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Last update: May 21, 2015
  • Advanced Marketing Research

    Advanced Marketing Research

    AMR Project Report, IIM-R ________________ Effect of bold advertisements (in various forms of media) on brand’s image and consumer attitudes and perceptions Project report submitted to the Indian Institute of Management Rohtak In partial fulfilment for the award of the diploma of Post Graduate Diploma in Management by Abhishiktha Sarella, Aarti Saini, Apoorva Singh RamyaDeepthi, Navdeep Singh Under the guidance of Dr.S.K. Pandey C:\Users\HP\Desktop\IIM-R Logo.jpg Indian Institute of Management Rohtak August 2014 © 2014Abhishiktha Sarella,

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    Essay Length: 6,943 Words / 28 Pages
    Submitted: September 2, 2015 Autor: JoelDaniel
  • Montana Mountain Biking Marketing Strategy

    Montana Mountain Biking Marketing Strategy

    Unit 3 Case Montana Mountain Biking Jerry Singleton founded Montana Mountain Biking ( MMB) 18 years ago. MMB offers one- week guided mountain biking expeditions based in four Montana locations. Most of MMB’s new customers hear about the company and its tours from existing customers. Many of MMB’s customers come back every year for a mountain biking expedition; about 80 percent of the riders on any given expedition are repeat customers. Jerry is happy with

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    Essay Length: 2,176 Words / 9 Pages
    Submitted: September 7, 2015 Autor: greg5034
  • Aluminum Imports: Marketing

    Aluminum Imports: Marketing

    DeVry University Keller Graduate School of Management Pomona, California ALUMINUM IMPORTS: MARKETING By Mohammad Alaeddin Felipe Diaz Xingming Geng Joilynn Johnston Jimmy King Submitted in Partial Fulfillment of the Course Requirements for BUSINESS PLANNING SEMINAR MGMT 600 Prof. Russell Walker January 17, 2014 ________________ Aluminum is a type of metal that is used in a various industries. The aluminum industry is comprised of raw materials, semi-fabricated, and finished products The United States' aluminum industry annually

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    Essay Length: 1,519 Words / 7 Pages
    Submitted: September 7, 2015 Autor: moal
  • Marketing Plan Web-Based Food Delivery Service

    Marketing Plan Web-Based Food Delivery Service

    EXECUTIVE SUMMARY “Home sweet home” is a web-based company, which deals with the brokerage of home-delivery services in general. Focusing predominantly on food delivery HSH has a project larger in scope for the future, creating a single web portal for any service that will be then delivered directly to the home. The scope of the company is to facilitate people’s daily life and needs, affording clients more time to organize their commitments and the free

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    Essay Length: 1,401 Words / 6 Pages
    Submitted: September 9, 2015 Autor: maryanna
  • Buisness to Buisness Marketing

    Buisness to Buisness Marketing

    2nd of Aug, 2015 From the Desk of Raj Kumar Term Paper B 2 B 2012., VJIM. Dear Students, It has been my endeavour to challenge students on their two aspects, thinking and behaviour. * There is no substitute to thinking and no better thing than to do the “right thing at the right place at the right time”, (planned behaviour) I want you to do a project on B 2 B on the following

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    Essay Length: 392 Words / 2 Pages
    Submitted: September 10, 2015 Autor: Dwayne Johnson
  • Corporate Governance - Bank&market Based Economies

    Corporate Governance - Bank&market Based Economies

    (1) How and what types of circumstances play as a driver behind the thrive of particular types of industries under economy/economies? (Carlin and Mayer): * country characteristics: - quality of accounting standards; - concentration of the banking industry; - ownership concentration. * industry characteristics: - dependence of equity finance; - dependence of bank finance; - dependence of other stakeholders Industries that are equity-dependent: * in advanced countries – growth is strong with good accounting standards

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    Essay Length: 455 Words / 2 Pages
    Submitted: September 11, 2015 Autor: Katrin Kuus
  • Marketing Management

