The Increasing Competitive Market

    The Increasing Competitive Market

    Eli Lilly Case * Neeraj Manthalkar Objective: In the increasing competitive market of 1990s the company had set two main goals for the company to achieve: 1. To get the products to the market in 50% less time 2. 25% reduction cost In order to achieve this, the company is considering changing its manufacturing facility. There are two options available (as of now) for the company to make a choice. They are: 1. Specialized facility

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    Essay Length: 1,374 Words / 6 Pages
    Submitted: April 14, 2015 Autor: nam2981
  • P&g Marketing Strategy

    P&g Marketing Strategy

    -Problems P&G is facing Procter and Gamble is a world-known company which it got around 50 categories of products. Although it has been proved successful in the scale of the company, however, there are internal problems of the company. The organizational structures are changing frequently until a project called ‘organization 2005’. Before the launch of this project, P&G is trying different management structures for the whole company, it has been found that there are a

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    Essay Length: 1,249 Words / 5 Pages
    Submitted: April 15, 2015 Autor: samhsyip
  • Social Media Marketing Case

    Social Media Marketing Case

    SOCIAL MEDIA MARKETING Social Media Marketing Northwest Nazarene University Social Media Marketing There has been a shift in how business is being conducted today in comparison with how it was conducted 20 years ago. With the introduction of the internet and personal computers, e-commerce has had a very large impact on how businesses operate and market their products. Media technology is growing and it is having a big impact on businesses today and is expected

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    Essay Length: 804 Words / 4 Pages
    Submitted: April 15, 2015 Autor: Debra Scott
  • Chinenye Nwokey Marketing Research and Segementation

    Chinenye Nwokey Marketing Research and Segementation

    HEALTH MARKETING AND SEGEMENTATION Chinenye Nwokey HCS/539 Steven Briggs February 9th, 2015 ________________ Marketing researches collects and studies the needs and apprehensions of the customer, and then use this information to design a strategy that meets the demands of the customer. Market segmentation is the process of grouping into clusters consumers who have similar wants or needs to which an organization can respond by tailoring one or more elements of the marketing mix (Berkowitz, 2006).

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    Essay Length: 1,390 Words / 6 Pages
    Submitted: April 16, 2015 Autor: ijeebabe
  • Marketing Bultex

    Marketing Bultex

    Management de projet événementiel Identifiez les cibles : directes et indirectes Vous proposez un événement et son déroulé Lors de cet événement Bultex souhaite capter comme le dit sa campagne : « La marque de matelas Bultex est devenue partenaire officiel du Marathon de Paris dont la 34e édition se disputera dimanche 11 avril. Un accord de trois ans a été signé avec Amaury Sport Organisation, propriétaire de l'épreuve. » http://www.strategies.fr/actualites/marques/136355W/bultex-revient-dans-le-sponsoring-sportif-avec-le-marathon-de-paris.html Bultex se présente comme

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    Essay Length: 683 Words / 3 Pages
    Submitted: April 17, 2015 Autor: guyroux58
  • Marketing Mix Case

    Marketing Mix Case

    Over the past few decades, a considerable number of studies have been made on marketing mix. The term of marketing mix was created by Neil Borden in 1964. It is a list of the important elements or ingredients that make up marketing programme; it is also a list of the forces that bear on the marketing operation of a firm and to which the marketing manager must adjust in his search for a mix or

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    Essay Length: 2,312 Words / 10 Pages
    Submitted: April 17, 2015 Autor: YINGJUI
  • International and Global Marketing

    International and Global Marketing

    INTERNATIONAL AND GLOBAL MARKETING International and Global Marketing Name Institution ________________ International and Global Marketing The world is becoming more competitive and concurrently global; therefore the need for corporations to venture into the global marketplace so as to grow business and increase profits (Ronkainen and Menezes, 1996). Most corporations considering or going to the realm of global market lack a monitoring mechanism to determine failure or success. Globalization has quickly developed into a system of

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    Essay Length: 1,810 Words / 8 Pages
    Submitted: April 22, 2015 Autor: ssanjosee
  • Modern Techniques for Marketing Bank Products: Innovative Suggestion for Ncc Bank Ltd

    Modern Techniques for Marketing Bank Products: Innovative Suggestion for Ncc Bank Ltd

    Chapter One Introduction 1.1 Background of the Study An Internship in a real life business organization is required as an obligatory part for the students after completion of academic courses in order to complete the Bachelor of Business Administration Program successfully. Internship is a requirement to complete the BBA Program. IN the four year I just learnt about theoretical knowledge. In internship that is based on practical work and we can get the chance to

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    Essay Length: 14,457 Words / 58 Pages
    Submitted: April 25, 2015 Autor: Tanveer Rafiz Ahmed
  • Marketing Concept

    Marketing Concept

    Introduction Marketing is a strategy for allocating time and money (resources) to obtain profit for supplying product and service. In other words, marketing is the process which firm use to identify, anticipate and satisfy customer needs in order to manage profitability from strong customer relationships (Kotler and Armstrong, 2012). Customer’s satisfaction can be responded by product offering; for example goods, services, experiences, events, persons, places, properties, organizations, ideas and information by which these products are

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: April 25, 2015 Autor: Fern Kultarapanupong
  • Goodwill Marketing Analysis

    Goodwill Marketing Analysis

    I have personally not heard of Goodwill stores. But, being a college student, I do shop at thrift store locations once in a while. I think the biggest benefit for companies that promotes used clothes is that, it is cheap and that the concept of a thift store benefits the society. Mostly, I would go buy a pair of jeans, or normal everyday t-shirt than I can wear to work or college. Generally, for one

