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Last update: May 21, 2015
  • Strategic Marketing Planning

    Strategic Marketing Planning

    SMKTP INDIVIDUAL PART UC3F1407KMGT INDIVIDUAL PART BM046-3-3-SMKTP STRATEGIC MARKETING PLANNING UC3F1407KMGT Name : CHONG WIN SHEN Student ID : TP026529 Lecturer Name : MR. GOBINTHAN A/L MANICKAM Submission Date: 20/10/2014 Table of Contents 1.0 Marketing Mix/ Marketing Tactics 1.1 Customer Communications (Integrated Marketing Communication) 1.2 Pricing Policy 1.3 Distribution Strategy 1.4 Initial Launch Promotional Activities 2.0 Timelines 2.1 Checklist of Key Tasks 2.2 Implementation Schedule and Deadlines 3.0 Marketing Budget Allocation 3.1 Cost Analysis and

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    Essay Length: 2,137 Words / 9 Pages
    Submitted: April 25, 2015 Autor: 11111111
  • Goodwill Marketing Analysis

    Goodwill Marketing Analysis

    I have personally not heard of Goodwill stores. But, being a college student, I do shop at thrift store locations once in a while. I think the biggest benefit for companies that promotes used clothes is that, it is cheap and that the concept of a thift store benefits the society. Mostly, I would go buy a pair of jeans, or normal everyday t-shirt than I can wear to work or college. Generally, for one

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    Essay Length: 995 Words / 4 Pages
    Submitted: April 25, 2015 Autor: a91p
  • Angelo King Marketing

    Angelo King Marketing

    Background 1. Case Background Angelo King founded a motor-hotel (motel) in 1970’s built on service, quality, world class facilities and state of the art housekeeping. In 1986, Angelo King retired and began his humanitarian works; this prompted the family to assess their business model as well. Upon his retirement, his son, Archie King, led the expansion of the business into various locales in Metro Manila and pioneered the transformation of Victoria’s Court with the help

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    Essay Length: 1,049 Words / 5 Pages
    Submitted: April 26, 2015 Autor: JBW22
  • Improvement of Marketing Development of Turkish Industry Products in Lithuania

    Improvement of Marketing Development of Turkish Industry Products in Lithuania

    Improvement of Marketing Development of Turkish Industry Products in Lithuania CONTENTS LIST OF ABBREVIATIONS LIST OF TABLES LIST OF FIGURES INTRODUCTION 1. LITERATURE REVIEW ON PRODUCT DEVELOPMENT AND MARKETING 1.1. Product development and marketing 1.2. Product development process from marketing perspective 1.2.1. Adaptation of existing products in local markets 1.2.2. Product development strategies and emerging markets 1.3. Product marketing and influence of loyalty programs in attracting customers 2. METHODOLOGY OF RESEARCH 2.1. Research methods selection

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    Essay Length: 10,121 Words / 41 Pages
    Submitted: April 28, 2015 Autor: Rayn Singh
  • Meredith: Thanks Good Marketing Information, Meredith Knows Women

    Meredith: Thanks Good Marketing Information, Meredith Knows Women

    Case Questions 1. Meredith’s marketing information system is its core capability. It is a massive database. Strength of the marketing information system is having produced the customer’s insights. This allows the company to understand the needs of the woman. This enables them to build relationships with their customers. On the other hand, a weakness of the marketing information system could be production problem. For example, you gather all the information about these women but

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    Essay Length: 341 Words / 2 Pages
    Submitted: April 30, 2015 Autor: Adija Brown
  • Market Basket: A Regional Chain with National Implications

    Market Basket: A Regional Chain with National Implications

    Market Basket: A Regional Chain with National Implications In the summer of 2014, Market Basket, a regional grocery store chain, found itself in the midst of a dramatic corporate battle that subsequently made its way down to the local neighborhoods and spread its scope to affect several economic factors, both regionally and nationally. What began as the seemingly end to a decades-long family feud, soon revealed the breadth of its implications. During the nine weeks