    Marketing Management

    College of Agriculture Department of Agribusiness Management The Market Research on Agrivet Supplies Marketing in Valencia City, Bukidnon In Partial Fulfillment of the Requirements in Marketing Management ( Am55) Submitted to: Mrs. Hazel E. Soliven, MAM Instructor Submited by: Ariola, Banaag, ________________ Table of Contents Title Page ------------------------------------------------------------------------------------------- vi ________________ INTRODUCTION AGRIVETS is a hands-on educational initiative designed to acquaint veterinary and animal science students with primary husbandry and veterinary care of farm animals in

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    Essay Length: 1,005 Words / 5 Pages
    Submitted: September 12, 2015 Autor: aiza
  • Marketing Strategy Case

    Marketing Strategy Case

    MARKETING STRATEGY Brochure The Brochure of Sweet delight contains the information about the product. We made a brochure to market the product by showing the product itself. Giving the details about where it’s to be found and other kinds of promoting the product. We also put the variants to promote the different flavors that we have. To make it more attractive to the market we put some tagline to show that we are committed to

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    Essay Length: 475 Words / 2 Pages
    Submitted: September 13, 2015 Autor: rbau29
  • Marketing Management - Blue Turtle Clothing Company Case Study

    Marketing Management - Blue Turtle Clothing Company Case Study

    Marketing Management COMM 2035 Module 10 Blue Turtle Clothing Company Case Study ________________ Executive Summary Carlie Melcher is owner of Blue Turtle Clothing Company (BTC), which began operations in May, 2003 with the opening of a seasonal clothing and accessories store in Sauble Beach, ON. BTC sold women’s casual and athletic clothing along with complementary products such as children’s clothing, accessories and emu oil. In addition to the store BTC distributed its clothing through two

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    Essay Length: 8,198 Words / 33 Pages
    Submitted: September 16, 2015 Autor: rduvell
  • Google Case Study Marketing

    Google Case Study Marketing

    Name: Madjeukou Teukeu Class: HRA Case: Google 1. Why did google change their selection process? How was the selection process changed? According to the case study, it has been proven that goggle changed their selection process for a couple of reasons. To begin with they switch their selection process because to accomplish their goals, to hire well rounded candidates who demonstrated abilities in the leadership, team work, and others not just those who did well

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    Essay Length: 441 Words / 2 Pages
    Submitted: September 17, 2015 Autor: 0045
  • Value in Marketing: Towards Sociocultural Perspectives

    Value in Marketing: Towards Sociocultural Perspectives

    Group Assignment On Value in marketing: Towards sociocultural perspectives Submitted by; Bhupendra Singh (18534630) Zafar Iqbal (18044133) Sapanpreet Kaur Sandhu (18538257) Arun Kumar Gade (18368083) Gurvinder Kaur Sandhu (18386661) Submitted to; Dr. Menuka Jayaratne Table of Content 1. Introduction 3 2. Conception of Values 3 1. Exchange Value 2. Perceived Value 3. Social values and value systems 4. Experimental Value 5. Identity and linking value 3. Notion of Values 4 4. Perception of Values 5

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    Essay Length: 2,264 Words / 10 Pages
    Submitted: September 19, 2015 Autor: Zafar Zaify
  • Securities Markets

    Securities Markets

    Abstract Securities market provides opportunities for investors to buy and sell shares. They also enable the government, companies and institutions to acquire funds through the sale of shares. For many years, global securities market realized several changes with an aim of delivering improved services to clients. Through the achievement of the essential requirements, securities markets structures are considered as the structures that are dominant in trade execution. Investors who buy a company shares as considered

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    Essay Length: 2,753 Words / 12 Pages
    Submitted: September 19, 2015 Autor: Mason425
  • Marketing of Services