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    Essay Length: 995 Words / 4 Pages
    Submitted: April 25, 2015 Autor: a91p
  • Angelo King Marketing

    Angelo King Marketing

    Background 1. Case Background Angelo King founded a motor-hotel (motel) in 1970’s built on service, quality, world class facilities and state of the art housekeeping. In 1986, Angelo King retired and began his humanitarian works; this prompted the family to assess their business model as well. Upon his retirement, his son, Archie King, led the expansion of the business into various locales in Metro Manila and pioneered the transformation of Victoria’s Court with the help

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    Essay Length: 1,049 Words / 5 Pages
    Submitted: April 26, 2015 Autor: JBW22
  • Improvement of Marketing Development of Turkish Industry Products in Lithuania

    Improvement of Marketing Development of Turkish Industry Products in Lithuania

    Improvement of Marketing Development of Turkish Industry Products in Lithuania CONTENTS LIST OF ABBREVIATIONS LIST OF TABLES LIST OF FIGURES INTRODUCTION 1. LITERATURE REVIEW ON PRODUCT DEVELOPMENT AND MARKETING 1.1. Product development and marketing 1.2. Product development process from marketing perspective 1.2.1. Adaptation of existing products in local markets 1.2.2. Product development strategies and emerging markets 1.3. Product marketing and influence of loyalty programs in attracting customers 2. METHODOLOGY OF RESEARCH 2.1. Research methods selection

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    Essay Length: 10,121 Words / 41 Pages
    Submitted: April 28, 2015 Autor: Rayn Singh
  • Meredith: Thanks Good Marketing Information, Meredith Knows Women

    Meredith: Thanks Good Marketing Information, Meredith Knows Women

    Case Questions 1. Meredith’s marketing information system is its core capability. It is a massive database. Strength of the marketing information system is having produced the customer’s insights. This allows the company to understand the needs of the woman. This enables them to build relationships with their customers. On the other hand, a weakness of the marketing information system could be production problem. For example, you gather all the information about these women but

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    Essay Length: 341 Words / 2 Pages
    Submitted: April 30, 2015 Autor: Adija Brown
  • Market Basket: A Regional Chain with National Implications

    Market Basket: A Regional Chain with National Implications

    Market Basket: A Regional Chain with National Implications In the summer of 2014, Market Basket, a regional grocery store chain, found itself in the midst of a dramatic corporate battle that subsequently made its way down to the local neighborhoods and spread its scope to affect several economic factors, both regionally and nationally. What began as the seemingly end to a decades-long family feud, soon revealed the breadth of its implications. During the nine weeks

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    Essay Length: 1,689 Words / 7 Pages
    Submitted: May 2, 2015 Autor: Lvn Life
  • Differentiating Between Market Structures Case

    Differentiating Between Market Structures Case

    Differentiating Between Market Structures Differentiating Between Market Structures John Ryder ECO/365 7/21/2014 Jong Yi ________________ Differentiating Between Market Structures It is important to understand how supply and demand is affected by common resources, private and public goods, and monopolies in order to know the difference between market structures. Labor market equilibrium is established when directly affected by these structures. This type of market structure is shown by many different organizations, which labor supply and demand

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    Essay Length: 1,471 Words / 6 Pages
    Submitted: May 4, 2015 Autor: ryderj13
  • The European Market

    The European Market

    The European market has a certain number of features that give to AD good chances to achieve its pan-european expansion. External factors Context The European market is highly fragmented. No company holds a significant share; AD is #1 in Europe even if it is no present outside its home market; Main four European markets are quite similar (Germany, Italy, UK, France): expected growth should last during last nine years at a rate between 2 and

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    Essay Length: 1,296 Words / 6 Pages
    Submitted: May 4, 2015 Autor: bobbysixkillers
  • Marketing – Comunication Omo

    Marketing – Comunication Omo

    MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS AND FINANCE C:\Users\phuong\AppData\Local\Microsoft\Windows\INetCache\IE\500WMZMB\MC900382574[1].jpg ESSAY TOPIC ❧✵❧ Marketing – comunication OMO ❄❄❄❄❄❄❄❄❄❄❄❄❄❄❄❄❄ PROFESSOR: Phạm Thùy Nguyên Thủy STUDENTS: Phạm Huy Hoàng Tống Thị Khánh Hoàng Hoàng Minh Hải Ngân Vũ Lê Tường Vy ________________ 1. History: After they had started running in 1995, the famous products of Unilever such as Omo, Sunsilk, Clear, Dove, Pond’s, Close-up, Cornetto, Paddle Pop, Lipton,Knorr,etc. And the traditional labels of VietNam are Viso

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    Essay Length: 1,219 Words / 5 Pages
    Submitted: May 5, 2015 Autor: Vy Vu
  • Marketing Mix Essay

    Marketing Mix Essay

    The first element of marketing mix is product, which can be differentiated into three levels, which are core, actual and augmented. It can also be classified into consumer product or industrial products. Marketer need to focus on the products design, quality and features to ensure that they deliver the correct value. Pricing is also another component in the marketing mix tools. Pricing can be influenced by internal factors such as marketing objective, or external factors

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    Essay Length: 294 Words / 2 Pages
    Submitted: May 11, 2015 Autor: bobby_000000b
  • Marketing

    Marketing

    Marketing is the activity, set of institution and process of creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society. Marketing in providing value must be balance for both customers and shareholders. Before creating value for customers, first a marketer needs to understand marketplace and customers’ needs and wants. Needs are states of felt deprivation and according to Abraham Maslow, there are 5 hierarchy of needs. In order of importance,

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    Essay Length: 1,321 Words / 6 Pages
    Submitted: May 11, 2015 Autor: bobby_000000b

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