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Last update: November 2, 2015
  • Dissertation Guide for Bcom and McOm Marketing Students

    Dissertation Guide for Bcom and McOm Marketing Students

    Midlands State University Faculty of Commerce Department of Marketing Management Dissertation Guide for Bcom and Mcom Marketing students Choosing a Research Topic * Topic must be of interest to the researcher, department, faculty, the university, the community, business, academics as well as being of interest to national aspirations. * Research is undertaken from two perspectives (1) from the problem perspective (2) opportunity perspective. Students are therefore encouraged to identify problems or opportunities in the business

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    Essay Length: 5,247 Words / 21 Pages
    Submitted: March 21, 2015 Autor: blessing
  • Marketing Clif Bar to China

    Marketing Clif Bar to China

    Term Project Marketing Clif Bar to China Abstract Clif Bar is a family owned private business that was formally launched in 1992 by Gary Erickson. In deciding where to introduce Clif Bar, we debated between India, China, Brazil, Spain, and Egypt, before finally deciding on China as our launch country. Looking at indicators such as GDP, household income, family structure, cultural foods and traditions, transportation, advertising options, and competition, we projected that China would give

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    Essay Length: 11,570 Words / 47 Pages
    Submitted: March 21, 2015 Autor: chelseadidio
  • International & Global Marketing

    International & Global Marketing

    Module Title & Code TM6003 INTERNATIONAL & GLOBAL MARKETING Module Leader and Seminar Tutor Julie Marshall Your student assessment number J05186 Word Count 2393 ________________ Content Portfolio Part 1 – Contemporary International Marketing Issue 1.0 Introduction 2.0 Contemporary international marketing issue 3.0 Conclusion References Portfolio Part 2 – Market Entry Strategy 1.0 Introduction 2.0 Factors affecting the choice of market entry strategies 3.0 Conclusion References ________________ Portfolio Part 1 – Contemporary International Marketing Issue 1.0

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    Essay Length: 2,399 Words / 10 Pages
    Submitted: March 22, 2015 Autor: maomao4nidaye
  • Marketing Plan for McBride Financial

    Marketing Plan for McBride Financial

    MARKETING PLAN FOR MCBRIDE FINANCIAL Marketing Plan for McBride Financial Robert Marler BSA/310 November 9, 2014 Joseph Rezendes ________________ Marketing Plan for McBride Financial The market, and what it can do for your company. A great marketing plan can go a long way for your company and making your more competitive with the competition. Think of reaching across the barriers of distance and time to bring in new clients extending your business needs across the

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    Essay Length: 982 Words / 4 Pages
    Submitted: March 22, 2015 Autor: rtrmarler
  • Marketing Plan Completion

    Marketing Plan Completion

    Appendices Illustrations Appendix A Implementation Figure 13.1 MARKETING PLAN COMPLETION Start Date End Date Budget Department Sampling Techniques 10/23/14 10/13/15 P 300, 000. 00 Marketing Department Tradeshow #1 ` 10/20/14 12/20/14 P 106, 000. 00 Advertising Tradeshow #2 “ “ Tradeshow #3 “ “ Exhibit “ 03/27/15 P , 000. 00 “ Internet Promotion 10/25/14 10/13/15 P 100, 400. 00 “ PRODUCT INTERMEDIATION “ Robinsons Mall (San Nicolas) 11/05/14 11/20/15 P 150, 000. 00 “

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    Essay Length: 809 Words / 4 Pages
    Submitted: March 22, 2015 Autor: ejsalacup06
  • Strategic Marketing Process Paper

    Strategic Marketing Process Paper

    STRATEGIC MARKETING PROCESS PAPER Strategic Marketing Process Paper Leading as a general manager LDR-620 July 16, 2014 ________________ Strategic Marketing Process Paper Before a company can ascertain the wants of its prospective clients, it must take a look at their resources and proficiencies, which might comprise backing, time and human resources. Outside that, the company should contemplate the kind of rivalry that might be found in the current marketplace, and how technical, political, societal and

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    Essay Length: 749 Words / 3 Pages
    Submitted: March 22, 2015 Autor: feist29902
  • Sale Marketing Wendy's Case Annalysis