    Marketing of Services

    Question 1: The Balance Sheet of Delta Ltd. shows of Rs270 million book value of long term debenture. The before tax yield to maturity of the debenture is 9 percent. Delta Ltd is expected to pay Rs.2.50 dividend in the next year and the analysts are expecting the future growth rate of dividend would be around 7%. Market price of Delta stock currently hovering around Rs.50 per share. Number of outstanding shares of Delta is

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    Essay Length: 818 Words / 4 Pages
    Submitted: September 19, 2015 Autor: Ganesh Babu
  • Principles of Marketing Project

    Principles of Marketing Project

    Principles of Marketing 1001 – Carey Marketing Plan Project Congratulations! It is the future and you have graduated JWU. You just landed a great job with (You fill in this blank) corporation. They have a strong history of success and a great brand, but as they look towards the future, they are not sure what their next product should be. You have been placed on a team to determine what the next great product will

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    Essay Length: 400 Words / 2 Pages
    Submitted: September 20, 2015 Autor: Wu David
  • Marketing Zara

    Marketing Zara

    Wannes Tieberghien 20159249 22/09/2015 CASE STUDY: ZARA 1. Which theory is the best representative of Zara’s internationalization? The Uppsala internationalization model. Zara built up experience in Spain. They focused on and expanded within the domestic market before moving to foreign markets. Portugal was the first country for the international expansion of Zara because it has a familiar market due to its geographical and cultural proximity to Spain. They gained international market experience and knowledge and

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    Essay Length: 694 Words / 3 Pages
    Submitted: September 24, 2015 Autor: Wannes Tieberghien
  • A Research Study to Investigate the Effectiveness of Faith-Based Marketing

    A Research Study to Investigate the Effectiveness of Faith-Based Marketing

    FAITH MARKETING A Research study to investigate the Effectiveness of Faith-based Marketing (A Case Study of U.K Churches) Institution Name Course Tutor Date Chapter 1: INTRODUCTION The first chapter of the paper will present the thesis of the project by introducing it with a background of the current trends within marketing and justifies the relevancy of the research problem. In the next point, the purpose of the study is settled in order to build a

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    Essay Length: 9,911 Words / 40 Pages
    Submitted: September 24, 2015 Autor: kimaniizo
  • Innovation in Emerging Markets

    Innovation in Emerging Markets

    Delivered: 12th December 2013 Teacher: Peter Gammeltoft http://www.innovationfiles.org/wp-content/uploads/2012/11/3-Innovation-Growth.jpg [INNOVATION IN EMERGING MARKETS EXAM] Total signs: 34140, equals 15,006 pages ________________ Table of Content 1. Analyze and compare the national innovation systems of India and China. Identify and discuss differences. How have the two systems developed differently over time? 2. Choose two industries, analyze and compare the role of foreign direct investment (FDI) in the development of the industry in India and China, respectively. 3. Explain

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    Essay Length: 6,257 Words / 26 Pages
    Submitted: September 30, 2015 Autor: nils2905
  • Market Segmentation

    Market Segmentation

    Eric Harrison 08/18/2015 Companies today need to recognize that all of their products do not appeal to every consumer and need to segment and target specific groups in order to make their product successful. Every consumer has different expectations, lifestyles, price ranges, and needs based on things such as their geographic location or psychographic reasons. Therefore, the robotic lawn mower must cater to specific segments and decide which target markets to enter to have success,

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    Essay Length: 924 Words / 4 Pages
    Submitted: October 2, 2015 Autor: eharrison93
  • Micro and Macro Environment: Marketing Analysis of Airasia