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    Essay Length: 1,689 Words / 7 Pages
    Submitted: May 2, 2015 Autor: Lvn Life
  • Differentiating Between Market Structures Case

    Differentiating Between Market Structures Case

    Differentiating Between Market Structures Differentiating Between Market Structures John Ryder ECO/365 7/21/2014 Jong Yi ________________ Differentiating Between Market Structures It is important to understand how supply and demand is affected by common resources, private and public goods, and monopolies in order to know the difference between market structures. Labor market equilibrium is established when directly affected by these structures. This type of market structure is shown by many different organizations, which labor supply and demand

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    Essay Length: 1,471 Words / 6 Pages
    Submitted: May 4, 2015 Autor: ryderj13
  • The European Market

    The European Market

    The European market has a certain number of features that give to AD good chances to achieve its pan-european expansion. External factors Context The European market is highly fragmented. No company holds a significant share; AD is #1 in Europe even if it is no present outside its home market; Main four European markets are quite similar (Germany, Italy, UK, France): expected growth should last during last nine years at a rate between 2 and

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    Essay Length: 1,296 Words / 6 Pages
    Submitted: May 4, 2015 Autor: bobbysixkillers
  • Marketing – Comunication Omo

    Marketing – Comunication Omo

    MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS AND FINANCE C:\Users\phuong\AppData\Local\Microsoft\Windows\INetCache\IE\500WMZMB\MC900382574[1].jpg ESSAY TOPIC ❧✵❧ Marketing – comunication OMO ❄❄❄❄❄❄❄❄❄❄❄❄❄❄❄❄❄ PROFESSOR: Phạm Thùy Nguyên Thủy STUDENTS: Phạm Huy Hoàng Tống Thị Khánh Hoàng Hoàng Minh Hải Ngân Vũ Lê Tường Vy ________________ 1. History: After they had started running in 1995, the famous products of Unilever such as Omo, Sunsilk, Clear, Dove, Pond’s, Close-up, Cornetto, Paddle Pop, Lipton,Knorr,etc. And the traditional labels of VietNam are Viso

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    Essay Length: 1,219 Words / 5 Pages
    Submitted: May 5, 2015 Autor: Vy Vu
  • Marketing Plan Lantelecom

    Marketing Plan Lantelecom

    Executive Summary Lantelecom emerges to attend and service the growing technological telecommunications market in Ecuador. There is an extensive list of advantages to work in overseas markets: new technologies, new improvements, better processes to execute activities, and other categories that make an impressive list of affordable opportunities in a competitive business environment. Additionally, considering the alliances with North American companies/ corporations, there is an unlimited amount of potential and continuous growth in needed communities.

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    Essay Length: 5,391 Words / 22 Pages
    Submitted: May 9, 2015 Autor: yzlm99
  • Cyafi’s Closset Marketing Plan

    Cyafi’s Closset Marketing Plan

    Executive Summary CYAFI’S CLOSSET is unisex online boutique and a show room on the Spintex road close to the Place Spermarket which deals in clothing manly from the United States of America and customized clothing using the African prints. Currently there is the need to buy quality and yet affordable cloth that will last you a long time. Most of the clothing and shoes and accessories in the market are the inferior one imported from

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    Essay Length: 4,561 Words / 19 Pages
    Submitted: May 11, 2015 Autor: afri78
  • Marketing Mix Essay

    Marketing Mix Essay

    The first element of marketing mix is product, which can be differentiated into three levels, which are core, actual and augmented. It can also be classified into consumer product or industrial products. Marketer need to focus on the products design, quality and features to ensure that they deliver the correct value. Pricing is also another component in the marketing mix tools. Pricing can be influenced by internal factors such as marketing objective, or external factors

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    Essay Length: 294 Words / 2 Pages
    Submitted: May 11, 2015 Autor: bobby_000000b
  • Marketing

    Marketing

    Marketing is the activity, set of institution and process of creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society. Marketing in providing value must be balance for both customers and shareholders. Before creating value for customers, first a marketer needs to understand marketplace and customers’ needs and wants. Needs are states of felt deprivation and according to Abraham Maslow, there are 5 hierarchy of needs. In order of importance,

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    Essay Length: 1,321 Words / 6 Pages
    Submitted: May 11, 2015 Autor: bobby_000000b
  • What Happens in a Market When Information Is Imperfect?

