Improvement of Marketing Development of Turkish Industry Products in Lithuania

Improvement of Marketing Development of Turkish Industry Products in Lithuania

CONTENTS

LIST OF ABBREVIATIONS        

LIST OF TABLES        

LIST OF FIGURES        

INTRODUCTION        

1. LITERATURE REVIEW ON PRODUCT DEVELOPMENT AND MARKETING        

1.1. Product development and marketing        

1.2. Product development process from marketing perspective        

1.2.1. Adaptation of existing products in local markets        

1.2.2. Product development strategies and emerging markets        

1.3. Product marketing and influence of loyalty programs in attracting customers        

2. METHODOLOGY OF RESEARCH        

2.1. Research methods selection        

2.2. Research sample, tools and implementation        

3. ANALYSIS OF TURKISH INDUSTRY PRODUCTS IN LITHUANIA        

3.1. Presentation of Turkish clothing industry        

3.1.1. General overview of textile industry        

3.1.2. Exports of Turkish clothing and textile        

3.2. Results of shoppers’ survey        

4. SWOT ANALYSIS AND STRATEGIC MARKETING IMPROVEMENTS        

CONSLUSIONS AND SUGGESTIONS        

REFERENCES        

ANNEXES        

LIST OF ABBREVIATIONS

EU- European Union

R&D- research and development

LIST OF TABLES

Table 1. Turkey’s exports of clothing by country (thousands US dollars)

Table 2. Distribution of respondents according to gender

Table 3. Distribution of respondents according to age

Table 4. Distribution of respondents according to educational background

Table 5. Distribution of respondents according to income

Table 6. Distribution of respondents according to shopping for clothes frequency

Table 7. Distribution of respondents according to how many shops do they usually visit when shopping