    Micro and Macro Environment: Marketing Analysis of Airasia

    Q1 – Actors of Micro Environment Company Name Airasia Berhad Competitors 1. Malindo Air http://www.malindoair.com/ 2. FlyFirefly Sdn Bhd http://www.fireflyz.com.my/ 3. Tiger Airways Singapore Pte Ltd http://www.tigerair.com/sg/en/ 4. SilkAir (Singapore) Private Limited http://www.silkair.com/SAA-flow.form?execution=e4s1 Suppliers 1. Airbus SAS (supplies Airbus) Intermediaries 1. Expedia, Inc. (Agent Intermediaries) 2. CIMB Group (Finance Intermediaries) Customers 1. Families 2. Business travellers Public 1. The Star (Media Publics) 2. Pilots and Air Steward (Internal Publics) 3. Line Corporation (Media Publics) ________________

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    Essay Length: 1,405 Words / 6 Pages
    Submitted: October 4, 2015 Autor: Hilary Ven
  • Marketing Strategies of Hp Company Limited

    Marketing Strategies of Hp Company Limited

    HP COMPANY LIMITED HP Company Limited Name Tutor Institution HP Company Limited Abstract This article discusses the marketing strategies that have been implemented by Hewlett-Packard Company Limited (HP). This is an information Technology Company with that operates globally. The article starts with the introduction that gives an overview of the Company and also the history. It goes on to analyze the differences in how the strategies are employed in various branches. It ends with a

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    Essay Length: 1,642 Words / 7 Pages
    Submitted: October 4, 2015 Autor: musumba
  • Marketing Process

    Marketing Process

    The purpose of writing this essay is to identify the relevant see of Kat’z human skill to the work of manager and the importance of customer and social media upon the work of manager. Organization is a social unit of people that is structured to meet or pursue collective goals (Business Dictionary, 2015). Management involves coordinating and overseeing the work of others so their activities are completed efficiently and effectively (Griffin, 2013). Robbins & Coulter

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    Essay Length: 1,378 Words / 6 Pages
    Submitted: October 4, 2015 Autor: Nicole Lam
  • Persuasive Speech as a Marketing Representative

    Persuasive Speech as a Marketing Representative

    Persuasive Messages I am choosing to deliver my message to my boss in person, through an oral presentation. I feel that my message will be more effective this way, as my enthusiasm will be noticeable to my audience during my presentation. In addition, I can sample this product and share videos and photographs to support my argument. The following written message is to introduce a product to my boss so that he can invest capital

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    Essay Length: 819 Words / 4 Pages
    Submitted: October 5, 2015 Autor: trendonomics101
  • "new Coke" Marketing Wac

    "new Coke" Marketing Wac

    Samantha Tiu 134182 Written Analysis of Case The new coke was a response to the increase in market share of Pepsi after they released the taste test results of the Pepsi challenge. The product was not made simply because it was better; the formulation was treated as sacred and had never been tested. It was just a reaction to Pepsi’s growth in sales, and not necessarily consumer complaints. The brand itself was not a problem:

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    Essay Length: 658 Words / 3 Pages
    Submitted: October 5, 2015 Autor: Samantha Rae Tiu
  • Cocacola Marketing Environment in Vietnam

    Cocacola Marketing Environment in Vietnam

    Marketing Individual July 11 2014 Name : Nguyễn Thị Chinh Roll number : SB01429 Class : SB0808 Topic : Define the marketing environment for a company of your choice. Keep in mind that a company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Provide your recommendations for the company to proactively response to environment. OUTLINE I, Introduction. II,Literature review.

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    Essay Length: 2,794 Words / 12 Pages
    Submitted: October 7, 2015 Autor: thuhoavdb
  • Marketing Plan Assignment

    Marketing Plan Assignment

    1.0 Executive summary: As an aftermarket inline skating accessory manufacturer, Pegasus Sports International wants to be a market leader in skating accessory market. However, there are some major manufacturers in skate market. They are not concern about skating accessory market. This is an opportunity for Pegasus Sports International. Moreover, different skating competition are increasing day by day across the world. To fulfill the customers’ demands Pegasus Sports International is working intensively. They are working on

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    Essay Length: 1,077 Words / 5 Pages
    Submitted: October 8, 2015 Autor: Tenver Ahmed Mozaed

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