    Sale Marketing Wendy's Case Annalysis

    A Marketing plan Taco Taxi Nixon Chen Sales and Marketing for Travel Industry (ICTM 311) Somsakol Tantichinda 5280860 Chatdaporn Sirimanoonphan 5480035 Sukrit Anantanasuwong 5480428 Neeranuch Srathongsang 5480537 Kitpipat Panjarat 5480665 Siriporn Kittiphichai 5480722 Mahidol University International College Contents Introduction (history of Wendy’s company) 3 Executive Summary 4-5 SWOT analysis 5-8 Target Market 9-10 Competitors 10-14 Marketing Positioning 15-17 Marketing mix products 17-18 price 19-35 place 37-40 physical existence 41-42 promotion 43-45 Introduction In 1969, Dave

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    Essay Length: 8,220 Words / 33 Pages
    Submitted: March 26, 2015 Autor: Bellevsn
  • Thread Website Marketing

    Thread Website Marketing

    The CEO of thread.com describes their mission statement as “Our mission is to make it dramatically easier for people to love how they look. We want to create a new global default for how people decide what to wear. That’s the vision,” (Kieran O’Neil 2013) his aim is to give people a personal stylist experience online without them having to leave the comfort of their own home. A new business such as thread.com will undoubtedly

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    Essay Length: 1,045 Words / 5 Pages
    Submitted: March 26, 2015 Autor: nikkishergill
  • Marketing Strategy Birchbox

    Marketing Strategy Birchbox

    Marketing Strategy Project: Birchbox • History of the company Birchbox launched in September of 2010 and is headquartered in New York City. They are an ecommerce subscription company for beauty and lifestyle products. Birchbox has also gone global, acquiring international competitor Joliebox in 2012. This allowed the company to gain business in France, Spain, and the UK. The company has 400,000 subscribers and is growing. They are becoming more than just a monthly subscription service,

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    Essay Length: 1,243 Words / 5 Pages
    Submitted: March 29, 2015 Autor: Farl5277
  • Marketing Campaign Redbull

    Marketing Campaign Redbull

    Digital Marketing Research proposal to evaluate a digital marketing campaign Company Red Bull Product Red Bull Energy Drink By Chirag Malhotra UM14197 Digital Marketing - Digital marketing is the modern age marketing tool which uses the power of the electronic media ranging from the mobile apps, podcasts, electronic billboards, digital television to radio channels. Internet of things(IoT) has also made this once abstract concept in the marketing jargon a reality which is as we may

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    Essay Length: 855 Words / 4 Pages
    Submitted: March 30, 2015 Autor: achrag
  • Marketing Strategy of Lenovo Mobiles in China

    Marketing Strategy of Lenovo Mobiles in China

    Marketing strategy of Lenovo Mobiles in China Planning part Section 1 The brief 1.0 Title of the project My investigation is about “Marketing strategy of Lenovo mobiles in China”. It is international acknowledged that Lenovo Group Limited is one of the most successful computer hardware and electronics companies nowadays. In spite of its leadership in computer fields, Lenovo Mobile phone has only been developed rapidly in recent years. With the high sales number of about

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    Essay Length: 1,662 Words / 7 Pages
    Submitted: April 1, 2015 Autor: WW7687945
  • What Factor Is the Biggest Reason for Ikea’s Growth and Popularity: Value or Image? Explain Which Is More Important in Us Market?

    What Factor Is the Biggest Reason for Ikea’s Growth and Popularity: Value or Image? Explain Which Is More Important in Us Market?