    What Happens in a Market When Information Is Imperfect?

    Amrit Bath Management Studies (Finance) Economics of Management 149027427 Mn1014 What happens in a market when information is imperfect? Introduction Markets are normally considered to have perfect information; perfect information that results in perfect competition. This notion assumes that participants of the market know the opportunities that are present in the market, as well as their respective prices. In addition, it is assumed that these participants have access to full information concerning the goods, or

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    Essay Length: 2,431 Words / 10 Pages
    Submitted: May 12, 2015 Autor: amritbath
  • Marketing Plan Segmentation

    Marketing Plan Segmentation

    Abstract Starbucks’s provides the coffee industry with products through its specialty shops. The market is very competitive with their direct competition of Dunkin Donuts, and soft drinks among others. For Starbuck’s to remain successful, they need to continue to be creative. A clear marketing plan statement is an important part of ensuring that the organization understands where it’s headed. In addition, position statement provides the management team with a framework to carry out the statement.

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    Essay Length: 852 Words / 4 Pages
    Submitted: May 12, 2015 Autor: mtva1970
  • Market Growth

    Market Growth

    Market Growth When introducing a new product to the market, it is very important to analyze the potential growth. “To grow your business in any economy requires the right strategy in the right market at the right time” (Nagel, 2015, para. 1). There are several different strategies to choose from. It is best that the one selected is a strategy that best fits the organization. Team D will utilize the product development strategy to introduce

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    Essay Length: 491 Words / 2 Pages
    Submitted: May 12, 2015 Autor: miak1986
  • Marketing Principles Case

    Marketing Principles Case

    Cover page Subject: Marketing Principles Program/Intake: FTDipBA21 Name: Liu yuwei(CT0213500) Yang shaojiaying(CT0213954) Lu yucheng(CT0205824) Ruan genxian(CT0204131 ) Date: April 2nd, 2015 Company: Singapore Airline Singapore Introduction Singapore airline is one of the largest airline company in the world, Singapore Airlines has been founded in 1972, offering the high standards of services that customers have come to anticipate of us, and become the most popular airline company in the world. The purpose of this report is

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    Essay Length: 3,526 Words / 15 Pages
    Submitted: May 19, 2015 Autor: yuweiy liu
  • “many with New College Degree Find the Job Market Humbling

    “many with New College Degree Find the Job Market Humbling

    In the article “Many With New College Degree Find the Job Market Humbling,” Catherine Rampell (2011) states that employment rates as well as starting salaries have fallen for new college graduates. This fact makes it very hard for students to believe that it is still important to obtain a degree. In David Leonhardt’s “Is College Worth It? Clearly, New Data Say,” he discusses the fact that although a bachelor’s degree does not guarantee success, it

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    Essay Length: 849 Words / 4 Pages
    Submitted: May 19, 2015 Autor: Seikolee
  • Marketing Research

    Marketing Research

    Anita Punj MBA 707 Marketing Management 11 February 2015 Market Research Please discuss the six major steps in market research. Why is market research so beneficial to the success of any organization and how does your organization use market research to market the products and/or services of your organization. In your opinion is market research effectively used within your organization and give some specific examples if possible. See pages 167-1 in textbook. 1. Identify and

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    Essay Length: 1,244 Words / 5 Pages
    Submitted: May 24, 2015 Autor: apunj2002
  • Progress Report - “international Marketing in the Age of Internet”

    Progress Report - “international Marketing in the Age of Internet”