    BUSINESS SYNOPTIC 1 [BM3319] RUBEN ANBALAGAN Question 2: What factor is the biggest reason for IKEA’s growth and popularity: value or image? Explain which is more important in US market? The significant reason of IKEA gains massive growth and popularity is because of its value. The products value in terms of quality, functionality, style, durability and affordability motivates the customers to visit IKEA’s stores and purchase their various products. According to Mitchman (2014), IKEA also

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    Essay Length: 1,234 Words / 5 Pages
    Submitted: April 1, 2015 Autor: Ruben Anbalagan
  • Social Media Marketing

    Social Media Marketing

    Social Media Marketing Increasing Brand Awareness ________________ Haylee Humphries 771 Road 6 Powell, WY December 2, 2013 Mr. John Smith Small Business Owners Association 321 South Lake Drive Pocatello, Idaho, 83201 Subject: Proposal No. F-002 for Small Business Owners Association Dear Mr. John Smith: I am pleased to submit the following proposal to provide the following suggestions to increase brand awareness. By creating a Facebook and website, a small businesses can get their name out

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    Essay Length: 3,453 Words / 14 Pages
    Submitted: April 4, 2015 Autor: vanpattenkyle
  • Discussion of the Global Financial Crisis and Its Impacts to the International Financial Markets and Institutions

    Discussion of the Global Financial Crisis and Its Impacts to the International Financial Markets and Institutions

    UNIVERSITY COLLEGE DUBLIN Discussion of the Global Financial Crisis and its Impacts to the International Financial Markets and Institutions ________________ 1. Introduction 2. Causes of the Financial Crisis 2.1 Deregulation in 1980s 2.2 Bursting of the Unites States Housing Bubble 2.2.1 History of the booming of US housing bubble 2.2.2 Subprime Loan 2.2.2.1 Appreciation of the house prices 2.2.2.2 Moral Hazard of Credit Rating Agency and Insurance companies 2.2.2.3 Loose risk assessment of the underwriters

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    Essay Length: 6,870 Words / 28 Pages
    Submitted: April 8, 2015 Autor: Investmentfile
  • The Business Marketing & Sales Plan

    The Business Marketing & Sales Plan

    Assignment 5 Marketing & Sales Plan Written Assignment 5: The Business Marketing & Sales Plan * Prepare a minimum of 3-Page document using the questions below as headings for your paper. Also prepare a PowerPoint that addresses each question. * Assignment 5 is due electronically to the instructor and all TAs by 5:00 PM on Friday, April 10th. Answer These Questions: 1. 2. 3. 4. USP Definition: * – Express your Unique Selling Proposition in

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    Essay Length: 524 Words / 3 Pages
    Submitted: April 8, 2015 Autor: patidiaze
  • Final Assignment for Marketing

    Final Assignment for Marketing

    Introduction: In the 21st century the automotive industry are very dynamic and highly competitive. In 1916 BMW founded as a motorcycle and engine manufacturer company in Germany. Form a report of 2013 BMW group had 106,407 employees worldwide. By 2012 all BMW series brand cars sales went up by 10.6%to 1,845,186 units which ensure BMW group retained pole position in the premium segment. one of the major strength of BMW is strongest brand portfolio worldwide

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    Essay Length: 3,793 Words / 16 Pages
    Submitted: April 12, 2015 Autor: rupok99
  • The Increasing Competitive Market

    The Increasing Competitive Market

    Eli Lilly Case * Neeraj Manthalkar Objective: In the increasing competitive market of 1990s the company had set two main goals for the company to achieve: 1. To get the products to the market in 50% less time 2. 25% reduction cost In order to achieve this, the company is considering changing its manufacturing facility. There are two options available (as of now) for the company to make a choice. They are: 1. Specialized facility

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    Essay Length: 1,374 Words / 6 Pages
    Submitted: April 14, 2015 Autor: nam2981
  • P&g Marketing Strategy

    P&g Marketing Strategy

    -Problems P&G is facing Procter and Gamble is a world-known company which it got around 50 categories of products. Although it has been proved successful in the scale of the company, however, there are internal problems of the company. The organizational structures are changing frequently until a project called ‘organization 2005’. Before the launch of this project, P&G is trying different management structures for the whole company, it has been found that there are a

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    Essay Length: 1,249 Words / 5 Pages
    Submitted: April 15, 2015 Autor: samhsyip
  • Social Media Marketing Case

    Social Media Marketing Case

    SOCIAL MEDIA MARKETING Social Media Marketing Northwest Nazarene University Social Media Marketing There has been a shift in how business is being conducted today in comparison with how it was conducted 20 years ago. With the introduction of the internet and personal computers, e-commerce has had a very large impact on how businesses operate and market their products. Media technology is growing and it is having a big impact on businesses today and is expected

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    Essay Length: 804 Words / 4 Pages
    Submitted: April 15, 2015 Autor: Debra Scott
  • Chinenye Nwokey Marketing Research and Segementation

    Chinenye Nwokey Marketing Research and Segementation

    HEALTH MARKETING AND SEGEMENTATION Chinenye Nwokey HCS/539 Steven Briggs February 9th, 2015 ________________ Marketing researches collects and studies the needs and apprehensions of the customer, and then use this information to design a strategy that meets the demands of the customer. Market segmentation is the process of grouping into clusters consumers who have similar wants or needs to which an organization can respond by tailoring one or more elements of the marketing mix (Berkowitz, 2006).

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    Essay Length: 1,390 Words / 6 Pages
    Submitted: April 16, 2015 Autor: ijeebabe
  • Marketing Bultex

    Marketing Bultex

    Management de projet événementiel Identifiez les cibles : directes et indirectes Vous proposez un événement et son déroulé Lors de cet événement Bultex souhaite capter comme le dit sa campagne : « La marque de matelas Bultex est devenue partenaire officiel du Marathon de Paris dont la 34e édition se disputera dimanche 11 avril. Un accord de trois ans a été signé avec Amaury Sport Organisation, propriétaire de l'épreuve. » http://www.strategies.fr/actualites/marques/136355W/bultex-revient-dans-le-sponsoring-sportif-avec-le-marathon-de-paris.html Bultex se présente comme

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    Essay Length: 683 Words / 3 Pages
    Submitted: April 17, 2015 Autor: guyroux58
  • Marketing Mix Case

    Marketing Mix Case

    Over the past few decades, a considerable number of studies have been made on marketing mix. The term of marketing mix was created by Neil Borden in 1964. It is a list of the important elements or ingredients that make up marketing programme; it is also a list of the forces that bear on the marketing operation of a firm and to which the marketing manager must adjust in his search for a mix or

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    Essay Length: 2,312 Words / 10 Pages
    Submitted: April 17, 2015 Autor: YINGJUI
  • Pepsico. Segmentation and Target Market Paper

    Pepsico. Segmentation and Target Market Paper

    Leonore Regis MKG 571 Segmentation and Target Market Paper PepsiCo ________________ Pepsi-Cola was created in the 1890's by pharmacist Caleb Brandham. In 1965, Frito-Lay and Pepsi-Cola merged to become PepsiCo. PepsiCo has 19,000 employees and reports sales of $510 million. Over the years, PepsiCo has merged with Tropicana, Quaker Oats, and bought Kentucky Fried Chicken and Taco Bell. PepsiCo now offers a variety of drink choices under a variety of labels: Soft drinks under Pepsi

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    Essay Length: 1,425 Words / 6 Pages
    Submitted: April 17, 2015 Autor: camdenregis
  • Segmentation and Target Marketing

    Segmentation and Target Marketing

    RUNNING HEAD: Segmentation and Target Marketing Segmentation and Target Marketing April 12, 2015 MKT/571 ________________ Segmentation and Target Marketing Marketing management is a major part of determining the success of any company. In the practices of marketing there is management, segmentation, target marketing and positioning each of these hold a certain amount of importance. Market segmentation identifies several groups or segments based on profiles. While target marketing deals with the selection of segments and the

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    Essay Length: 1,086 Words / 5 Pages
    Submitted: April 17, 2015 Autor: Kimmikakes
  • International and Global Marketing

    International and Global Marketing

    INTERNATIONAL AND GLOBAL MARKETING International and Global Marketing Name Institution ________________ International and Global Marketing The world is becoming more competitive and concurrently global; therefore the need for corporations to venture into the global marketplace so as to grow business and increase profits (Ronkainen and Menezes, 1996). Most corporations considering or going to the realm of global market lack a monitoring mechanism to determine failure or success. Globalization has quickly developed into a system of

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    Essay Length: 1,810 Words / 8 Pages
    Submitted: April 22, 2015 Autor: ssanjosee

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