    THE PROGRESS REPORT Supervisor’s Name : Student Name : ID No : Date : Subject : Progress report - “International Marketing in the age of Internet” Introduction The main objective of the study is to provide a clear perceptive about the effect of Internet as a major mean of communication on international marketing, and understanding the benefits and challenges that a company will face in a global market through online business. This progress report points

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    Essay Length: 595 Words / 3 Pages
    Submitted: May 26, 2015 Autor: Milton
  • Marketing Plan Kerby

    Marketing Plan Kerby

    Nicole Valavous (41198601)​​Abhinav Rishi (43678880) Joanna Ren (43496776)​​Jaydev Desai (43416680) Title page? Contents EXECUTIVE SUMMARY​3 1.​INTRODUCTION​4 2.​SITUATION ANALYSIS​5 3.​SWOT​8 4.​OBJECTIVES​10 4.1.​MARKETING OBJECTIVES​10 4.2.​FINANCIAL OBJECTIVES​10 5.​MARKET SEGMENTATION AND POSITIONING​10 5.1.​IDENTIFY​10 5.2.​EVALUATE​10 5.3.​SELECT​11 6.​MARKETING STRATEGIES​11 7.​ACTION PLAN​13 8.1.​ASSUMPTIONS (Kindly refer to the appendices for calculation of costs)​15 8.1.1.​Sales​15 8.1.2.​Sponsorship​15 8.1.3.​Development Cost​15 8.1.4.​Server​15 8.1.5.​Distribution cost​16 8.1.6.​Promotion cost:​16 8.1.7.​Training and Hiring​16 8.1.8.​Office Expenses​16 8.1.9.​Income Tax​16 8.1.10.​Physical Expenses​16 EXECUTIVE SUMMARY Kerby is a mobile application which allows consumers to swap,

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    Essay Length: 3,584 Words / 15 Pages
    Submitted: May 26, 2015 Autor: jiayiren
  • Marketing Ila 4

    Marketing Ila 4

    Market segmentation is the core of before implementing any marketing strategies, as it identifies the potential group that may consume this product/service. In a market, buyers often differ in their wants, due to factors such as locations, resources, buying attitudes and their personal buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. There are

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    Essay Length: 525 Words / 3 Pages
    Submitted: May 27, 2015 Autor: Alex Liang
  • Marketing Portfolio

    Marketing Portfolio

    Description The new service that Netflix will be releasing is a feature called Netflix Fit. This new service will consist of fitness-orientated videos within the existing Netflix package. Users will be charged an additional amount of money per month if this is a service they would like to add to their Netflix account. The videos will range in lengths and have a variety of different workouts. Our marketing team at Netflix realizes that weightlifting and

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    Essay Length: 2,290 Words / 10 Pages
    Submitted: May 27, 2015 Autor: nbarchuk
  • Tiffany&co Entering the Norwegian Market

    Tiffany&co Entering the Norwegian Market

      Table of Content Table of Content 1 1. Meet Tiffany & Co. 3 Short history 3 Mission statement 4 Financial position 5 Product mix 6 2. Marketing strategy 8 Segmentation and targeting 8 Positioning and differentiating 8 Marketing mix 9 Performance 9 Pedigree 9 Paucity 10 Persona 10 Public Figures 11 Placement 11 Public Relations 12 Pricing 13 Competition 13 Global competitors present in Norway 13 Local competitors 16 Social-Cultural 16 Language 16

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    Essay Length: 8,515 Words / 35 Pages
    Submitted: May 28, 2015 Autor: liesebees
  • Viral Marketing

    Viral Marketing

    CONTENTS 1. Introduction 1. Why Viral Marketing 1. Viral Marketing 2. Effective Medium 3. Types of Viral Marketing 4. Types of Mediums for Viral Marketing 5. Barriers/Issues of Viral Campaigns Introduction: Why Viral Marketing Every company faces are a challenge on how do they market their product or services so that it has a huge impact on their top line. There are various decisions which need to be taken with respect to their advertising mix,

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    Essay Length: 2,091 Words / 9 Pages
    Submitted: May 28, 2015 Autor: bobbykpn

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